Third-party platforms can easily help you set up and track your promotions. This article explains how to connect your promotions from supported third-party partners, currently Shopify, WooCommerce, and the FreshReach program from FMTC, to your Merchant Center account.
Benefits
- Simple integration: Your existing and new discounts (promotions) from supported third-party partners will have a seamless integration with your Merchant Center account to show your promotions on your products.
- Improved Performance: Products with promotion annotations often have an increase in clicks and conversions.
Manage promotions using Shopify
For information on sale price and promotions syncing between Shopify and Merchant Center, review:
- About sale price and promotions (for Shopify users)
- How to sync sale price and promotions from Shopify to Google
- Get ready for big shopping events with sales and promotions
Before connecting your Shopify promotions with your Merchant Center account, you’ll first need to ensure that you have downloaded the Google & YouTube channel on Shopify. This allows your promotions to automatically sync with your Merchant Center account.
For more information on the Shopify integration, visit the Shopify help center.
Manage promotions using WooCommerce
To show your coupons and promotions on Google, you’ll first need to ensure that you have the latest version of the Google for WooCommerce extension downloaded and linked to your Merchant Center account. Currently, versions 1.6.0 and above of the extension are supported.
Your WooCommerce promotions won’t sync with Google automatically after you’ve downloaded and linked the extension. In order for your promotions to sync with Google, follow the steps below in your WordPress dashboard:
Navigate to the "Marketing" tab in the navigation menu on the left.
Click Coupons in the dropdown options.
If you’re editing an existing coupon, select the coupon you wish to edit.
If you’re creating a new coupon, click Add a coupon.
Navigate to the “Channel visibility” section, and select Show coupon on Google from the dropdown menu.
Editing a promotion
If you edit a promotion in your WordPress account, the changes will automatically sync with your Merchant Center account.
Promotion types supported
The following promotion types can be connected with Merchant Center:
- Fixed product discount: A fixed total discount for selected products only. Customers receive a set amount of discount per item.
- Percentage discount: A percentage discount for selected products only.
- Free shipping with a code: Removes shipping cost when coupon is used.
- New promotions or existing live promotions that are updated to have their channel visibility set to "Show on Google".
Promotion types not supported
At this point in time, the following types of promotions and conditions can’t be connected to your Merchant Center account:
- Promotions on Buy on Google
- Existing expired promotions
- Promotions that have email restrictions
- Promotions that are set to exclude sales items
- Free shipping without a code
If you face any issues such as a code error, you can trigger a re-review by clicking on the update button in your WordPress account. You can find this option in the “Coupons” section within the “Marketing” tab.
For more information on the integration, visit the WooCommerce help center.
Manage promotions using FreshReachTM
If you participate in FreshReachTM powered by FMTC, some of your promotions will automatically sync with your Merchant Center account and will be displayed on your products across Google. Once the promotions are synced with Merchant Center, you can make changes or updates to these promotions via your affiliate network or platform.
Google is not using affiliate links in this experience and will not be tracking conversions via the affiliate network or charging for the display of these promotions.
Promotion types supported
The following promotion types will be selected with Merchant Center:
- Fixed product discount with redeem code: A store wide fixed total discount. Customers receive a set amount of discount store wide, per order.
- Percentage discount with redeem code: A store wide percentage discount per order.
Promotion types not supported
At this point in time, the following types of promotions and conditions will not be connected to your Merchant Center account:
- Category specific promotions
- Any free shipping promotions
- Buy X get Y promotions
- Local in-store discounts
- Promotions targeted to specific users,
- Promotions for customers in non-US countries
Opt out of promotions from showing on free product listings and Shopping ads
If you don’t want your FreshReachTM promotions to be shown in free product listings and Shopping ads, you can end those promotions in your Merchant Center account.
To end a promotion, follow these steps:
In your Merchant Center account, select Promotions from the left navigation bar.
Check the box next to the promotion(s) you want to end.
Under the “Actions” column, click the
icon to End promotion.
You can also end specific promotions from the “Edit promotion” page after clicking into the promotion. To end a promotion from this page, scroll to the bottom of the page and select End Promotion. It may take a few hours after you end a promotion before it's removed. After you’ve ended a promotion, it can't be restarted.
For more information on promotions reporting, policies, and FAQs, visit the Promotions help center page.