EC Marketing Tech

The pitch deck video analytics firm Qortex used to raise its $10M seed round has a lot missing, but it does get some things right.

The role of HR in enterprises is becoming more strategic. This means that selling effectively requires a less-aggressive approach.

Let’s do a quick summary of results from Arm, Klaviyo, and Instacart, and ask how they perform once we allow for IPO-related costs.

Show journalists and their readers that sustainability is no longer a side issue or just a worthy cause. It’s our duty to help Mother Earth.

Defending — or nearly defending — a 2021-era valuation in a 2023 IPO is impressive, given how much the value of tech companies has changed in the past year and…

As the IPO market slowly comes back to life, it’s becoming easier to understand just how far off the mark some startup valuations were back in 2021.

Klaviyo could be the torch bearer tech startups have been waiting for. Let’s dig into its IPO filing this morning to figure out how it’s grown.

Early-stage companies need to paint a compelling picture for another round of funding. That’s where startups often fall down. Here’s how to fix that.

Perhaps the real deciding line between Big Tech and the rest of the technology industry is the point at which advertising incomes become a material part of their revenues.

As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route customers and much more.

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on…

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of…

When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.

With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has…

Prioritizing individual profiles is far from the most effective way to understand and address customers’ intentions, needs and struggles. Brands don’t need to know who; they need to know what…

Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing…

Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:

To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse…

In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites.

Bottom line: VR usage needs more scale before ad revenue makes a dent.

The only thing holding you back is your attitude toward leveraging data to sell to your core customers.

Forward-thinking entrepreneurs and growth marketers simply must make time to study their competition, learn best practices and apply them to their own business growth.

Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth…

In the new creator economy, the selectiveness of creators means stiff competition for a brand’s ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller…

There’s a new seat at the table in the great bargaining session between advertisers and technology giants. It’s occupied — for the first time — by the user.

“The chasm,” a difficult transitional period from visionary early adopters to mainstream customers has been one of the canonical foundational concepts to product-market fit for the past three decades.

CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life.

With a rising adjusted EBITDA result and improving adjusted EBITDA margins, Zeta has a profit story to tell investors along with possibly accelerating revenue growth.