The Gang

🚀 Our CEO, Max Proctor 🔜 MIP Junior, will speak at MIP Junior London on February 27th about "New Gen, New Rules: How the Digital Shift is Reshaping the Kids Entertainment Industry." Stay tuned for more details on the panel and industry leaders joining him. More details: https://lnkd.in/e_5b-HU6 #MIPLondon #Gaming #Entertainment #KidsContent

Thrilled to share that The Co-Worker, our immersive Roblox experience for IKEA, has won Gold and the Grand Prix in the Retail Services category at the Epica Awards! 🏆 This project became IKEA’s most successful recruitment campaign, generating a 50% increase in real job applications and proving how gaming can create real-world impact. A huge thank you to IKEA for their trust and vision, and to Mother for an incredible collaboration in bringing this to life. #EpicaAwards #TheCoWorker #IKEA #Roblox

We are thrilled to announce that Starbreeze Entertainment has partnered with The Gang to publish our upcoming game, Unseen, on Steam®! 🧸 Unseen offers a unique, light-horror experience that blends first- and second-person perspectives, immersing players in a world full of mystery and suspense. The game is set to launch in the coming months, and we can't wait to share more details soon. Be among the first to experience Unseen—wishlist the game on Steam® today: https://lnkd.in/dhb5pXAT #Unseen #Starbreeze #TheGang #Gaming #Steam

Spotlight Series: #LifeAtTheGang! 🚀 We’re thrilled to feature Evan Opperman, Senior Client Director, in a casual chat where he shares his experiences and perspectives on working at The Gang. #TeamSpotlight #EmployeeExperience #UGCgaming

The Gang is proud to continue as a badged partner in the 2025 Roblox Partner Program, reinforcing our expertise in creating immersive brand activations and managing impactful media campaigns on Roblox. We are one of just a handful of companies recognized as both Brand Creator and Media Partner. This ongoing recognition highlights our commitment to helping brands succeed on the platform by delivering innovative, high-quality experiences that engage and inspire. Learn more about the program: https://lnkd.in/d5BHqVsy #RobloxPartnerProgram #SocialGaming #BrandActivations

Take a look at our Q4 2024 newsletter to see how we’re transforming brand storytelling through social gaming. Stay tuned for Q1 2025 as we bring even more innovative launches. Follow these links to access the games that are still active: 👉 Gabby's Dollhouse Official: https://lnkd.in/diB2b8dc 👉 "Squid Game" on Netflix Nextworld: https://lnkd.in/dp8HGsMZ 👉 Rubik's Run: https://lnkd.in/dgXzfZ4q #SocialGaming #BrandStorytelling #Roblox

We're leveraging LootLocker and AWS for Games to enhance player experiences across our game catalog while streamlining development. With titles like Major League Curveball (MLC), we deliver seamless cross-platform matchmaking, unified player accounts, and effective cross-promotion. #GameDevelopment #CrossPlatformGaming #PlayerExperience

Gabby’s Dollhouse on Roblox has been a hit! Our focus on creativity and community has driven incredible results so far, and we’re excited to continue working on making this game even more engaging for players worldwide. Special thanks to our incredible partners at DreamWorks Animation ⚡️ #Roblox #GameDevelopment #UGC

Our CEO, Max Proctor and Head of Production, Benjamin Cooper, will be attending the #KidscreenSummit2025, the leading event for kids and family entertainment professionals. If you’re exploring innovative ways to captivate younger audiences through immersive digital experiences or simply want to connect with like-minded industry leaders, let’s meet up! Drop us a message, and we’ll be thrilled to chat about collaboration opportunities and share insights. 🚀 #GamingForKids #UGC #TheGang

"PSG Obby", created by The Gang in partnership with Paris Saint-Germain on Roblox, has quickly become a fan favorite! Over the four weeks the experience is live, users can claim 7 free limited UGC-items and vote on the weekly drops. Here’s how the Roblox community can unlock free limited UGC on the move: Feather Quests: Collect feathers and claim weekly community-voted free limited UGC rewards. Community Goals: Complete community goals to unlock two exclusive UGC drops.  Online-to-Offline: Players aged 13+ worldwide can sign up for a free PSG membership to receive an exclusive limited UGC item in the game! Don't miss the exclusive UGC reveal on January 24, following the game event aligned with Paris Fashion Week on January 21! 🕹 Get in the game: https://lnkd.in/dXGScZz4 🗞 PSG official press release: https://lnkd.in/gA9emRHK #ParisSaintGermain #PSG #Roblox #Metaverse #UGC #ImmersiveMarketing