How do you get +1000 registrants on your webinars? Well, here are 3 tips from someone who has done it before..
Inyett is a software to keep track of payments and ensure your suppliers are safe.
Through monthly thought leaders webinars with experts, Inyett AB inspires and educates their audience of potential customers.
Here are 3 tips on how to get more signups from Andreas Adelborg, Marketing Lead at Inyett:
1. Invite experts as guest speakers.
By doing this, Inyett delivers value their audience cannot get anywhere else. Also, they position themselves as an obvious thought leader.
2. Prioritize the topic not the format.
When planning our webinars, we focus on selecting engaging subjects for our target audience. Promoting the event's topic through social media, blogs, and other marketing channels - rather than highlighting the specifics like date and time. Using Univid allows us to easily make recordings available post-event, providing value to those unable to attend live.
3. Know our audience.
Before our webinars, we analyze our audience to tailor the message and invitation. Together with our CRM-system (which is also integrated with Univid), we're very strong in the email marketing channel. Much of that success comes from personalised messages, with segmented and categorized CRM-data. Combined with social media outreach to our target persona, this gives us a good mix of new and returning webinar participants.
------
Regarding the live format, Andreas & Inyett like to keep it interactive with an open chat, polls, and CTA:s.
Check out their webinars if you are curious - link in the comment 👇