ASAP-translation.com

Jakub Absolon as a guest of Viveta Gene in The Merging Minds podcast by Bureau Works Jakub Absolon, CEO of ASAP-translation.com was a guest of Bureau Works' Viveta Gene on The Merging Minds podcast. The podcast's topic was the present and future of machine translation post-editing. Jakub Absolon once again reiterated the opinion that updating the ISO 18587:2017 standard on machine translation post-editing is necessary. This standard divides post-editing into two main categories: the so-called "partial post-editing" (Light Post-Editing), where only gross errors are removed, and "full post-editing" (Full Post-Editing), where the result is practically identical to a human translation. This is precisely where Absolon sees the problem and claims that full post-editing is actually a normal human translation and should, therefore, also be properly paid. As for the future, Absolon assumes that within a few years, post-editing and translation services will merge, and only TRANSLATION will remain with full responsibility of the translator for the resulting translation and MACHINE TRANSLATION, where the risk of using such a translation is on the shoulders of the one who publishes the machine translation.

We co-organized a webinar on LLM and MT with lecturer Ondřej Bojar from Charles University in Prague Katarína Absolonová organized a webinar on the current topic of the use of large LLM language models in the localization industry for members of the Association of Translation Agencies of Slovakia ATCSK, but also for the wider professional public and members of the sister organization from the Czech Republic. The speaker was Ondřej Bojar, a world-renowned expert in the field of machine translation. He explained to the participants not only the basic operating principles of LLM systems and the history of machine translation but also mainly outlined what we can expect from LLM systems soon and how to prepare translation companies for the era of localization with the help of AI.

ASAP-translation.com s.r.o. indexed on Slator LSPI as "Boutique LSP" at #291 For the second time in a row, our company was indexed by Slator in 291st place (an improvement of 23 places compared to last year) as the so-called "boutique" translation company, i.e. a business with a turnover of between 1 and 8 million USD. Due to their smaller size, so-called boutique firms often have the advantage of being more flexible and able to provide a more personalized approach to their clients. We managed to do it even though 2023 was not the best from a business point of view, and we recorded a decrease in turnover and profit similar to the other 45% of companies in our "Boutique LSP" category. We will see what the year 2024 brings us. However, we leave nothing to chance and try to expand and make our services more efficient.

I have just returned from the Marketing Festival 2024 event in Brno. I gained new knowledge and inspiration both in managing the marketing activities of our localization company ASAP-translation.com, as well as knowledge related to the expansion of eCommerce companies, i.e. our customers, whom we help to expand by providing effective localization in the form of SEO translations and dynamic translation quality management, or localization of PPC campaigns. Top lectures by e.g. Cassie Kozyrkov (Data Scientific), Steen Rasmussen (IIH Nordic), Jono Alderson (Days Of The Year) or André Morys (conversionsKRAFT) and debates with experts from the digital marketing field will once again push us forward. #mktfest