Merlien Institute

📢 Only a few seats left! Just 12 days to go until MRMW MENA 2024 in Dubai! Be part of the exciting panel discussion: PREDICTIONS FOR THE FUTURE OF INSIGHTS 🌟 Dive into the key trends shaping the future of market research as industry leaders discuss the impact of current economic conditions like inflation and rising interest rates, the transformative power of AI, ChatGPT, Web 3, automation, and the metaverse, and the challenges posed by the global talent shortage on the MENA region. Discover where growth opportunities lie for insights professionals. Sandeep Das Kausar Jahan SHITIJ RAWAT Rowan Salama 📅 December 10–11, 2024 📍 JBR Dubai 👉 Register now: https://hubs.la/Q02ZNkFF0

⏳ Only 13 days left to register! Speaker Announcement for MRMW MENA 2024! 🌟 We are excited to welcome Rodrigo de Mingo, Chief of User Experience at Dubai Municipality, as he discusses THE PROSPECTS OF MARKET RESEARCH IN THE MIDDLE EAST! Rodrigo will analyze the current state and future outlook of market research in the Middle East, examining the unique challenges and opportunities in the region. He’ll explore how societal, economic, and lifestyle changes are shaping the industry and discuss what the Middle East can contribute to the global market research community. Join Rodrigo and other top experts to gain valuable insights into the evolving market research landscape in the MENA region. Register now and network with market research leaders at MRMW MENA 2024! https://hubs.la/Q02Zk21b0 📅 December 10–11, 2024 | Dubai #MRMWMENA2024 #MarketResearch #MENA #Insights #UserExperience #DubaiEvent #Networking

⏳ Only 14 days left to register! Speaker Announcement for MRMW MENA 2024! 🌟 Join Rowan Salama, User Researcher at Careem, as she takes part in the panel discussion: PREDICTIONS FOR THE FUTURE OF INSIGHTS! Rowan will explore how current economic trends, such as inflation and rising interest rates, are shaping the industry. She’ll also dive into the impact of AI, ChatGPT, Web 3, automation, and the metaverse on the future of market research, along with the effects of the global talent shortage on the MENA region. Don’t miss the opportunity to hear Rowan and other industry experts discuss the evolving landscape of insights and what the future holds for the industry. Register now and network with the leading experts in market research and consumer insights at MRMW MENA 2024! https://hubs.la/Q02Zk2260 📅 December 10–11, 2024 | Dubai #MRMWMENA2024 #FutureOfInsights #MarketResearch #AI #Automation #Innovation #DubaiEvent

Only 14 Days Left! ⏳ Join Passant El-Ghannam, Marketing Director MEA at Kraft Heinz, as a panelist for "Beyond the Hype – Seeing the Real Gen Z" at MRMW MENA 2024 on December 10–11, 2024, in Dubai. Explore the challenges brands face in reaching Gen Z in a world of ad-blocking and shorter attention spans. Passant will dive into how brands can differentiate themselves by focusing on underserved segments and niche markets. Gain valuable insights into optimizing research to connect with Gen Z and sharpen your strategy for 2025. Join Passant and top industry leaders to gain actionable insights on Gen Z and more! 👉 Register now and connect with the leaders shaping the future of market research! https://hubs.la/Q02Zk1pW0

Only 15 Days Left! ⏳ Join Haris Mumtaz, Group Head of Marketing at Al Rais Group, as he moderates a Panel Discussion on Humanizing Data to Drive Empathy at MRMW MENA 2024 on December 10–11, 2024, in Dubai. Discover how humanizing data is becoming an essential and underleveraged skill for insights professionals in the age of Big Data and AI. Haris will explore how connecting data to individual stories and emotions can create more impactful insights, as well as the growing importance of insights professionals in today’s data-driven world. Join Haris and other market research leaders to elevate your understanding and network with the best in the industry. 👉 Register now and secure your spot! https://hubs.la/Q02ZjZc00

15 Days to Go! ⏳ Join Ayushman Roy Choudhury, Regional Head - Market & Shopper Insights & Analytics of Arla Foods at MRMW MENA 2024 on December 10–11, 2024, in Dubai, as he shares how data science is transforming market research—helping companies analyze vast datasets, understand customers deeply, and deliver unmatched personalized experiences. Join him and the region's leading market research and consumer insights leaders for two days of transformative insights and unparalleled networking. 👉 Register now and secure your spot today! https://hubs.la/Q02Zkh7n0

⏳ Only 15 days to go! If you haven’t registered yet, now’s your chance to connect with market research leaders at MRMW MENA 2024! Don’t miss the panel discussion: HUMANIZING DATA TO DRIVE EMPATHY 💡 Explore why humanizing data is essential in today’s Big Data and AI-driven world, how to turn data into stories that connect with emotions, and how insights professionals can showcase their unique value by creating impact beyond the numbers. Haris Mumtaz Manjeri Ramakrishnan Sergii Sokoliuk Ayushman Roy Choudhury 📅 December 10–11, 2024 📍 JBR Dubai 👉 Register today and join the conversation shaping the future of insights: https://hubs.la/Q02ZjGpD0 #MRMWMENA #HumanizingData #MarketResearch #ConsumerInsights #Dubai2024

Hello, dear followers! We’re excited to share some big news in this edition! 🎉 Our conference agenda is now finalized, and you can explore the full program to find the sessions that interest you most. 🗓️✨ This year, we’re featuring incredible sessions led by qualitative researchers from renowned brands like Lego Group, Philips, PepsiCo, Logitech, LVMH, and many more. 🌟 Key topics we’ll elaborate on include: The art and importance of storytelling Maintaining the integrity of your qual at scale Advocating for the power of qualitative research Building a more tailored and targeted approach to capturing qualitative system metrics 🔗 Check out all the details and the full agenda through the link below or on our website. Don’t miss out on this exciting opportunity to connect and learn! 🚀

Late Post: 🌏 Reflections on #Qual360APAC 2024 I attended the #Qual360APAC on Nov 6-7, and it was a whirlwind of inspiration, insights, and human connection! 💡✨ My key takeaways: ✅ Embrace the power of collective intelligence – By sharing our own experiences, lessons learned and successes, we unlock deeper understanding of how to elevate our value with the new tools available to us. I'm very grateful for the gift of open sharing throughout the whole conference. ✅ Our shared challenges are timeless – From decoding consumer behaviour to navigating cultural nuances, the conversations reminds me that our core challenge as researchers hasn't changed: unlock deeper human truths. I was delighted to hear good feedback about my contribution to this topic. I spoke about Jobs to be Done 2.0, a simple framework that looks at consumers as humans, not datapoints, and how we make the process of decoding it future-ready. ✅ The future is NOW – While the core challenge hasn't changed, how we do it is changing at lightning speed. AI and advanced tech are enhancing our qualitative toolkit, and the possibilities for richer, faster and more scalable insights are endless. They are fast becoming as indispensable as human creativity and intuition to continue to elevate the value of research in modern business. Beyond the sessions, I was greatly energized by the swapping of ideas over coffee to debating the finer points of methodologies over lunch breaks. I’m grateful for the old friendships and new ones built. Special thanks to all the partners who helped me rethink what's possible with my own research challenges. Thank you Merlien Institute for providing this valuable forum to exchange insights, provoke experimentation, and continue sharpening the Qual practice. Sandeep Das Arushi Sachdeva Rara Naval Fitria Sabaruddin Ester Marchetti Anurag Porwal Bao DO Eliza Obordo-Claravall Mai Marcelo BRENT CARLSON Sarah Goh Maria Tiangco Marie Kristel Gabawa Smriti Singh Bhatia Scott Percival Nina Pascual Rasika Mathur Robert Purss ⚡️Hakan Yurdakul Jerome Linder Tamanna Dhamija, CFA Adri Reksodipoetro Next Level Innovation

Last year I partnered up with Merlien Institute to promote their UX Conferences (virtual and in person). I am happy to say, we're here again and you can grab an early-bird for their virtual event. Bit of text why you should join and link below! :) Join the 2025 UX360 Virtual Research Summit – Where UX leaders gather to discuss the latest industry insights! The UX360 Virtual Summit is back this 2025 bringing together top UX experts and researchers from around the world. This year’s lineup features over 30 speakers from leading brands like META, American Airlines, London Stock Exchange Group, Standard Chartered, Accenture London and more. Get ready to explore the latest in UX and design—from planning research to using insights that drive real impact. Connect and network with UX pros globally, this is a must-attend event for anyone in UX design or research. Grab 15% off with code PTS15—redeem it now before it expires! Register here- https://lnkd.in/gDNhh2GA. #ux360 #virtualuxconference #uxresearch