MAD

We’re excited to share that MAD Foods is collaborating with TurtleTree to bring Singapore’s first animal-free lactoferrin to our oat milk lattes! Together, we’re shaping the future of functional beverages with LF+, world's first vegan-certified lactoferrin that delivers incredible benefits like immune support, gut health, and iron regulation. This innovative protein supports immune health, gut wellness, and iron regulation, aligning perfectly with our mission to deliver functional and sustainable beverages. Expect these groundbreaking lattes to launch by mid-2025, in Singapore and beyond. This is just the beginning of redefining the future of functional nutrition. Stay tuned! Check out the full article by Green Queen Media to learn more! #iammad #TurtleTree #FunctionalBeverage #FoodTech #GutHealth #ImmuneSupport #Innovation #Sustainability #Nutrition

WWF has launched a new methodology to help retailers achieve 60% of protein food sales from plant-based sources. Their approach sets clear targets: a 60:40 split between plant-based and animal-source proteins (including legumes, nuts, meat, eggs, and seafood), with a broader goal of a 70:30 sales split in favor of plant-based foods across all food categories by 2050. This framework is a critical step toward reducing environmental impact and meeting the growing demand for sustainable, plant-based options. 🌎 💚 #Sustainability #PlantBased #Retail #WWF #FoodSystem #ClimateAction #FutureOfFood

According to a recent article from bne IntelliNews, Asia is set to dominate the plant-based milk market, projected to reach $9.5 billion in sales by 2024. This growth is fueled by: - Health Consciousness: Consumers are increasingly seeking lactose-free and nutritious options. - Diverse Products: A wide variety of plant-based milks, including almond, oat, and rice, are gaining popularity. - Sustainability: Growing awareness of environmental impacts is driving the shift toward plant-based alternatives. #PlantBased #Sustainability #Innovation #Asia #HealthyLiving

🌱 Happy World Vegan Day from MAD! 🌱 Today, we’re celebrating the power of plant-based living! Embracing vegan choices not only boosts wellness but also supports a healthier planet. 🌍💚 Join us in making compassionate, sustainable choices, for ourselves and for the Earth. Every plant-based step counts! #WorldVeganDay #MAD #PlantBased #Sustainability #CompassionForAll #Wellness

Wishing you a joyous Diwali from all of us at MAD! As we celebrate this festival of lights, may it bring you prosperity, happiness, and success. Happy Diwali to everyone! #HappyDiwali #Diwali2023 #FestivalOfLights #Celebration

A recent article highlights a significant shift in China’s dietary landscape, where protein consumption has surpassed that of the US. While 69% of protein in the US comes from animal sources, China relies heavily on plant-based foods, with animal protein accounting for only about half of America’s supply. The Chinese government promotes this transition through its Healthy China 2030 policy, encouraging fewer animal products and more plant proteins, including vegetables and soy in every meal. #PlantBased #AlternativeProtein #Sustainability #FoodTrends #Innovation #HealthyEating #China

According to a recent article from vegconomist - the vegan business magazine, 14% of Gen Z in the U.S. are opting for plant-based diets, while meat and fish remain staples for most consumers. This shift highlights how younger generations are driving demand for healthier and more sustainable food choices. With this growing trend, could we be on the verge of a significant shift in the food industry? #PlantBased #Vegan #GenZ #Sustainability #ConsumerTrends #FutureOfFood

Fast food chains are catching up with the growing demand for plant-based options. From McDonald's to Domino's, vegan meals are becoming more accessible worldwide. With the vegan fast food market expected to hit $28 billion by 2033, it's clear this trend is here to stay. Check out this guide for a look at the expanding vegan options at popular fast food spots! #VeganFood #PlantBased #FastFood #SustainableEating #VeganOptions #FoodTrends #PlantBasedDiet #VeganFastFood #FoodInnovation

Happy National Day, Singapore! As we celebrate this special occasion, we extend our warmest wishes to our customers, clients, and partners in Singapore. #SingaporeNationalDay #iammad

Exciting news!!! MAD is now part of the Guzman y Gomez Singapore community! Serving up 500,000 customers monthly, this is our first foray into the fast-food world and we are beyond excited! This is just the beginning of more incredible partnerships! #plantbased #guzmanygomez #iammad