Culture Group Pte Ltd

This week in pop culture: We explore how how a niche sport became the region's fastest-growing social activity https://lnkd.in/ggnXtXk2

Asia just can't get enough of Labubu - in May a report by Nielsen found that Thailand led the world in TikTok mentions of Labubu and Pop Mart, with over 365,000 comments—dwarfing engagement in other countries. Just what about these plushie monsters has got us forking out up to $300? https://lnkd.in/gjJ-uE5U

Runners in Southeast Asia are picking up the pace despite the lack of infrastructure and unfavourable climate conditions. In this week's newsletter, we explore the why behind this. https://lnkd.in/gRxtcptN

✨ Manila Magic✨ The concert momentum continues in SEA with Olivia Rodrigo performing her first arena tour in Thailand, Singapore and Philippines (but you already knew that). What we want to talk about is how Olivia (who is half Filipina) not only sold her Manila tickets at a flat rate of 1,500 Philippines pesos ($27), but also donated all profits from the show to women's health charity, Jhpiego. Read more: https://lnkd.in/gjsYky_S

Last week, F1 dominated the streets (malls, restaurants, you name it) of Singapore. F1’s annual stop in the city-state isn’t just about fast cars anymore—it's a cultural extravaganza. From business to music, food, luxury and fandoms, the event has gone way beyond the track. This week, we dive into how F1’s pivot from race to fandom is paying off in major ways. 💥 https://lnkd.in/gmRNRkvu

This summer ushered in a new era of feminine rebellion - a little bit of mischief, a little bit of vulnerability and a whole lot of brattiness. Closer to home, Laufey is reshaping music, femininity and identity in ways that resonate more with young Asians. Though subtle, it’s undeniably something marketers should be paying attention to. https://lnkd.in/e2GSdnz4

Just because our newsletter is bi-weekly, does not mean you have to miss out on what’s happening in between issues. This week’s been a busy one for pop culture in Southeast Asia and we wanted to make sure you were plugged in. Swipe through for the latest in SEA pop culture! 🌏✨

The Olympics were ablaze with anime references from athletes and spectators alike – ditching the “basement-dwelling nerd” stereotype and becoming a pop culture force marketers can’t simply ignore. From webtoons to Vtubers, we’re spilling the tea on SEA’s anime fandom and opportunities for brands. https://lnkd.in/gv2iepCh

This week in pop culture: Brat summer continues with its latest addition: budots. From the streets of Davao to Los Angeles, we look at how this Filipino genre plays into a much bigger trend in pop music and what that means for the future of Southeast Asian subcultures.   https://lnkd.in/g5gim6sh

This week in pop culture: Athletes-turned-influencers drive Olympics content like never before. Also, new in Culture Wire – a new look! Dive in now 🚀 https://lnkd.in/gVFJ5a86