Sustainability In The Air

🎄 Happy Friday! This week, we’re bringing you 20 of the most impactful stories from Sustainability in the Air in 2024 – highlighting the advancements and initiatives in aviation sustainability. Subscribe for free to receive new posts straight in your inbox: https://lnkd.in/dqRdxG_V ✍️ By Shubhodeep Pal #sustainableaviation

With passenger numbers expected to double by the 2040s, how can aviation rise to the challenge? Drawing on months of research and conversations with pioneering startups, Dirk Singer has identified four transformative sectors that could reshape aviation sustainability in 2025 - and offer hope for a greener future: 🌊 Ocean-based solutions unlock the potential of tidal power, direct ocean capture, and seaweed innovation 🌋 Geothermal energy emerges as a reliable and cost-effective source powering #greenhydrogen and #eFuels 🔋 Next-gen batteries are electrifying the future with silicon anodes, solid-state breakthroughs, and sodium-ion tech 🌍 Advanced carbon capture is flipping the script on #DAC, transforming it from a costly necessity into a powerful sustainability asset Which of these innovations do you think will have the biggest impact on aviation’s future? Read the full newsletter for more insights: https://lnkd.in/dCKMk9gu Shoutout to the companies making these breakthroughs possible: Octoteq, Minesto, CorPower Ocean, Pure Carbon Blue, SeaO2, Brineworks, Aeon Blue, Rum and Sargassum, MacroCarbon, FUELGAE Project, Magma Power, LLC, Sila Nanotechnologies, Inc., Amprius Technologies, Inc., Group14 Technologies, SOLiTHOR, Natron Energy, Heirloom, Climeworks, RepAir Carbon Capture

🎄 Happy Friday! This week, we’re bringing you 20 of our most impactful stories from Sustainability in the Air in 2024, with insights from our podcasts and reports on SAF, innovative tech, and industry strategies. Subscribe for free to receive new posts straight in your inbox: https://lnkd.in/gEAyw9aS ✍️ By Shubhodeep Pal #sustainableaviation

Looking back at this year’s top podcast conversations, one thing stands out: sustainability in aviation is built on collaboration (and gratitude). Our guests often share how they lean on their peers to navigate this complex, evolving space together. Amelia DeLuca from Delta Air Lines reflected on how open, candid conversations with leaders like Jill Blickstein (American Airlines), Lauren Riley (United Airlines), Stacy Brakhage (Southwest Airlines), Diana Birkett Rakow (Alaska Airlines), Sara Bogdan (JetBlue) and others are driving real progress. Grace Cheung from Cathay Pacific echoes this same sentiment, highlighting the importance of learning from counterparts like Jonathon Counsell (International Airlines Group (IAG)). It’s a reminder that progress is always better when shared. Grace’s full episode lands in early 2025 – subscribe now to hear it first. Meanwhile, catch Amelia’s insights here: https://lnkd.in/dAvHmEfn #podcast

It's been quite the year in sustainable aviation, and we're so grateful to have played a part in moving the conversation forward. From all of us at SimpliFlying to all of you – innovators, collaborators, and dreamers – may your holiday season be filled with warmth, joy, and plenty of new adventures. See you in 2025! 🎄 (If you're looking for some holiday reading and listening, here's all we've been up to this year:  💚 Our weekly podcast featuring some of the top companies in sustainable aviation: https://lnkd.in/dtdfdrsQ 💚 Tech innovators to look out for: https://lnkd.in/dsRaWn8j 💚 All the reports we've published this year: https://lnkd.in/dtF47Pi3 💚 Last but not least, Sustainability in the Air, the book https://lnkd.in/db3Qnk28)

Energy efficiency has long been a cornerstone of aviation progress. As Valérie Guénon of Safran Aircraft Engines puts it: “For decades, we have worked on engine efficiency for economic reasons, and the good news is that it has gone in the same direction as reducing CO2 emissions per passenger kilometre.” This dual alignment of economic and environmental benefits has spurred continuous innovation in engine technology – one of the most significant levers in aviation's journey towards net zero. How can the industry further accelerate these gains while balancing other environmental priorities like noise reduction and sustainable fuel integration? Discover insights from our conversation with Guénon on the latest #podcast episode: https://lnkd.in/dTnpiaUJ

Happy Friday! We’ve got 20 news headlines that you won’t want to miss this week – all highlighting the latest advancements and initiatives in aviation sustainability. Subscribe for free to receive new posts straight in your inbox: https://lnkd.in/dpY7rgjv ✍️ By Shubhodeep Pal #sustainableaviation

As aviation grapples with its environmental impact, engine innovation will be a critical lever for reducing emissions. The importance of engine innovation becomes evident when we look at lifecycle emissions data. “Over its lifetime, an engine emits CO2. More than 95% of these CO2 emissions is due to the operating of the aircraft”, explains Valérie Guénon, VP of Product Environment Policies at Safran Aircraft Engines. But the environmental impact of engines goes beyond CO2. As Guénon highlights, “Engines also make a lot of noise. And noise around the airports is also a question of health... it is an environmental impact”. In our latest podcast episode, Valérie Guénon joins Shashank Nigam ✈ to share how Safran Aircraft Engines is addressing these challenges. Here are the key highlights of the conversation: 💚 Engine efficiency vs environmental impact (3:43) 💚 RISE engine program and Open Fan technology (6:55) 💚 Making engines 100% SAF compatible (16:32) 💚 Safran’s role in scaling up SAF production (22:26) 💚 Electric and hybrid propulsion developments (27:25) 💚 Impact of increasing flying costs on demand (39:12) 💚 Gender diversity in aerospace engineering (47:52) 💚 Rapid Fire! (51:49) 🎧 Listen now on your favourite podcast platform or subscribe here: https://lnkd.in/dTnpiaUJ #sustainableaviation #podcast

760,000+ views this year – how does that stack up? If each view were a seat on Heart Aerospace’s electric ES-30, we’d be filling planes every day for nearly 70 years. That’s the kind of momentum your listens, reads, and shares have created around #sustainableaviation. For a niche space, that’s pretty electrifying and worth celebrating. What’s the one topic you think deserves more attention in 2025? 💚

In 2022, we set out on a new journey – not by leaving our top marketing work behind but by layering in something bigger: a platform to explore sustainability in aviation, Sustainability In The Air. Have we mastered the art of sustainability content? That’s for others to decide. What we do know is this: with 10,000 subscribers and a seat at the table with some of the brightest minds in aviation and climate, we’ve carved out a strong, trusted place in the conversation. Our mission is simple but powerful: separating signal from the noise, building trust in travel, and making the complex journey to net zero feel clear. To the 10,000 of you who’ve joined us – thank you for fueling this journey. 💚