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Sanrio (Page 11)

Sanrio’s Evangelion line-up keeps getting cuter and cuter

Yes, you read that correctly. Sanrio has a line of Evangelion merchandise. Naturally, it’s all adorable.

Called “Eva Micro Macro,” the line was announced late last year, and already includes smartphone cases, with t-shirts to come in April 2014.

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Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death

Japan never fails to amaze when it comes to transforming the quotidian into cute. I mean, this is the country that turns cucumber-stealing, human-throttling swamp monsters into adorable toys for kids. The country’s latest go at cute-ification comes from Hello Kitty producing toy company Sanrio: Kirimi-chan, a walking, talking salmon fillet, who is set to debut next month with a line of kawaii craziness.

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My Melody lucky bag turns out to be slightly unlucky

Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.

Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.

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Happy Birthday, Hello Kitty!

Have you wondered just how old Hello Kitty is? We know her dimensions (five apples tall, with a weight of three apples), but we never really stop to think about how old this adorable little cat is. Surely she’s still in her early 20s, right? How else could someone have the energy to work so many different jobs??

Well, if you thought so, you’re wrong! Hello Kitty was born on this day 39 years ago.

That’s right, the cutest kitty in the world is almost 40!

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My Melody and friends featured at pop-up cafe in Tokyo

Hello Kitty has always taken center stage when it comes to Sanrio characters. But now My Melody is getting her shot at an extremely popular limited-time only pop-up cafe in Tokyo. Even My Melody’s rival, Kuromi is making an appearance at this cute cafe, which features lattes, cakes, and light snacks with the faces of My Melody and friends.

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Trick or Treat! A concise guide to Halloween attractions in Japan

Halloween has become one of the three largest Western-influenced events celebrated in Japan following Christmas and Valentines’ Day. Though the spooky festival’s cultural origins are not the reason why the celebrations are observed, the Japanese do enjoy getting decked in themed costumes, thus making it a major commercial celebration for many.

The widespread popularity of the festival has resulted in confectionary makers rolling out Halloween-themed goodies, restaurants preparing Halloween-inspired menus, fashion outlets retailing Halloween-related costumes and accessories, and of course, entertainment facilities going all out with Halloween events.

We’ve put together a concise guide to some of the Halloween festivities taking place this year, so if you’re planning a trip to Japan during this season, here’s what you can expect!

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It’s alive! Someone made a real-life version of Sanrio’s bizarre fish head mascot

Sanrio has come up with some pretty adorable characters over the years. From Batsu-Maru to their most famous little mascot, Hello Kitty, the kawaii just won’t stop. However, the company’s newest character, Kirimi-chan, is questionably cute and definitely bizarre. She is the lead character for Sanrio’s new line of food mascots, inspiring one netizen to easily create a real-life version.

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Hello Kitty creators bet you’ll eat up their new characters

Have you ever walked by, say, a fried chicken restaurant that had a chicken mascot and been slightly disturbed by the implications of a food-themed character? If you eat the chicken there, aren’t you essentially killing the mascot? And why on earth is he so happy about it?

Japan is full of stuff like this. Pigs selling tonkatsu, chickens shucking poultry, dumplings who dream of being eaten by grandma. And now, Sanrio – famous for giving birth to everybody’s favorite mouthless kitty – is jumping on the food character bandwagon with this odd mascot with an edible head made out of grilled fish.

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  • Feb 20, 2013

The Surprising Truth Revealed! Now We Know Why Hello Kitty Has Been Working So Hard

We’ve brought to you many stories previously about how Hello Kitty isn’t picky at all about her jobs. Collaborating with other popular characters, operating hotels and restaurants, changing herself into various foods (and even going nude!) — you name it, she’s probably done it. Yes, she’s the internationally loved cat of all trades. And you may love her even more once you find out just why she’s been working so hard. Read More

Adorable Evangelion x Hello Kitty Crossover Comes to Crotches Everywhere

Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.

In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo. 

Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.

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Hello Kitty Gets Naked with Giant Anthropomorphic Mushroom on Your Chest

From baked goods to blue hedgehogs, there’s nothing international superstar Hello Kitty won’t do to make a quick buck.

And now, ladies and gentlemen, our beloved “Kitty of All Trades,” the face of untainted feline innocence herself, has gone full-frontal.

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The Cakes at Seoul’s Hello Kitty Cafe Are So Cute, You’ll Feel Bad Mutilating the Face of the World’s Most Beloved Cat

Just about everyone knows Hello Kitty.  The Japanese born cat of Sanrio, with her simple expression and cute little bow, has reached the far corners of the world.  Hello Kitty, known as Kitty-chan in Japan, has made appearances on lunch boxes, debit cards, $5,000 necklaces, electric guitars, and even airplanes.

The expressionless white cat’s overwhelming popularity has spread throughout the world, prompting the creation of the Hello Kitty Cafe franchise in South Korea with locations in Seoul, Incheon, and Sinchon.  One of our reporters, enamored by the cuteness that Japan’s most famous cat exudes, decided to pay a visit to Hello Kitty Cafe’s Seoul location.

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