A new partnership will help AGI Denim quantify and communicate its environmental performance to clients.
The vertical denim manufacturer has tapped sustainability analytics platform Green Story to measure the environmental impact of its products in a credible and easy-to-understand manner.
Green Story conducts lifecycle assessments (LCAs) on apparel, accessories, and textiles, collecting data at every stage of a product’s development. The platform provides a comprehensive analysis to evaluate the environmental and social impact of each component and supplier. Green Story presents the findings in a visually engaging format that follows global standards and regulations.
With this collaboration, AGI Denim aims to provide Digital Product Passports accessed via QR codes to its clients with footprint assessments and supply chain visualizations. This will allow clients to share transparent sustainability data with their own customers, creating a chain of trust and data.
“AGI Denim is proud to lead the charge towards transparency and sustainability in fashion. Our collaboration with Green Story signifies a powerful stride towards impactful change,” said Hasan Javed, AGI Denim executive director.
The B Corp denim manufacturer has many projects and initiatives in place to minimize its environmental impact while maximizing social and economic benefits. Programs focus on water stewardship, renewable energy, circular design and women empowerment.
Last fall AGI celebrated its 30th anniversary with a collection focused on the cutting-edge innovation and sustainability technologies available to the denim industry, including Circ, Renewcell’s Circulose, Infinna from Infinited Fiber and Hyosung’s Creora Regen.
The Pakistani company, which reported $212 million in FY22-23 sales, has the capacity to produce 55 million yards of denim fabric and 24 million pairs of jeans annually.
Green Story has over 150 customers across 15 countries, including vertical denim manufacturer Soorty and on-demand denim manufacturer Unspun. Through accurate data, it is working to correct the fashion industry’s misinformation problem.
“We are thrilled to collaborate with AGI Denim in pioneering transparency and sustainability in the fashion industry,” said Akhil Sivanandan, Green Story CEO. “Through this partnership, we are empowering AGI Denim and its clients with actionable insights into their environmental impact, enabling informed decisions that drive positive change. Together, we are setting new standards for responsible manufacturing and ethical sourcing, demonstrating our shared commitment to building a more sustainable future.”