The EXP Blueprint

They are ALMOST ready to go out... Every year we try to connect with as many businesses and business owners before 2025 starts!  If one of these wonderful packs ends up in your world please reach out and let us know!  We see how hard you work, and can't wait to connect with people changing the world with their services and products.  Let us all raise a glass to being more memorable in 2025!  #Memorable #Marketing #Positivity #DigitalMarketing #WeSeeYou

TODAY at 12.30 (UK Time) Robyn will discuss all things ownership and copyright when it comes to using AI-generated content within marketing with Oxford College of Marketing. We all got a bit carried away, didn't we? And now there seem to be some consequences to our actions and the integration of Generative AI within marketing.  Do you have a question about your use of generative AI? Then reserve your spot on the link below.  https://lnkd.in/dvq47F6A #AI #Consequences #Marketing #FreeWebinar

Are you totally thrilled with your marketing results? 😫 (Yeah, we didn’t think so…) It’s tough out there! The digital world is packed with more noise than a rock concert, and business owners like you are left wondering if anyone’s even seeing your content. Here’s the usual struggle: 🚫 Your “brilliant” message isn’t landing on anyone’s radar 🚫 Your brand is blending in like a chameleon in a jungle of competitors 🚫 Your strategies are working about as well as a chocolate teapot 🚫 You’re pouring time and money into campaigns that feel as effective as a one-legged man in a sack race Let’s face it—you’re bored, fed up, and just posting stuff for the algorithm gods to maybe bless with a few likes. Sound about right? Enter The EXP Blueprint. We’re here to shake things up and give your brand the visibility it actually deserves. How do we do it? Glad you asked: ✅ Crafting marketing strategies that’ll finally grab your audience’s attention (and maybe make them smile) ✅ Creating content that’s more captivating than your favorite reality TV show ✅ Using cold, hard data to refine your approach, not just guessing in the dark ✅ Streamlining campaigns so you can stop wasting time and actually see some ROI Ready to quit the marketing hamster wheel? Slide into our DMs or give us a shout, and let’s make some magic happen. #MarketingMiracles #BusinessBreakthrough #BeSeenNotJustScanned #SickOfStruggling #BeMemorable

The things some clients say could make even the Grim Reaper cringe. Here are the most bone-chilling phrases every we fear hearing: "We just need it to go viral—super simple!" Of course, right after we finish our potion to summon the algorithm gods! "Budget? Nah, we believe in the power of creativity!" Creativity can’t pay rent, but let’s fire up our magic wands and hope for the best! "Can we get the logo in Comic Sans? My nephew says it’s 'fun'." Ah yes, nothing spells “brand identity” like a font straight from the underworld of design nightmares! "Could you make the tagline longer? It should explain everything, ideally in 50 words or more." Nothing says ‘catchy and memorable’ like a whole dissertation! "I’ll know it’s right when I see it... but let’s keep tweaking for now." Our very own ‘Groundhog Day’ remake, but with infinite revisions! Have you survived any scarier client moments?  But in between these phrases, we have worked with some wonderful businesses and clients that have made every day worthwhile.  Are you ready to be more memorable within your marketing?  #Marketing #Halloween #DigitalAgency #MarketingLife

How do you showcase your worth within your marketing?  We are often inconsistent in how we promote ourselves and our businesses.  There are a few reasons for this...  1. We are inconsistent  2. We are often not great storytellers  3. We lack authenticity  4. We can over-promise  5. We are human at the end of the day... But these greatly impact the power of your marketing and your ability to connect with those you want to impress and send an invoice to.  When we fail to showcase our worth, we are allowing our audiences to be unaware of the value we can bring and how to work with us.  How do you show your worth?  If you find marketing overwhelming, stressful, a faff a waste of time then your marketing isn't supporting you in the way you need it to.  I would love to discuss what you are struggling with over a brew ☕️ #Marketing #EarnMore #BeSeen #Worthy #YourWorth

How do you showcase your worth within your marketing?  We are often inconsistent in how we promote ourselves and our businesses.  There are a few reasons for this...  1. We are inconsistent  2. We are often not great storytellers  3. We lack authenticity  4. We can over-promise  5. We are human at the end of the day... But these greatly impact the power of your marketing and your ability to connect with those you want to impress and send an invoice to.  When we fail to showcase our worth, we are allowing our audiences to be unaware of the value we can bring and how to work with us.  How do you show your worth?  If you find marketing overwhelming, stressful, a faff a waste of time then your marketing isn't supporting you in the way you need it to.  I would love to discuss what you are struggling with over a brew ☕️ #Marketing #EarnMore #BeSeen #Worthy #YourWorth

Business owners, creatives, freelancers, inspiring humans — this is YOUR night! Let’s wrap up the year together with a fun, laid-back evening full of games, good conversations, and plenty of laughs. Whether you’ve hit big milestones or just want to celebrate something special from this past year, come connect with like-minded people and share in the good vibes. What to Expect: Fun games (with prizes!) to bring everyone together Inspiring stories from a supportive community Great company, new friends, and lots of laughs No pressure, no agenda—just a space to relax, reflect, and celebrate the journey. 🗓 Date: 28th November 5.30pm 📍 Location: The EXP Hub, Partille (just outside Gothenburg) Let’s raise a glass to 2024 and look ahead to what’s next! Tag someone you want to celebrate with and RSVP now! #EndOfYearParty #CelebrateYourWins #CreativeCommunity #FreelancersUnite

Marketing does not exist in a vacuum… It needs to be connected to your business/organisational goals. It needs to have systems to work within. It needs to be purposeful and trackable. Many marketing agencies will focus on one single area designed to bring you growth or increased revenue. This may work (or probably won’t) But your whole marketing system needs to be doing the hard work for you in reality… which often gets forgotten about! #MemorableMarketing #Positivity #DigitalMarketing #Gothenburg #TruthHurts #Business #BusinessOwner #BusinessDevelopment #Marketing

Is a Black Friday Offer Really Necessary? (Hot take, I know) With Black Friday around the corner, it's time for a reality check: Do we really need to slash our prices? At The EXP Blueprint, we price our services at a fair rate year-round, reflecting the value and expertise we bring to each client. So why should we suddenly discount our work just because it’s Black Friday? 🤔 Here’s some food for thought: 🔹 Sustainable Pricing: Offering fair, transparent pricing all year sets a strong foundation for client trust. When we don’t participate in major sales, we reinforce the value we bring and avoid undermining our worth. 🔹 Audience Trust: Constantly offering discounts can create a perception that your regular pricing is too high. It might make your audience wait for sales rather than invest in your services when they truly need them. 🔹 Focused Marketing: Instead of blending into the crowded Black Friday noise, we focus on marketing that builds genuine connections and delivers consistent value. This allows us to stand out not for a discount, but for what we uniquely offer. 🔹 Respect for the Process: Our services are priced to reflect our time, skill, and dedication. Why devalue that for a one-time rush? Instead, we’re committed to nurturing long-term relationships with clients who see the full value of what we offer. Black Friday isn't for everyone, especially for us who offer time and expertise and that's perfectly okay. Let’s stay true to our values and keep building communities that appreciates quality over quantity. ✨ What are your thoughts on Black Friday offers? Would you rather invest in quality year-round or wait for sales?  We are not saying that you can't discount things like e-books, courses and the like!  #BlackFriday #MarketingStrategy #SustainablePricing #ValueOverDiscounts

🔥 ALERT: Top Secret Ingredient for Marketing Success EXPOSED! 🔥 Think marketing is all about the latest trends, clever hashtags, and random acts of “let’s see what happens”? 🤔 Well, friend, brace yourself because you’re about to have an epiphany bigger than the pumpkin spice craze.   Spoiler Alert: If you don’t know what success actually means for your business, you’re like a chef with no recipe, throwing random ingredients into a pot and hoping for gourmet. (Hint: It doesn’t work!) Here’s what happens if you skip the defining success part: - You’ll spend your budget on marketing gimmicks like a tourist blowing cash at a theme park.  - Your strategy will resemble a dog chasing its tail...in circles...forever.  - You’ll measure success in likes and shares instead of what really counts  Take a moment. Imagine what success actually looks like for your business. Visualise it, write it down, and paint it on your office wall, depending on how drastic you feel you need to be.  Because when you truly know what you’re aiming for, that’s when marketing supports your overall goals.  Are you ready to be more Memorable?  #MarketingTruth #DefineYourSuccess #NotJustAnotherHashtag #Goals #Vision #DigitalMarketing #TheEXPBlueprint