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As an SME, it’s critical that you know how to set realistic ROAS targets to optimise ad spending in the future. Learn more about budgeting for ads and determining expected returns in this article: https://lnkd.in/ghwESVfR #digitalmarketing #digitalmarketingstrategy #digitaladspends #digitaladsbudget

Before launching digital ads, every SME asks this question: How much money should we invest in this every month? The answer isn’t as cookie-cutter as many would want, but understanding your needs, evaluating your digital presence, and setting realistic expectations can help you figure out an appropriate ad budget that matches your business needs. Learn more about strategic digital ads budgeting in this article: https://lnkd.in/gJ2acJwu #digitalmarketing #digitaladvertising #digitaladsbudget

Do you want to know if your internal linking strategy is working? The best way to find out is through an internal link audit! This involves reviewing the internal link structure of your website to check and resolve potential issues such as broken links and orphan pages, both of which could have a negative effect on your SEO. When internal links are organised, user navigation is enhanced, thereby helping to improve your website’s search engine rankings. Learn more about how to run an internal link audit in our article here: https://lnkd.in/gsVWJqz6 #digitalmarketing #digitalmarketingagency #internalinking #searchengineoptimization

What exactly is the GA4 Attribution Path? What role does it play in optimising the customer journey map? The GA4 Attribution Path reveals all the interactions every visitor makes on your website before completing an event, whether that’s purchasing a product/service or subscribing to the email newsletter. When you’re able to see the sequence of events before the conversion, you learn what and how long it takes for most visitors to convert. We take a closer look at the GA4 Attribution Path in our latest article: https://lnkd.in/gkGJf-RV #digitalmarketing #googleanalytics #googleanalytics4

In measuring and assessing your website’s performance, which website metrics actually matter? From bounce rate to device categories, here are 7 key website metrics to keep in mind if you want to drive growth to your website: https://lnkd.in/gVgVkqpS #digitalmarketing #digitalmarketingsg #webanalytics #websitemetrics

How can the most widely-used messaging platform in Singapore help you market your business? By sheer number of active users alone, WhatsApp is a promising platform for business owners and digital marketing looking to grow their brands by expanding and nurturing their audience base. We share tips on how you can fully utilise the platform’s potential to reach more customers and engage with existing ones! https://lnkd.in/gwUkDhiT #digitalmarketing #digitalmarketingtools #whatsapp #whatsappbusiness #socialmediamarketing

Google has put going cookieless on hold. Now what? With this latest update, business owners and digital marketers are wondering how this decision will affect their marketing strategies. While there’s some relief in knowing that all this data won’t go away for good, many marketers are choosing to take this news with some caution. We dive deeper into this topic in our latest article: https://lnkd.in/gNQU8yyJ #digitalmarketing #digitalmarketingagency #digitalmarketingtrends #googlecookies #googleupdates

Do you want to boost your local SEO and make your business more visible to people in the area? Now’s the time to start using Google My Business! It’s a tool that allows businesses to manage how they appear specifically on Google platforms. Learn more about how you can incorporate this tool into your marketing and SEO strategy today: https://lnkd.in/grErgN3n #digitalmarketing #digitalmarketingsg #digitalmarketingstrategy #localseo #searchengineoptimization #googlemybusiness

Publishing articles and blog pieces remains an effective strategy for many businesses even in 2024, but you can’t just write anything that comes to mind! If you want to drive traffic and potential leads to your website, you first need to develop a solid blogging strategy that aligns with your current goals, whether it’s increasing brand awareness or attracting new customers. Here are some strategies to help you produce optimised content articles that deliver results: https://lnkd.in/g2KNcH5e #digitalmarketingsg #digitalmarketingagency #digitalmarketingstrategy #digitalmarketingtips #contentmarketing #contentstrategy

Is blogging still worth the effort in 2024? Our answer is an absolute yes! Writing blogs can still bring a wealth of benefits to any business, including increased traffic, improved authority in the industry, and more. Learn more about why a blog strategy remains crucial in 2024: https://lnkd.in/dWcggHwW #digitalmarketing #digitalmarketingagency #digitalmarketingtips #businessblogging #contentwriting #contentstrategy