&Larry is proud to share our latest completed project for the Monetary Authority of Singapore (MAS). While this project started in 2021, it wouldn't be wrong to say that its roots were in our earlier spatial branding work for Singapore Economic Development Board in 2012, and then for Government Investment Corporation (GIC) in 2016. Having helped both EDB and GIC tell their part in the story of Singapore's economic and financial transformation, it was our privilege to do so once more for MAS.
Through a rigorous process of stakeholder interviews and focus groups, we were able to craft an authentic and meaningful narrative for MAS, realised in a series of installations situated throughout the 29th floor of the MAS Building, capturing the spirit of concepts such as the MAS corporate values and its unique duality as both a regulator and a supporter of innovation.
Beyond consulting on the materiality and colours of the overall space, we also guided the re-planning of the office spaces, managing to carve out a new purpose built recording studio, while also modernising the aesthetics of the Boardroom, Conference Room, Visitor Room and more.
As the lead consultant for the project, we oversaw the tender process and evaluation, and also worked tireless with the builders to ensure the highest possible levels of detailing, fit and finish. We also worked closely with our lighting consultant Light Collab and The Artling to coordinate the conservation of existing pieces in the MAS art collection, as well as to commission and acquire new artworks from both young and established Singaporean artists of note.
For more information, please visit https://lnkd.in/g6HDecyz