Grain reposted this
One of the final campaigns we worked on at framethefolks in 2024, and I’m thrilled to see it come to life for CNY 2025 with this huat huat campaign for Grain! This campaign is inspired by Grandma's heartwarming nostalgia and the incredible visuals were brought to life by the talented team at framethefolks: Sarah Khoo, Tan Kai, Atie Rusyda, Tahiya Sanwer led by creative director I-zak Rugdee. A special shoutout to Sophia Goh and the amazing people at Grain for entrusting us with this project. It’s been a joy to reimagine the flavours and traditions that bring people together during CNY. Cheers to starting the Year of the Snake on such a high note! 🧧 #framethefolks #Grain #CNY2025 #branding #creativecampaigns #huathuat
吃饱了吗? “Have you eaten?” Ah Ma’s way of saying, come eat, the food’s ready. Support our latest work for Grain, a retro food photography with a side of cute grandma💕👵🏻👵🏻 Inspired by the warmth and care that went into every dish ah ma (grandma) made, Grain has reimagined those familiar flavors — blending tradition with a bit of the present. Featuring both timeless classics and modern-day favorites. Gather your loved ones at the table where we grew up. It’s time to eat. Order before this Thursday (23 Jan), 1pm for orders from 27 Jan to 6 Feb. CNY Buffet Menu 2025 🥘 grain.com.sg/catering to secure your feast! 🫡
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