True Religion is expanding its universe.
The denim brand entered into licensing agreements with NES Group for men’s jewelry and K&M Accessories for women’s jewelry.
Both collections will be available for Holiday 2024 in True Religion stores and online. The collections will also be available at select wholesale doors where the brand is sold. Both jewelry collections will retail for $28-$62
“Women’s and men’s jewelry are key lifestyle categories which are important to True Religion’s expansion strategy,” said Michael Buckley, True Religion CEO. “We know that our customer loves to stand out and look their best. With this jewelry collection, we know they won’t be disappointed.”
True Religion Jewelry styles will include necklaces, bracelets, charms, and earrings for women and chains, charms, and bracelets for men. The collections will feature gold and silver finishes, embossed and enameled logo details, accent stones, and braided fabrications.
Licensing has played a large role in Buckley’s strategy to reposition the brand for a wider audience. True Religion has licensing agreements for belts, footwear, children’s wear, pet accessories and more.
K&M Accessories’ portfolio spans 38 licensed and owned brands including Guess, Vince Camuto and Juicy Couture. “We are thrilled to partner with True Religion, one of the most recognizable brands in the world,” said Todd Marcus, K&M Accessories president. “It’s an honor to bring their vision for a jewelry collection to life.”
NES Group touts successful retail and brand partnerships with Target, Marshalls, Kohl’s and more. “True Religion has such an iconic status in the apparel world, and we are looking forward to helping them expand into jewelry,” said Michelle Cohen, NES Group VP and creative director. “We are thrilled to partner with the True Religion team to continue their growth trajectory in the accessories market.”