The Parentinc

The Parentinc

Consumer Services

Largest content-community-commerce platform for parents in SEA | theAsianparent | Mama's Choice | Webtretho | Bé Yêu

About us

Welcome to The Parentinc. Be part of the largest content, community, and commerce platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families. Our flagship brand, theAsianparent, provides parents with relevant content via its website and app; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panellists; and access to curated mama and baby products and services. theAsianparent app has a 4.9-star rating and over 12 million downloads to date. We also own and operate Mama’s Choice, a multiaward-winning mama and child brand of safe, natural, and Halal products that are dermatologist tested and FDA approved - giving mamas #OneLessWorry in their parenting journey. In 2022, we acquired Vietnam's largest communities for women and parents, Webtretho and Bé Yêu. In 2024, we acquired Motherswork, a premier omni-channel retailer specialising in premium mother, baby, and kids' products. Since launching in 1998, Motherswork has two stores in Singapore and 10 in China, and offers over 300 esteemed brands, with the exclusive distribution of 20 brands including Avent, Joolz and Stokke. Our investors include Central Retail Corp., East Ventures, Fosun Int'l, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings. At The Parentinc, we offer the opportunity to make a meaningful contribution to improving the quality of families’ lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real world solutions, make your mark, and most of all, impact millions of families. Together let's strive #towards100millionhealthypregnanciesandfamilies Contact us at info@theparentinc.com

Industry
Consumer Services
Company size
201-500 employees
Headquarters
Singapore
Type
Privately Held
Specialties
media, parenting, women, Asia, Digital, Advertising, Research, Content, direct to consumer, commerce, community, pregnancy, influencer, Southeast Asia, mothers, parents, tech, data, mentorship, marketing, retail, and distribution

Locations

  • Primary

    BLK 71 Ayer Rajah Crescent #01-05

    Singapore, 139951, SG

    Get directions
  • GoWork Menara Rajawali, Ground Floor, Jl. DR. Ide Anak Agung Gde Agung, Kuningan

    Jakarta Selatan, 12950, ID

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  • 50 GMM Grammy Place, AA Floor, Unit 1303-1304, Sukhumvit 21 (Asoke) Road, Klongtoey Nua, Wattana

    Bangkok, 10110, TH

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  • Suite 50-03-11, Level 3 Wisma UOA Damansara, No.50, Jalan Dungun Damansara Heights

    Kuala Lumpur, 50490, MY

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  • 26th and 27th Floors, KMC The Podium West Tower, Mandaluyong/Pasig

    Pasig, Metro Manila 1605, PH

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Employees at The Parentinc

Updates

  • Operational excellence in action🚀 We are thrilled to see the Mama's Choice team setting the bar high with their recent inventory management activity at our China warehouse! This initiative highlights their unwavering commitment to precision and quality—core values that perfectly align with our mission to support mothers in having healthy pregnancies and raising healthy, happy babies. With efforts like these, Mama's Choice continues to solidify its position as a trusted brand for mothers and their little ones, and we couldn't be prouder to support their journey!

    View organization page for Mama's Choice, graphic

    3,742 followers

    Behind every product is a team that truly cares🩷 Immanuel Manurung, Bee Mun Oon, Astrid, and Yen San from the Mama's Choice team recently joined forces for a crucial task: stock counting at our China warehouse! Their dedication and collaboration—both with each other and with our warehouse vendor and product suppliers—ensure that every Mama's Choice product is ready to meet the needs of mamas and their babies. It’s inspiring to witness the passion and teamwork that drive our mission every day!💪 #TeamMama #LifeAtMamasChoice #BehindTheScenes

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  • We at The Parentinc are deeply grateful for your unwavering support and belief in our journey, Carmen. Your wisdom, guidance, and encouragement have been invaluable—not only to us but also to the many founders who have had the privilege of working with you. While this marks the end of one chapter, we are confident you will continue to inspire. Thank you, Carmen, for 11 remarkable years of dedication and impact. Here’s to an exciting new chapter in your adventure!

    View profile for Carmen Yuen, graphic

    ...Next Adventure Awaits...

    Time flies when we are having fun, and it has been 11 years since I started my time at Vertex. As with many things in life, seasons and life stages change; hence today will mark my last day as a Vertex staff. I will transition to an advisory role in 2025. Needless to say, the friendships forged with colleagues, investors, founders will be etched into my memory. I am thankful for the breadth of experiences Vertex had given to me - including being involved in fund-raising and managing the relationships with investors; participating on various panels and being a member of the investment committee. The lively debates around the table which helped clarify investment thesis and conviction - this will remain the hallmark of the firm. Someone asked me which is my successful portfolio company; and my response was it depends on how success is defined given it is multi-dimensional. I shared that all my portfolio companies and founders are successful in my view - Founders are made of STEEL - mentally, physically and emotionally. When companies need to downsize, Founders are the ones to deliver the bad news and handle the subsequent outbursts (which is expected) - including having open doors for staff to 'confront' them on the decisions. Founders who are moms - juggle motherhood, shorten their maternity leave while staying fully committed to running the company amidst fund raising including responding to a zillion due diligence questions and negotiating terms. Founders are often caught between existing and new investors and spend countless hours on the phone trying to find a middle ground for all. The list goes on... Hence the Founders I have worked with are successful (and heroes) in my view. And while I am leaving Vertex, I will always cheer them on the sideline!  Here's to the excellent Founders I have worked with (alpha order) AbacusDigital - Sutapa Amornvivat, PhD & Tubkwan Homchampa Patsnap - Jeffrey T. & Guan Dian Propseller - Adrien Jorge & Alexandre Wallemacq SDIX - Alain Vandenborre Speedoc - Shravan Verma, MD & Serene Cai (蔡慧婷) Storehub - Wai Hong Fong & Congyu Li Sunday Insurance - Cindy Kua & Joanne Ying Fei Kua TheParentInc - Roshni Mahtani Cheung Turnkey Lender - Dmytro Voronenko & Elena Ionenko May 2025 be a year filled with joy and breakthrough for all; and may you also take time to enjoy the flowers and pauses (of rest) that line your path.

  • 🎉 Celebrating the success of Parenting Bash Indonesia 2024! 🎉 A huge congratulations to our team at theAsianparent Indonesia for organizing such a remarkable event, bringing together insightful talks, exciting entertainment, and countless memorable moments for parents and families. We’re incredibly proud of the impact this event has had and are excited about future collaborations with like-minded partners and talents who share our mission and passion for supporting a healthier parenting community in Southeast Asia. Here’s to many more successful events ahead! 🌟

    View organization page for theAsianparent, graphic

    3,117 followers

    🌟 Parenting Bash 2024: A Celebration of Parenthood! 🌟 From December 20-22, AEON INDONESIA, PT Mall Tanjung Barat came alive with excitement during Parenting Bash Indonesia 2024! 📸 Swipe through our photos to relive the inspiring talk shows, fun-filled entertainment, and heartwarming moments shared by everyone. A heartfelt thank you to all the families, guests, partners, and our sponsors for making this event truly remarkable: • Le Minerale (PT. Tirta Fresindo Jaya (Mayora Group)) • Lactogrow (PT Nestlé Indonesia) • Sweety (PT. Softex Indonesia) • Tempra (Taisho Pharmaceutical Indonesia Tbk.) • Lactacyd Baby (Opella) • Hansaplast IndonesiaGrab Indonesia • Mama's Choice Global 💼 Let's create unforgettable experiences together! Partner with us at theAsianparent and connect with Southeast Asia's largest parenting community! #theAsianparentIndonesia #ParentingBash #Community #Event

    • Inspiring talk show with expert.
    • Fun games hosted by one of our sponsors, Grab Indonesia.
    • Lactogrow’s engaging activities for children at Parenting Bash Indonesia 2024.
    • Q&A session winners.
    • The excitement of mothers during the Parenting Bash Indonesia 2024 Q&A session.
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  • View organization page for The Parentinc, graphic

    40,599 followers

    Fostering supportive communities for parents across Southeast Asia isn't just what we do—it’s who we are. Parenting Bash Indonesia 2024 was a brilliant showcase of how we create spaces where parents can connect, learn, and celebrate together! From inspiring talks and entertaining activities to brand showcases, this event brought parenthood to life in ways that are both meaningful and fun. 🎊Kudos to the theAsianparent Indonesia team for bringing this vision to life! We're excited to collaborate with more like-minded brands and talents to continue creating events that celebrate parenthood and reflect our commitment to healthier families and stronger communities!

    View organization page for theAsianparent, graphic

    3,117 followers

    Parenting Bash Indonesia 2024 was a blast! 🎉 Over three exciting days (December 20-22, 2024) at AEON MALL INDONESIA Tanjung Barat, we enjoyed insightful talk shows covering topics ranging from motherhood and parenting tips to children's health. The event featured an incredible lineup of speakers, including medical experts, industry professionals, and public figures we were honored to host, along with fun games, lively entertainment, and so much more! Check out the recap video to relive the energy, excitement, and meaningful connections we created together. A huge thank you to all the parents, families, partners, and our sponsors: • Le Minerale (PT. Tirta Fresindo Jaya (Mayora Group)) • Lactogrow (PT Nestlé Indonesia) • Sweety (PT. Softex Indonesia) • Tempra (Taisho Pharmaceutical Indonesia Tbk. • Lactacyd Baby (Opella) • Hansaplast IndonesiaGrab Indonesia • Mama's Choice Thank you for joining us and making this event unforgettable! #theAsianparentIndonesia #ParentingBash #ParentingCommunity #EventSuccess

  • As we step into a new year, here’s what we truly wish for our amazing community: ✨️ Moments of Growth – Whether it’s learning a new skill, nailing that big project, or simply feeling more confident in what you do, we hope 2025 brings growth in ways that matter most to you. 🫱🏼🫲🏽 Meaningful Connections – We wish you time to nurture relationships that inspire you—be it with family, friends, colleagues, or mentors who remind you why you do what you do. 😌 Peace and Balance – Life gets busy. We hope you find moments to pause, recharge, and prioritize yourself, whether it’s during a team break or a well-earned vacation. 💪🏼 Bravery to Dream Big – That pitch you’ve been holding back on, that new idea waiting to be shared—may this be the year you take the leap and see just how far it can go. 💖 Joy in the Everyday – From a quick laugh with coworkers, a small win at work, or simply crossing off a to-do list, may these little moments add up to big happiness. From all of us at The Parentinc, thank you for being part of our journey. Here’s to an incredible 2025, filled with everything that inspires and fulfills you—both at work and in life. #newyear2025

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  • As we approach the end of another year, we at The Parentinc extend our heartfelt gratitude for your unwavering support and collaboration. This season, celebrated differently across cultures, is a universal opportunity to reflect on our shared achievements and look forward to new possibilities. May this time bring you peace, joy, and the chance to connect with loved ones. We eagerly anticipate continuing our journey together in the coming year. ✨️

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  • ✨ Exciting News from Mama's Choice Indonesia! We’re thrilled to share that Mama's Choice has been featured in the 2024 edition of Karya Indonesia Magazine, a prestigious publication by Indonesia’s Ministry of Industry. The feature dives into the local skincare industry and spotlights our strategies for thriving in both domestic and international markets. It’s a testament to our commitment to creating high-quality, affordable products that support moms and families everywhere. This recognition is an incredible honor, and we’re so proud to be part of the journey to put Indonesian brands on the global stage! Dinda Ayuvalira Donny Wardono #MamasChoice #KurangiWorry #OneLessWirry #SkincareInnovation #KaryaIndonesia #ProudlyIndonesian #LocalToGlobal

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  • Last November 22-23, 2024, The Parentinc team based in Indonesia came together for an unforgettable outing in beautiful Lembang. The highlight? Strengthening our bond and building a stronger sense of camaraderie! From intense paintball battles to exciting team games, we laughed, strategized, and celebrated the power of collaboration. These moments remind us that great teamwork is at the heart of everything we do. Here’s to more adventures, stronger connections, and continued success as one amazing team! 🚀 See our next post for the photo coverage of this super fun outing! #TeamBuilding #StrongerTogether #Teamwork

  • We have amazing news to announce: motherswork is now the official distributor of Cybex in Thailand! Congratulations to Sharon Phoong-Wong and the motherswork team!

    Passion and vision drive growth. I’m inspired by leaders who speak with purpose and are truly dedicated to their work. My strength lies in recognizing potential and bringing it to life—transforming spaces, ideas, and brands into extraordinary realities. I’m proud to announce that we are now the official CYBEX brand distributor in Thailand. Over the past three days, I had the privilege of collaborating with some of the most inspiring leaders at CYBEX headquarters in Bayreuth: Martin Pos, Johannes Schlamminger, Roland Auschel and Johannes Feuerpfeil Together, we at motherswork are also aligned on an exciting vision for omni-channel growth. Here’s to creating impact and realizing the full potential of this partnership! #CybexThailand #motherswork #BusinessGrowth #NewPartnership #womum

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  • Proud to be part of East Ventures’ impressive portfolio, celebrated in the latest e-Conomy SEA 2024 report by Google, Temasek, and Bain. The report highlights double-digit growth across Southeast Asia’s digital economy, but East Ventures stands out with portfolio revenue growing nearly three times faster than the region. With 70% of their growth-stage companies profitable and EBITDA margins improving across the board, we’re excited to contribute to their success in reshaping Southeast Asia’s digital future, never forgetting and always grateful for how East Ventures has helped us grow and thrive. Read more about it here: https://lnkd.in/gzcMFEud #EastVentures #DigitalEconomy #eConomySEA2024 #SoutheastAsia #Innovation

    Against the odds: East Ventures' portfolio rises above the e-Conomy SEA 2024 report's baseline

    Against the odds: East Ventures' portfolio rises above the e-Conomy SEA 2024 report's baseline

    east.vc

Affiliated pages

Similar pages

Funding

The Parentinc 8 total rounds

Last Round

Series D

US$ 22.0M

See more info on crunchbase