AI

DeepMind’s new AI generates soundtracks and dialogue for videos

Comment

blue circle, yin yang
Image Credits: Google DeepMind

DeepMind, Google’s AI research lab, says it’s developing AI tech to generate soundtracks for videos.

In a post on its official blog, DeepMind says that it sees the tech, V2A (short for “video-to-audio”), as an essential piece of the AI-generated media puzzle. While plenty of orgs, including DeepMind, have developed video-generating AI models, these models can’t create sound effects to sync with the videos that they generate.

“Video generation models are advancing at an incredible pace, but many current systems can only generate silent output,” DeepMind writes. “V2A technology [could] become a promising approach for bringing generated movies to life.”

DeepMind’s V2A tech takes the description of a soundtrack (e.g. “jellyfish pulsating under water, marine life, ocean”) paired with a video to create music, sound effects and even dialogue that matches the characters and tone of the video, watermarked by DeepMind’s deepfakes-combating SynthID technology. The AI model powering V2A, a diffusion model, was trained on a combination of sounds and dialogue transcripts as well as video clips, DeepMind says.

“By training on video, audio and the additional annotations, our technology learns to associate specific audio events with various visual scenes, while responding to the information provided in the annotations or transcripts,” according to DeepMind.

Mum’s the word on whether any of the training data was copyrighted — and whether the data’s creators were informed of DeepMind’s work. We’ve reached out to DeepMind for clarification and will update this post if we hear back.

AI-powered sound-generating tools aren’t novel. Startup Stability AI released one just last week, and ElevenLabs launched one in May. Nor are models to create video sound effects. A Microsoft project can generate talking and singing videos from a still image, and platforms like Pika and GenreX have trained models to take a video and make a best guess at what music or effects are appropriate in a given scene.

But DeepMind claims that its V2A tech is unique in that it can understand the raw pixels from a video and sync generated sounds with the video automatically, optionally sans description.

V2A isn’t perfect, and DeepMind acknowledges this. Because the underlying model wasn’t trained on a lot of videos with artifacts or distortions, it doesn’t create particularly high-quality audio for these. And in general, the generated audio isn’t super convincing; my colleague Natasha Lomas described it as “a smorgasbord of stereotypical sounds,” and I can’t say I disagree.

For those reasons, and to prevent misuse, DeepMind says it won’t release the tech to the public anytime soon, if ever.

“To make sure our V2A technology can have a positive impact on the creative community, we’re gathering diverse perspectives and insights from leading creators and filmmakers, and using this valuable feedback to inform our ongoing research and development,” DeepMind writes. “Before we consider opening access to it to the wider public, our V2A technology will undergo rigorous safety assessments and testing.”

DeepMind pitches its V2A technology as an especially useful tool for archivists and folks working with historical footage. But generative AI along these lines also threatens to upend the film and TV industry. It’ll take some seriously strong labor protections to ensure that generative media tools don’t eliminate jobs — or, as the case may be, entire professions.

More TechCrunch

Simply submitting the request for a takedown doesn’t necessarily mean the content will be removed, however.

YouTube now lets you request removal of AI-generated content that simulates your face or voice

The news highlights that the fallout from the Evolve data breach on third-party companies — and their customers and users —  is still unclear.

Fintech company Wise says some customers affected by Evolve Bank data breach

The Supreme Court on Monday vacated two judicial decisions concerning Republican-backed laws from Florida and Texas aimed at limiting social media companies’ ability to moderate content on their platforms. The…

Supreme Court sends Texas and Florida social media regulation laws back to lower courts

Afloat, a gift delivery app that lets you shop from local stores and have gifts delivered to a loved one on the same day, is now available across the U.S. The…

Gifting on-demand startup Afloat goes nationwide

Exciting news for tech enthusiasts and innovators! TechCrunch Disrupt 2024 is just around the corner, and we have an incredible opportunity for you to elevate your brand’s visibility. How? By…

Drive brand impact with a Side Event at TechCrunch Disrupt

After Meta started tagging photos with a “Made with AI” label in May, photographers complained that the social networking company had been applying labels to real photos where they had…

Meta changes its label from ‘Made with AI’ to ‘AI info’ to indicate use of AI in photos

Investment app Robinhood is adding more AI features for investors with its acquisition of AI-powered research platform Pluto Capital, Inc. Announced on Monday, the company says that Pluto will allow…

Robinhood snaps up Pluto to add AI tools to its investing app

Vaire Computing, based in London and Seattle, is betting that chips that can do reversible computing are going to be the way forward for the world.

Vaire Computing raises $4.5M for ‘reversible computing’ moonshot which could drastically reduce energy needs

The EC has found that Meta’s “pay or consent” offer to Facebook and Instagram users in Europe does not comply with the bloc’s DMA.

Meta’s ‘pay or consent’ model fails EU competition rules, Commission finds

The round was led by KKR and Teachers’ Ventures Growth, an investment arm of Ontario Teachers’ Pension Plan.

Japan’s SmartHR raises $140M Series E as strong demand for HR tech boosts its ARR to $100M

RoboGrocery combines computer vision with a soft robotic gripper to bag a wide range of different items.

MIT’s soft robotic system is designed to pack groceries

This is by no means a complete list, just a few of the most obvious tricks that AI can supercharge.

AI-powered scams and what you can do about them

Identity.vc writes checks that range from €250,000 to €1.5 million into companies from the pre-seed to Series A stages.

Identity.vc is bringing capital and community to Europe’s LGBTQ+ venture ecosystem

Featured Article

Robot cats, dogs and birds are being deployed amid an ‘epidemic of loneliness’

In the early 1990s, a researcher at Japan’s National Institute of Advanced Industrial Science and Technology began work on what would become Paro. More than 30 years after its development, the doe-eyed seal pup remains the best-known example of a therapeutic robot for older adults. In 2011, the robot reached…

1 day ago
Robot cats, dogs and birds are being deployed amid an ‘epidemic of loneliness’

Apple’s AI plans go beyond the previously announced Apple Intelligence launches on the iPhone, iPad and Mac. According to Bloomberg’s Mark Gurman, the company is also working to bring these…

Apple reportedly working to bring AI to the Vision Pro

One of the earlier SaaS adherents to generative AI has been ServiceNow, which has been able to take advantage of the data in its own platform to help build more…

ServiceNow’s generative AI solutions are taking advantage of the data on its own platform

India’s top AI startups include those building LLMs and setting up the stage for AGI as well as bringing AI to cooking and serving farmers.

Here are India’s biggest AI startups based on how much money they’ve raised

We live in a very different world since the Russian invasion of Ukraine in 2022 and Hamas’s October 7 attack on Israel. With global military expenditure reaching $2.4 trillion last…

Defense tech and ‘resilience’ get global funding sources: Here are some top funders

Two separate studies investigated how well Google’s Gemini models and others make sense out of an enormous amount of data.

Gemini’s data-analyzing abilities aren’t as good as Google claims

Featured Article

The biggest data breaches in 2024: 1 billion stolen records and rising

Some of the largest, most damaging breaches of 2024 already account for over a billion stolen records.

2 days ago
The biggest data breaches in 2024: 1 billion stolen records and rising

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Apple finally added…

Apple finally supports RCS in iOS 18 update

Featured Article

SAP, and Oracle, and IBM, oh my! ‘Cloud and AI’ drive legacy software firms to record valuations

There’s something of a trend around legacy software firms and their soaring valuations: Companies founded in dinosaur times are on a tear, evidenced this week with SAP‘s shares topping $200 for the first time. Founded in 1972, SAP’s valuation currently sits at an all-time high of $234 billion. The Germany-based…

2 days ago
SAP, and Oracle, and IBM, oh my! ‘Cloud and AI’ drive legacy software firms to record valuations

Sarah Bitamazire is the chief policy officer at the boutique advisory firm Lumiera.

Women in AI: Sarah Bitamazire helps companies implement responsible AI

Crypto platforms will need to report transactions to the Internal Revenue Service, starting in 2026. However, decentralized platforms that don’t hold assets themselves will be exempt. Those are the main…

IRS finalizes new regulations for crypto tax reporting

As part of a legal settlement, the Detroit Police Department has agreed to new guardrails limiting how it can use facial recognition technology. These new policies prohibit the police from…

Detroit Police Department agrees to new rules around facial recognition tech

Plaid’s expansion into being a multi-product company has led to real traction beyond traditional fintech customers.

Plaid, once aimed at mostly fintechs, is growing its enterprise business and now has over 1,000 customers signed on

He says that the problem is that generative AI is not human or even human-like, and it’s flawed to try and assign human capabilities to it.

MIT robotics pioneer Rodney Brooks thinks people are vastly overestimating generative AI

Matrix is rebranding its India and China affiliates, becoming the latest venture firm to distance its international franchises. The U.S.-headquartered venture capital firm will retain its name, while Matrix Partners…

Matrix venture firm distances from India and China affiliates

Adept, a startup developing AI-powered “agents” to complete various software-based tasks, has agreed to license its tech to Amazon, and the startup’s co-founders and portions of its team have joined…

Amazon hires founders away from AI startup Adept

There are plenty of resources to learn English, but not so many for near-native speakers who still want to improve their fluency. That description applies to Stan Beliaev and Yurii…

YC alum Fluently’s AI-powered English coach attracts $2M seed round
  翻译: