Itoen

This lucky bag stuffed with green tea made us feel like real adults for once

Nothing makes you feel sophisticated like brewing and drinking the perfect cup of tea!

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Japanese tea commercial actress created by AI, has some wondering if it’s the scandal-free future

No chance of your spokesperson causing off-camera scandals if they don’t exist off camera.

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Newest Gundam anime robot model kit is made with green tea leaves, smells like green tea

Bandai offers the chance to make a mecha that looks cool and smells nice.

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Matcha improves sleep quality, social cognition, researchers say, and you don’t need to drink it

Results of year-long clinical trial give us more reasons than ever to drink, or eat, matcha.

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From tea field to teacup: How do you make green tea from freshly picked tea leaves?

We spend a day on the farm learning how much work goes into a single cup of tea.

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Studio Ghibli introduces new character “My Neighbour Rice Ball” as part of ad campaign

The adorable new character appears in a charming story told over several new video clips.

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New drink for REAL MEN packs a COOL PUNCH on a hot summer day

Feeling thirsty? MEN’S CIDER COOL PUNCH (official name, no extra emphasis from our side) will cool you down, and reinforce your extreme manliness.

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