The Ethical Move

And that's a wrap on our last meeting of 2024. – Couldn't make it? Look out for the link to the replay in our December newsletter. (If you're not yet subscribed, there's still time 😉 ) Find our sign-up form in the footer of all pages at https://lnkd.in/dPdN4TUH.

We are the movement for ethical marketing + sales. The world is shaped by how we buy and sell. Currently, our global economy only benefits a small part of the world, and an even smaller fraction within that. We are facing a massive humanitarian, health, and climate crisis, a growing wealth gap, incredible amounts of waste, discrimination, exploitation, displacement, and fear. At the core sits an economy that relies on our insatiable appetite for more. We are trapped in an endless loop of wanting and buying more. Currently, the weight rests on the shoulders of the consumer to ‘vote with their wallet’. But that's only are missing half of the equation. It’s high time we, as sellers of goods and services, take responsibility for the part we play in the cycle of consumerism. Most marketing and sales rely on scare tactics and psychological manipulation. Psychological tactics are designed to create false demand by feeding the fear that there will not be enough. This fear has us trapped in a cycle of consumption that is uninspired, unethical, and supremely harmful to the planet and its inhabitants. They reduce people to their role as consumers. And undermine their ability to make conscious choices. We have the power to change that. The Ethical Move exists setting out to empower people and businesses to break this cycle, to level the playing field. We are calling psychological manipulation unethical and are collectively changing the marketplace towards transparency, responsibility, and honesty – with a pledge and a badge that shows our commitment. You with us on that? Come and get to know us at our Open House tomorrow. Let us know you're joining via the RSVP button in the event ⬇️ And share the event with your colleagues: the more the merrier! See you tomorrow?

Join our next Open House on 27 November! Open House is our quarterly meeting series and your place to connect, learn + discuss. As the name says, it’s open to everyone: members of The Ethical Move association, pledgees as well as curious minds. Here's the rough agenda: ⭐ In the first 10 minutes, we’ll explain what The Ethical Move is. For example: What are we working on, and why should you care? How does the Pledge work? What are the benefits of membership? ⭐ Next, members Andrea Elisabeth Mörike and Simon Lühr will do an interactive talk about ethical sales (15 minutes). ⭐ Finally, we’ll have 20 minutes or so for breakout discussions about the talk or anything else that’s on your mind. It’s a great way to make new work friends, get a boost on a busy day and feel part of the larger community. RSVP now so we know you're coming – and invite your friends, colleagues and clients too. Looking forward to chatting with you! 🤗

Join our first Open House tomorrow (Wednesday)! Open House is our new quarterly meeting series and your place to connect, learn + discuss. As the name says, it’s open to everyone: members of The Ethical Move association, pledgees as well as curious minds. The first one is on Wednesday, 28 August at 5pm CET. In other words: tomorrow! Here's the rough agenda: ⭐ In the first 10 minutes, we’ll explain what The Ethical Move is. For example: What are we working on, and why should you care? How does the Pledge work? What are the benefits of membership? ⭐ Next, we’ll have a short (15 minute) talk or workshop about ethical marketing + sales. ⭐ Finally, we’ll have 20 minutes or so for breakout discussions about the talk, workshop or anything else that’s on your mind. It’s a great way to make new work friends, get a boost on a busy day and feel part of the larger community. Comment or ping Sabine Harnau for the meeting link! Can’t make it this time? Here are the next dates for your diary: 27 November 2024, 5pm CET 26 February 2025, 5pm CET Looking forward to seeing you soon!

We've had a bit of a makeover: The Ethical Move is now a non-profit organisation, based in Sweden. And this week, we've opened the doors to our new discussion space on Discord. It's free, it's casual and we've already got folks from at least 7 different countries! Meet Holger, one of our new board members: