Elon Musk Buys Twitter

From the initial tweet, to the final acquisition, and beyond, TechCrunch covers the takeover of Twitter, and its rebranding to X, in our Elon Musk Buys Twitter series.

X CEO Linda Yaccarino claims that the company formerly known as Twitter is almost breaking even. “I’ve been at the company eight weeks,” Yaccarino said in her first broadcast interview…

CEO claims X, formerly Twitter, is close to ‘break even’

X says it has “delivered a decade’s worth of innovation focused on creating an engaging and healthy environment” since Elon Musk’s acquisition. Sure! Everyone knows that when you think about…

Want to pay less for your X ads? Just place them next to spam

In another sign of shifting forces in the social media universe, the U.K.’s national public service broadcaster, the BBC, is dipping a toe into the fediverse by setting up its…

BBC is testing being on Mastodon, says fediverse better fit for public purposes than Twitter or Threads

Update August 1, 2023, 10:50 PM IST: Late Monday, X (formerly Twitter) posted that it is suing The Center for Countering Digital Hate (CCDH) for allegedly asserting “false and misleading…

Elon Musk’s lawyers accuse nonprofit of colluding with Twitter rivals

Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter’s branding to X, Facebook’s rebrand to Meta doesn’t seem all…

Elon Musk and Mark Zuckerberg should cage fight over whose rebrand is worse

Twitter was even messier than usual this weekend. On Saturday, owner Elon Musk tweeted that Twitter would combat “extreme levels of data scraping,” by limiting accounts that don’t subscribe to…

Twitter competitors soar after yet another bad Musk move

Now that Twitter’s API access is locked behind a tall paywall, long-beloved third-party apps are shutting down. The latest to bite the dust is Block Party, an anti-harassment tool that…

Block Party’s anti-harassment tool for Twitter is going on hiatus

The rumors are true: Elon Musk has chosen NBCU leader Linda Yaccarino as the next CEO of Twitter. Musk confirmed Yaccarino’s new role in a tweet this morning, a day…

Elon Musk appoints new Twitter CEO, NBCU’s Linda Yaccarino

Linda Yaccarino, the woman hotly tipped as the next CEO of Twitter, has not made any statements confirming or denying the rumors. But she is definitely open to work: today,…

Linda Yaccarino leaves NBCUniversal, adding fuel to the Twitter CEO fire

Not every new blue check on Twitter is a fan of Elon Musk. As Twitter’s iconic blue check shifts from a badge of legitimacy to a signal that you pay…

Sex workers explain why blue check stigma and #BlockTheBlue aren’t so straightforward

Jumpscare alert: There is currently a bug on Twitter wherein legacy blue check holders can update their bio and briefly get their badge of (dis)honor back. It doesn’t seem to…

Blue checks reappear on Twitter if you update your bio, lmao

Elon Musk tweeted a photo on Monday night that shows him logged into his Twitter account, advertising to content creators how they can activate monetization features on Twitter. Unfortunately for…

Elon Musk may have accidentally leaked his burner account

After weeks of truly stupid antics, Twitter has removed “government-funded media” labels on all accounts, from NPR to the Chinese state-affiliated Xinhua News. Twitter even appears to have deleted its…

Twitter removes ‘government-funded’ news labels after NPR and other flubs

Twitter updated its content moderation guidelines regarding hateful content, removing a policy that prohibited the targeted deadnaming or misgendering of transgender people. Enacted in 2018, the policy explicitly stated that…

Twitter quietly removes policy against misgendering trans people

NPR will no longer update its 52 Twitter accounts, including the primary @NPR handle, which has nearly 9 million followers. These accounts include NPR’s topic-specific feeds like NPR Politics, as…

NPR leaves Twitter due to misleading ‘government-funded media’ label

Twitter, Inc. is now called X Corp., according to a court filing in California. Since Twitter is no longer a public company, it does not have to report updates like…

Twitter, Inc. is now X Corp.

PSA: Do not post your deepest darkest secrets on your Twitter Circle. Numerous Twitter users are reporting a bug in which Circle tweets — which are supposed to reach a…

Twitter Circle tweets are not that private anymore

So much for “free speech absolutism.” Twitter is censoring Substack links by making the posts impossible to reply to, like or retweet. While quote-tweeting works, simply pressing the retweet button…

Twitter won’t let you retweet, like or reply to Substack links

Twitter has introduced a new check mark label that makes it impossible to separate between legacy and paid verified accounts.

Twitter’s new label makes it hard to differentiate between legacy and paid verified accounts
Social

Twitter is dying

5:20 am PDT • March 28, 2023

It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled…

Twitter is dying

This article has been updated to reflect the growing number of laid off employees, which now includes Haraldur Thorleifsson and Leah Culver.  Twitter has laid off more than 200 employees,…

More layoffs at Twitter, and loyalist Esther Crawford isn’t spared

European data protection regulators are “engaging” with Twitter following a series of complaints from users that it’s ignoring requests to delete their direct messages, TechCrunch has learned. Concerns over the…

Musk’s Twitter is facing tricky questions over data deletion

As more Twitter features break and glitch, users are becoming increasingly concerned about the platform’s stability. We’re about three months into Elon Musk’s ownership of Twitter, and a number of…

Twitter Circle glitches have users worried about privacy

Featured Article

Deconstructing ‘The Twitter Files’

The bombast with which the so-called Twitter Files have been released is incongruous with the mundanity of their content. Even so, as the circus folds up the big top and the barkers return to their Substacks, it is worth a thorough retrospective to put these breathlessly delivered, revelation-flavored products in…

12:49 pm PST • January 13, 2023
Deconstructing ‘The Twitter Files’

Despite already cutting thousands of employees, the layoffs at Twitter continue. According to posts on Twitter and LinkedIn from a former public policy employee, Twitter cut half of its public…

Twitter lays off employees in public policy, engineering

Tesla shares fell 8.12% Tuesday after Wall Street downgraded price targets on the electric vehicle maker’s stock. Analysts fear that CEO Elon Musk is distracted by his hostile takeover and micromanagement…

Tesla stock plunges as investors fear Twitter dramas, loss of China sales

For a social media platform that staked its claim on championing free speech, it’s been a remarkably swift turn of events.

Censorship, lockdowns, arbitrary bans — Twitter is turning into the China of social media

The stories behind Dropbox, Slack and now Twitter moderation showcase the massive complexity of building and running digital services.

On Dropbox, Slack pings and Twitter moderation

Tesla CEO Elon Musk sold more than 20 million shares of the company stock between Monday and Wednesday. The sale is worth about $3.5 billion, according to a regulatory filing.…

Musk sells $3.5B worth of Tesla stock as investors voice concern over Twitter involvement

Twitter will remove all legacy blue checkmarks “in a few months,” according to a tweet from CEO Elon Musk. “The way in which they were given out was corrupt and…

Elon says Twitter will remove all legacy verifications ‘in a few months’
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