Serial collaborator Crocs has returned with a timely new capsule collection to usher in the arrival of spring.
On Tuesday, the brand famous for its distinctive foam clogs announced the debut of its third joint effort with women’s accessory brand Vera Bradley. The capsule, which proceeds two previous women’s and kids’ collabs in 2019 and 2020, features four limited-edition options in colorful, jungle-inspired prints. Naturally, matching Jibbitz charms featuring tropical birds and plants are also available, rounding out the looks and adding to their whimsy.
“Combining Vera Bradley’s bright and cheery patterns with Crocs’ signature comfort has proven to be a winning combination that appeals to fans of both of our brands,” Daren Hull, Vera Bradley’s brand president, said in a statement. Hull added that the line was designed to help customers—many of whom have been cooped up for many months—“walk on the bright side, whether they’re strolling along the beach or just taking a trip to their local mall.”
Featuring Crocs’ signature classic clog and a new silhouette, the Kadee sandal, the capsule will be available in two of Vera Bradley’s latest patterns, feminine Rain Forest Canopy Pink and lush, green Rain Forest Leaves. The styles retail for $29.99-$49.99 each, while three-packs of corresponding Jibbitz charms sell for $9.99 on VeraBradley.com and select Crocs retail locations. The collection will drop on Crocs.com in mid-May, the brand said.
“Encouraging individuality and self-expression are hallmarks of the Crocs brand and Vera Bradley is the perfect partner to embolden our consumers to feel more comfortable in their own shoes,” said Emily Sly, Crocs’ vice president of global marketing. The collection highlights the “iconic DNA that Crocs and Vera Bradley are recognized for,” featuring bold and bright tropics-inspired styles that “add a dash of personality and playfulness to consumers’ spring style,” she added.
Unlike many of its less fortunate contemporaries, Crocs, with its casual, comfortable and ultra-practical styling, has not only survived, but thrived, through the pandemic. The company’s record fourth quarter earnings, released in February, revealed substantial growth in the American market driven by e-commerce.
The brand beloved by millennial hip-hop hitmakers and Boomers alike ended 2020 with revenue growth of more than 12 percent, meeting its pre-Covid forecast. Crocs CEO Andrew Rees said the footwear label expects to see “accelerated revenue growth” throughout this coming year as well as it continues to invest in its digital channel.