Data Hub

What is Data Aggregation? Guide, Benefits, & Use Cases + Examples

Learn about data aggregation and its importance for businesses. This article covers essential techniques, benefits, and best practices to help you make informed decisions with your data.

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Data Aggregation in Healthcare: Expert Guide From Segment

Discover how Segment's HIPAA-compliant platform can help enhance patient care, improve data management, and support real-time decision-making.

Guide to Data Aggregation for Financial Services

Explore the benefits of data aggregation in financial services and how it can revolutionize the way these institutions and their customers manage and analyze data.

The Best Data Aggregation Tools & Software Available in 2023

Learn about and uncover the power of top data aggregation tools. Transform raw data into actionable insights and supercharge your decision-making processes.

Data Security Guide

Explore the essentials of data security with our in-depth guide. Discover how to safeguard your business in the digital age, understand key regulations, and learn about Segment’s robust security protocols.

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How to Implement a Data Security Policy

Learn how to create a robust data security policy to protect sensitive information.

A Comprehensive Guide to Best Practices in Data Security

Discover essential best practices in data security to fortify your organization against cyber threats, safeguard sensitive information, and navigate digital security.

What is Data Validation?

Learn about the importance of validating data and how to do it.

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11 Essential Data Validation Techniques

We walk through 11 indispensable data validation techniques for ensuring accuracy, reliability, and integrity in your datasets.

Data Warehouse

Learn why data warehouses are crucial in a modern tech stack, and how to choose the best one for your needs.

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The Most Popular Data Warehouse Schemas

Explore the backbone of data organization with our article on data warehouse schemas. Learn about schema structures, best practices, and more.

The Best Tools for Data Warehousing

Learn about the top data warehousing tools for efficient data storage, management, and analysis.

Data Warehouses vs. Databases

Explore the key differences between data warehouses and relational databases to understand which solution best fits your data management needs.

A Guide to Data Enrichment for Business Success

A guide to performing data enrichment at scale – and why you should do it.

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Enrichment: The Secret to Highly Personalized Customer Experiences

Today, we’re excited to announce Enrichment, a new integration category on the Segment platform that helps you deliver a highly personalized experience with every customer interaction.

Data Observability: A must-have guide for modern businesses

Dive into the essential strategies, tools, and best practices to ensure data observability and drive business success.

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Establish observability with the Segment Public API

This recipe provides an advanced Public API use case to integrate Event Delivery metrics to an observability tool, with a few cool tricks along the way!

Data Automation Guide

Understand data automation, helpful tools, and use cases.

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A Friendly Introduction to Automated Data Processing

Learn how automated data processing saves time, energy, and money as your company grows.

Discover the Top Data Automation Tools with Segment

Discover the right data automation tools for your business needs with this guide.

What is Data Governance? Types, Examples & Best Practices

Data Governance 101: Understand what data governance entails, and best practices, to ensure data remains secure, private, accurate, and useful.

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What is a Data Governance Framework? Examples & Models

Learn why you should create a single rulebook for the collection, storage, and usage of data. Unlock regulatory compliance and department-wide collaboration.

What is a Data Governance Policy? Examples + Templates

Discover how to create a robust data governance policy for your organization along with best practices, examples, and templates for success.

10 Top Data Governance Tools in 2023: Software Compared

Discover the top data governance tools that can help you drive data consistency, trustworthiness, and availability, as well as ensure privacy and regulatory compliance.

The 4 Data Governance Principles Demystified

Discover the essential data governance principles and strategies for effective management.

Introduction to Data Lakes: Your Solution to Big Data (2023)

Data lakes are central repositories used to store any and all raw data. They are key components of modern data management strategies.

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Introducing Twilio Segment Data Lakes

Segment Data Lakes is a turnkey customer data lake that provides the foundation needed to power data science and advanced analytics.

What is Data Integration? Definition, Examples & Systems

Data integration combines critical data from multiple sources into a unified view. Learn how to leverage this for powerful insights, actionable discoveries, and efficient data management.

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What is Cloud Data Integration? Guide, Benefits, + Examples

An explanation of cloud-based data integration and its benefits.

What is Cloud Data Integration? Guide, Benefits, + Examples

Learn about reference data management and how to use it to gain a 360-degree view of your business and supercharge productivity.

4 Data Integration Techniques with Pros and Cons

Discover the top data integration techniques, best practices and methods for seamless data integration.

Data Cleaning

Learn the importance of data cleaning and its best practices.

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Data Hygiene: Best practices, FAQs, and How to Improve Database Hygiene

Learn how to ensure data hygiene at your company, and why it's essential.

Data Extraction Guide

Demystifying the complex world of data extraction. Uncover methods FAQs, and how Twilio Segment can elevate your data-driven strategies.

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ETL vs. ELT: What Data Teams Need to Know

Learn the differences between ETL and ELT, and how to choose between these methods.

Data Processing Guide

Explore the essentials of data processing and its impact on businesses today. Learn about challenges, benefits, and the role of automation in managing vast data streams.

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A friendly introduction to automated data processing

Manually managing data can feel like a Herculean task. Learn how automated data processing saves time, energy, and money as your company grows.

Data Fragmentation Guide

Explore the intricacies of data fragmentation and its impact on businesses. Learn how breaking down data silos with tools like Segment can lead to better decisions and operations.

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How to Activate Your Data (And Why You Need To)

An overview of data activation and why it's essential.

What is Predictive Analytics? 101 Data Guide to Predictive Analytics (+ Examples)

Learn how to make full use of your data with predictive analytics. Create profit-driving trends and scenario forecasts with historical and insightful data.

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Run predictive analytics with SQL commands

Learn how to use Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.

Predictive Analytics in Healthcare: Use Cases & Examples

Discover how predictive analytics revolutionizes healthcare by enhancing patient care, reducing costs, and improving workflows. Learn about use cases, benefits, and more.

Prescriptive vs. Predictive Analytics: Examples & Use Cases

Explore the differences between prescriptive and predictive analytics. Understand their unique benefits, applications, and how they can revolutionize your data strategy.

Data Privacy Guide: Definition, Importance, & Rules in 2023

Explore this comprehensive guide to data privacy. Understand the intricacies of its impact on individuals and businesses and the importance of regulatory compliance.

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Data Privacy Policy: What It Is & Why You Need One

An in-depth look at how to create a data privacy policy for your business.

Data Privacy vs. Data Security: Differences & How They Work Together

We explore the nuanced world of data management, with a focus on privacy and security. Learn what sets these concepts apart and why they are important now more than ever.

Expert Insights on Navigating Data Privacy Compliance

Here we discuss the intricate world of data privacy compliance, including its history, challenges, and best practices. Understand the dynamic landscape of data privacy compliance and how to stay ahead.

What is Big Data? Definition + Guide to Big Data Systems

Dive into the world of big data. Uncover insights, enhance decision-making, and drive growth. Learn how big data can transform your business approach.

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Data Lakes: What They Are and Why Companies Use Them

A guide to using data lakes for your business.

Big Data Infrastructure: Analytics Guide

Discover the power of big data infrastructure and learn how it helps businesses transform the way they collect, manage, and analyze data.

Top 6 Big Data Tools for Success (Open-Source)

Discover how these big data tools can transform your analytics and profit margins.

What is Streaming Analytics?

Learn how to continuously process and understand data with streaming analytics. Capture every data point as it comes in and build profit-driving analysis reports.

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Event-driven architecture, Kafka and CDPs: Joining internal infrastructure with your tech stack

Learn the benefits of pairing Apache Kafka with a CDP.