YouTube Shorts

YouTube is adding several new features for Premium users, including smart downloads and support for picture-in-picture mode for Shorts, as well as a wider rollout of its “Jump Ahead” feature…

As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you…

YouTube is launching “members only” Shorts, allowing creators to share short-form videos exclusively to their paying viewers.

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its…

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube…

YouTube is launching two new initiatives to make it easier for users to watch the latest news stories and to help news organizations create Shorts. The first initiative involves the…

YouTube today announced a new feature coming to its short-form video platform Shorts that will allow users to leverage AI tools to create videos. The feature, called Dream Screen, will…

Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels. This number is up…

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding…

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview…

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its…

YouTube will begin sharing ad revenue with Shorts creators on February 1, the company revealed on Monday. To prepare for the upcoming change, YouTube is starting to roll out new…

YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as they…

YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated…

YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all…

YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username…

YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover…

No short-form video platform has quite figured out how to share ad revenue yet, making it difficult for creators on apps like TikTok to make a living from their content…

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads…

If one short video app has a feature, everyone else has to have it. That’s the rule. The latest episode in this trend is brought to us by YouTube, which…

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate…

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video…

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company…

In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by…

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the…

YouTube is expanding on its latest feature that made any public YouTube video potential fodder for its TikTok competitor, YouTube Shorts. Today, the company is announcing the launch of “Green…

You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer…

Alphabet, the parent company to Google, announced its first-quarter earnings this evening, and for the creator industry, that means a slew of news and updates about YouTube. YouTube is known…