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Vote for Flip the Focus to appear at SXSW Sydney this year! 📢 Please help us tell more tech stories, from more voices, and vote for Flip the Focus to appear this year. ⏰ It takes less than 1 minute - please, Register on the link below then search for ‘Flip the Focus’ in the search bar or Tech stream, and vote for Flip the Focus. 🗣️ Join Panellists, Clare Nash, Head of Marketing APAC at Snapchat; Noga Edelstein, Venture Partner at Black Nova VC; Steven Miller, COO, Microsoft Asia, & Host, Jen Dobbie, CD at Hotwire Australia, to: ✅ Understand lived experiences in Australian tech; ✅ Discover the funding conundrum and how to flip it; ✅ Learn what we need to change – and what to accept won’t change, yet; & ✅ Get tools to help you flip the focus; All through the lens of amplifying women's voices.  REGISTER and VOTE here to help us Flip the Focus: https://lnkd.in/gV9fUfp4

I had the pleasure of co-moderating an incredible session with Tyron McGurgan and the Focus Network at our recent B2B Marketing Executive Society lunch in Sydney. We had the privilege of gathering over 20 leading B2B Marketing executives from the tech space to delve deep into "The Future is not What It Used to Be: 3 Major Transformations in B2B Tech Marketing for 2024." Our discussions were rich and thought-provoking, covering pivotal topics such as thriving amidst budget constraints, the dawn of a new data era, and AI as the new power player. The shift towards Account-Based Marketing (ABM) is more evident than ever. It's about doing more with less, prioritizing quality over quantity, and being laser-focused on targeted account lists. With the phase-out of third-party cookies, the emphasis on first-party data is paramount. Building privacy-compliant relationships and leveraging data effectively to drive marketing strategies are at the forefront of our challenges. AI's role in personalization and predictive analytics is transformative. We should use AI as a tool and a strategic partner to enhance our marketing efforts. I want to thank Simon Hickox for highlighting the importance of first-party data, the rise of AI, and innovation under budget constraints in his post. These insights resonate with the evolving landscape of B2B marketing and underscore the need for us to adapt and innovate continually. I'm grateful to all the attendees for their vibrant participation and for sharing their valuable perspectives. The collective wisdom and experiences shared have undoubtedly enriched our understanding and approach towards the ever-changing B2B tech marketing landscape. I look forward to our next gathering and the insightful discussions that await! PS: Big thanks to Laura Macdonald and Melissa Cullen GAICD for the great support #B2BTechMarketing #ABM #FirstPartyData #AI #MarketingLeaders

📦 Essential ABM Tech Stack As a B2B marketer, I often encounter questions about the "ideal" ABM (Account-Based Marketing) toolset. While tools are pivotal, the magic lies in blending the right tools and a robust strategic framework. Let's decode this! 🛠️ 1. Account Selection Tools: Essential for targeting, these include Intent, Wallet, and Technographic data aggregators. Remember, the effectiveness of tools like 6Sense or Demandbase may vary across regions like the Americas, EMEA, and APAC. Choose based on your market geography and target audience. 🎨 2. Content Hub Tools: Consider tools like Folloze or PathFactory. While your existing CMS can be tweaked for ABM, specialized tools expedite your GTM strategy and often include account-based reporting, adding efficiency and precision. 📣 3. Outreach Tools: Whether one-to-one or one-to-many, platforms range from LinkedIn to various Content Syndication channels. Your choice should align with your target accounts and audience. But ABM's success isn't solely about investing in tools. You can achieve remarkable results without spending a dime on sophisticated tech. The crux of ABM's success lies in a solid strategic framework and seamless alignment with your sales team. These are the bedrock upon which ABM triumphs are built. 💭 Your Thoughts? How do you balance your ABM tech stack with strategic planning? Share your insights and experiences in the comments below! #ABMStrategy #MarketingTools #B2BMarketing #SalesAlignment #DigitalMarketing

Had an excellent time reconnecting with this exceptional crew of B2B Tech marketing leaders in Singapore yesterday during our quarterly gathering. We brought together some of the brightest minds in the B2B Marketing Tech landscape to delve deeper into ways of Navigating the CMO’s Marketing Maturity Curve, From Buy-in to Implementation in Today’s MarTech Landscape where we had Tommy F. and Anol Bhattacharya as our guest presenters. As always, it was a pleasure moderating and steering the session to encourage profound thinking about the four essential aspects you must need to take in navigating the CMO's Marketing maturity curve which included: Strategic Conversations with the C-Suite: Equip yourself with tools and arguments to navigate challenging discussions around ROI, justifying the need for advanced MarTech solutions tailored to your organisation’s maturity. Beyond Tool Selection – People & Process:  Understanding the broader challenges in tool implementation, from securing team adoption and ensuring training to facing resistance. Looking at different ways to align technology with both upstream and downstream stakeholders. Cultural Transformation in MarTech: Recognising that modern marketing transformation often requires a fundamental shift in team culture, especially when transitioning from traditional marketing paradigms to digital-first approaches. Tailoring MarTech to Organisational Maturity: Understand how to select the right MarTech solutions that fit the scale and maturity of your organisation, ensuring efficiency, effectiveness, and adaptability. Thank you once again for everyone's valuable insights on the day. I look forward to reconnecting with each of you in 2024 at our quarterly catch ups and continuing our discussions on all things B2B marketing. Min Erh MAH Felix F. Michele L Ankesh Sagar Hardeep Singh Michelle Teo Matthew Robinson Davinia Khong #marketingleadership #b2bmarketing #b2btechnology #b2bstrategy Focus Network Renee Vella

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