UXtweak®

UXtweak®

Software Development

UX research platform that allows teams to recruit, conduct, analyze, and share – all in one place.

About us

UXtweak is the user research platform helping teams to effortlessly recruit and manage participants, conduct studies, analyze data, and share insights—all in one place. Trusted by top brands, UXtweak has been used to craft over 570K+ questions and collect 1.8 million+ responses, helping research teams uncover valuable insights and craft exceptional user experiences. ✨ Start for free today at UXtweak.com 🔧🐝 Why do customer-centered organizations choose UXtweak? 
 🌍 Recruit globally, reliably Access participants from 130+ countries with 2,000+ targeting attributes for precise recruitment. Rigorous quality checks and free replacements guarantee reliable feedback so you can focus on insights—not logistics. 🔧 Comprehensive tools for every stage Test concepts, prototypes, or finished products; conduct live user interviews; and use proven methods like card sorting and tree testing—moderated or unmoderated. 📊 Actionable analytics Turn raw data into actionable insights with advanced analytics and visualizations. Quickly identify trends, generate reports, and share findings with your team to drive informed decisions. 🤝 Support that gets it Our customer success team made up of experienced UX researchers, is available to help you tackle challenges and maximize your research impact. 🎓 Driven by research and community Founded by researchers, we are committed to advancing UX research and HCI. Explore original studies by our dedicated research team in open-access journals or visit our Research by UXtweak section. We support, educate, and connect the UX community through initiatives like the UX Research Geeks podcast, Women in UX interviews, live events, and educational resources - find out more on our website.

Industry
Software Development
Company size
11-50 employees
Headquarters
Bratislava
Type
Privately Held
Founded
2019
Specialties
UX Research, User Research, Usability Testing, User Testing, Research Recruiting, and UX Testing

Products

Locations

Employees at UXtweak®

Updates

  • UXtweak® reposted this

    View profile for Eduard Kuric, graphic

    Founder & CEO at UXtweak🔧🐝 │ UX + AI Researcher │ Associate Professor │ Building UXR platform I wish I had │ Sharing what I learn

    Could AI give unmoderated UX research more of a human touch? The idea of AI automation adding a "human touch" sounds like a paradox or even a joke. But when we’re talking about unmoderated UX research, which is already rigid and lacks real-time adaptability, it’s a valid question with both promise and pitfalls. Analyzing unmoderated UX research in the past 15 years, I often found myself wishing I could clone myself so that I could ask participants for clarification or keep them on track. While cloning myself remains in sci-fi, AI-powered moderation seems like a potential solution. Can AI improve unmoderated usability testing? Yes, but not without challenges. In my recent article for Smashing Magazine (link in the comments) based on a study by UXtweak® Research (also in comments), I discuss how generative AI has the potential to improve unmoderated usability testing. Yet, AI moderation also introduces challenges that can weaken feedback quality, such as: ♻️ Redundant and repetitive questions – AI might ask for clarification on something that’s already been answered or there’s nothing more to say, frustrating participants. 🤨 Off-topic or nonsensical questions - questions that no human in their right mind would ask in the context of the conversation. ⚖️ Methodologically unsound questions - bias can be introduced if not asking carefully 😡 Participant frustration - the more they interact with the AI, the more a negative bias grows. Furthermore, the backlash to AI oversaturation means there’s a good chance some participants will bear negative sentiment from the outset. Such issues need to be addressed before AI can assist with UX research moderation. What do you think about AI’s future in UX research? A tool for efficiency or a threat to insight quality?

  • UXtweak® reposted this

    View profile for Eduard Kuric, graphic

    Founder & CEO at UXtweak🔧🐝 │ UX + AI Researcher │ Associate Professor │ Building UXR platform I wish I had │ Sharing what I learn

    What did we learn from interviewing 50+ researchers? 🎙️ Some of you may know that at UXtweak® together with Tina Ličková we run the UX Research Geeks podcast. Over 50 episodes, we’ve had the opportunity to talk with some of the best UX researchers and designers from all around the world. And we learned a ton. To celebrate, we hosted a live session where we interviewed Tina about her most impactful takeaways. Here are some of them: (you will have to watch the recording I will drop in the comments to learn more 🙂) From episode #3 w/ Kevin Liang: ➤ Practice active mindful listening during the interview process. From episode #5 w/ Stéphanie Walter: ➤ Win trust by providing context. Help participants understand how the research will be used to improve the product. From episode #10 w/ Sayali Phatak, PhD: ➤ Understand the importance of “aha moments” in research. From episode #13 w/ Sina Schreiber: ➤ Make sure the research results are structured in a way that prevents constant “do we have something for…” questions from your stakeholders. From episode #15 Julian Della Mattia: ➤ Start building research ops infrastructure as soon as possible, ideally right after you join the new team/company. From episode #25 w/ Nikki Anderson, MA: ➤ Proper framing of your own research makes it easier to grasp and less overwhelming. From episode #47 w/ Kate Towsey: ➤ Never underestimate the crucial impact of having the right people around you, who help you with their expertise when it comes to managing the research process and ensuring everything runs smoothly. Which of these resonates most with you? 

  • UXtweak® reposted this

    View profile for Eduard Kuric, graphic

    Founder & CEO at UXtweak🔧🐝 │ UX + AI Researcher │ Associate Professor │ Building UXR platform I wish I had │ Sharing what I learn

    We worry about synthetic "users", but what about real participants using AI to fake their responses? Interesting topic opened by Mariia S. (Tina Ličková thank you for tagging me in the post) What about synthetic users? 🤖 A lot was written on the topic of synthetic users and why it is not a good idea to use them, so I will just keep it short and link some resources in the comments. Synthetic respondents lack emotions, experiences, and motivations. Their answers may seem statistically accurate but do not reflect real human perspectives. Now to the more interesting part How can we detect AI-generated feedback? ✅ Cross-validate responses To verify response consistency, surveys should include cross-validation, where the same question is phrased differently in multiple sections. This helps identify generic or AI-generated answers. ✅ Use video or voice responses It’s much harder (and impractical) to generate convincing fake audio or video responses with AI. Tools like UXtweak® let you record face, audio, and screen even in unmoderated studies. ✅ Ask experience-based questions Open-ended questions that require personal experience, such as  “Describe your last experience with this product in 30 seconds”, make it harder for AI to generate convincing responses since real experiences are more nuanced and varied. ✅ AI detection tools (for now) Some tools can analyze response patterns to flag generic or repetitive answers. Ironically, synthetic participants themselves can assist in detecting AI-generated responses by comparing outputs and recognizing common patterns. How do we adapt? 🔸 Discourage usage by highlighting the consequences Respondents could be asked to disclose whether they used AI in their responses but without control, some will not admit it. Also, you can adapt something Ki Aguero calls the "fear of God" question - used to discourage participants not fitting the criteria from scheduling research sessions (when proper screening is not possible). It simply is a reminder of the consequences of not complying with the rules (the study incentive will not be paid, it will result in a permanent ban from future studies, etc.) and making sure they are aware of them. 🔸 Adjust research methods instead of chasing AI detection Most importantly I recommend changing research methodologies instead of focusing solely on detecting AI. We should adjust data collection methods by: ➤ using video, voice, or even screen recordings ➤ increasing the use of live discussions ➤ conducting more task-based studies ➤ implementing multi-step questions Yes, some of these changes may add effort but AI, as a great assistant, can easily restore lost convenience through automation using transcriptions, summaries, and aggregations, ensuring the entire process remains efficient and seamless. How big of a problem do you think this is or will be? Are there other options for detecting and combating this? I’d love to hear your thoughts.

  • 🎙️ Ep. 53: Turning research into impact with Gloria Osardu Ph.D. In the latest episode of UXR Geeks, we're talking with Gloria, a business strategy executive and a Global Head of UX Research, Brand, and Consumer Insights at Yahoo Gloria discusses the role of UX research in organizations, emphasizing how researchers communicate their impact💡 She shares insights on: ↳ aligning research with business goals ↳ collaborating with stakeholders ↳ and scaling research efforts ➡️ Gloria also touches on the challenges researchers face, from proving their value to navigating company structures, and offers practical advice on making research a key part of decision-making. Watch a short extract from their talk with Tina below, and make sure to tune into the full episode: 🎧 Spotify https://lnkd.in/dr4avVBf 🎧 Apple https://lnkd.in/dETmpkqt

  • UXtweak® reposted this

    View profile for Eduard Kuric, graphic

    Founder & CEO at UXtweak🔧🐝 │ UX + AI Researcher │ Associate Professor │ Building UXR platform I wish I had │ Sharing what I learn

    The format in which you report your UX research findings matters. Probably more than you think. If your research findings are not making an impact, the issue may not be the insights themselves but how they are presented. In my 15 years of research in both business and academia, I have seen high-quality studies fail to drive action simply because they were not delivered in a format that resonated with stakeholders. Obvious, right? Yet, too often, we (researchers) get so immersed in planning, selecting the "perfect" research method, and analyzing data that we forget to get the simple things right. So, before you finalize your next report, ask yourself: - Is this format engaging for my audience? - Am I presenting insights in a way that drives action? How to make your research reports more impactful? ✅ Understand your stakeholders' needs Different teams digest insights in different ways. Some executives want a one-page summary or a quick Slack update.  Others prefer stats, interactive reports, or hands-on debriefing workshops. Spend time learning what works for them, whether through formal interviews or casual conversations over coffee or lunch. ✅ Use engaging formats A static report can be useful, but research is more powerful when it is felt. ➤ User quotes bring authenticity. ➤ Audio clips make reactions more personal. ➤ Video highlights build instant empathy. Seeing hesitation, frustration, or delight in a user’s own voice or facial expressions has a far greater impact than numbers alone. Good reports that speak for themselves can change minds even when you’re not there to defend them. 🔧Tools can make this easier At UXtweak®, we believe that research should not just be conducted but also acted upon. That is why we are continuously working on features to make insights easier to share and implement. From reports that can be shared online and offline, all the way up to a built-in video editor that lets you create highlight reels from your user interview sessions, no external software needed. And we just made the reports even more transparent and demonstrative. We have expanded our recording capabilities so that now you can capture screen, face, and audio recordings across all of our research tools (usability tests, card sorting, surveys, etc.). What reporting formats have helped you engage your stakeholders? Share your thoughts in the comments #UXResearch #ResearchImpact #ResearchPresentation

    • How do you make UX research insights stick with stakeholders?
  • Face, screen, and audio recordings are now in all UXtweak tools 🎥 From now on, every research tool in UXtweak supports all types of recordings. Whether you’re running a card sort, preference test, or survey - you can get rich, qualitative insights from every participant completing your studies on their computer. What this means for your research: ✅ More context – Understand the reasons behind users’ actions. ✅ Richer insights – Get verbal feedback, and capture facial expressions. ✅ Faster analysis – No more guessing. Replay sessions and find answers instantly. Below is an example of how this works with an unmoderated card sort. You can hear the participant thinking aloud and notice when they hesitate or struggle to sort a card 👇 Go ahead and try it for your next study!

  • 🎥 Live Q&A Recording + Key Takeaways: Leanings from interviewing 50+ UX professionals Big thanks to everyone who joined our Live Q&A with Tina yesterday, hope you enjoyed it as much as we did!   In case you’ve missed it, we’ve got the key insights and recording ready for you🐝   8 Biggest learnings from the selected episodes of UXR Geeks:   🔎 Episode #3 w/ Kevin Liang: ↳ Practice active mindful listening during the interview process.   🙌 Episode #5 w/ Stéphanie Walter  ↳ Win trust by providing context, help participants understand how the research will be used to improve the product.   🌱 Episode #25 w/ Nikki Anderson, MA ↳ Proper framing of your own research makes it easier to grasp and makes it less overwhelming   💡 Episode #10 w/ Sayali Phatak, PhD ↳ Understand the importance of “aha moments” in research.   👥 Episode #13 w/ Sina Schreiber ↳ Make sure the research results are structured in a way, which prevents constant “do we have something for…” questions from your stakeholders   🛠️ Episode #15 Julian Della Mattia  ↳ Start building research ops infrastructure as soon as possible, ideally right after you join the new team/company   🙋♀️ Episode #47 w/ Kate Towsey  ↳ Never underestimate the crucial impact of having the right people around you, who help you with their expertise when it comes to managing the research process and assuring all is as smooth as possible   🗣️ Episode #28 w/ Teresa Torres ↳ Researchers should be doing research but everybody should be talking to customers For more learnings, watch our full talk with Tina Ličková. Link to the recording and podcast in comments! #uxresearcher #uxresearch #userresearch

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  • Last chance to RSVP for the Live Q&A w/ Tina Ličková tomorrow 🎟️ In 2022, together with our host Tina Ličková, we launched UX Research Geeks podcast with our very first episode. Now, 52 episodes later, we’re excited to share some of the lessons we’ve learned. Join us tomorrow as Tina shares her top takeaways from talking with over 50 UX thought leaders, unexpected moments, and what’s next for the podcast👇 📆 Date: February 05, 2025 🕔 Time: 6:00 p.m. CET / 12:00 p.m. EST / 9:00 a.m. PS https://lnkd.in/d8cMeJAS

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    RSVP for the Live Q&A: Learnings from Interviewing 50 Researchers ⬇️ 📆 Date: February 05, 2025 🕔 Time: 6:00 p.m. CET / 12:00 p.m. EST / 9:00 a.m. PS Join our live session with Tina Ličková, host of the UXR Geeks Podcast, Innovation and Research Consultant. Tina will share: ↳ biggest takeaways from interviewing 50 thought leaders ↳ what these conversations reveal about the evolving field of UX research ↳ highlights from her podcast journey 👉 Can't make it to the live session? RSVP anyway—we'll send you the recording! But keep in mind, you'll miss the chance to ask Tina your questions.

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  • Key insights from our latest UXR Geeks episode with Satyam K. 💡 In this episode, Satyam, co-founder of UXReactor, breaks down: ↳ why research should sit closer to the CEO ↳ how to share insights in a way that drives business impact ↳ why researchers need to think beyond users and speak the language of business Below are the 3 key insights from our conversation ➡️ To find out more, listen to the full episode on: 🎧 Spotify: https://lnkd.in/gxr2bekH 🎧 Apple: https://lnkd.in/dazps6UY

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