digital marketing
5 methods for leveraging digital advertising during a downturn
For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find…
Maverick leverages deepfakes for real e-commerce connection
E-commerce customers record a 30-second video once and Maverick’s technology uses the voice samples to generate thousands of videos that are personalized to each customer.
Report: Apple explored ads in Apple Maps as it weighs broader ads push
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple…
To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Okendo wants to turn your shoppers into buyers through better customer reviews
Okendo analyzes customer review data to drive more sales and customer trust.
5 ways to seize the opportunities created by recent chaos in ad tech
As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.
Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change…
UK finally opens antitrust probe of Google’s role in the adtech stack
The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech…
To boost early-stage growth, adopt a jobs-to-be-done approach to marketing
Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
Featured Article
Use data from Q5 to boost mobile app growth for the entire year
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the…
Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual…
Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the…
Scammers snatch up expired domains, vexing Google
Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.
UK expands Online Safety Bill to cover scam ads and eyes wider reforms
The UK government has again announced an extension to the scope of the draft Online Safety Bill — this time bringing scam ads into scope following pressure from campaigners. In…
LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business…
Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.
Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers
Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.
Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.
Google’s adtech targeted by publisher antitrust complaint in EU
Google’s dominance of the online ad market has been targeted by another antitrust complaint filed in the European Union by a coalition of publishers. This time it’s the European Publishers…
Many startups are hyper-focused early on with their ads’ click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to…
Dyspatch helps companies create emails you’ll actually want to open
The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.
SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name
Prior to starting Pixis, the co-founders spoke to potential marketing customers about how to scale SaaS companies quickly in a “cookie less” world.
New privacy bill would put major limits on targeted advertising
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to…
After talking to marketing leaders for a year, here’s my advice for CEOs
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on…
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s…
Kalendar AI wants its sales bots to win your next customers
Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier…
