Kadence International

Meet Janine Michalek, our incredible Insights Director, at TMRE: The Market Research Event in Orlando, December 3–5, 2024. Janine will share her expertise and insights, connect with fellow industry leaders, and explore the future of market research. Let's connect at #TMRE2024 and discuss how we can shape the future of insights together! #MarketResearch #Innovation #Insights

Imagine this: You're sitting in a small, family-owned café in Singapore, sipping on your favorite brew, when suddenly the lights flicker. The friendly barista sighs, "Power cuts again," she says. But instead of panic, the café team jumps into action—lanterns appear, a generator hums to life, and within minutes, customers return to their conversations as though nothing happened. Now imagine a massive global brand in the same situation—do they react with the same precision and care? The stakes are higher when crises strike on a larger scale, but the principle remains the same. The most successful brands aren't those that avoid crises; they're the ones that adapt, react, and turn disruption into opportunity. What happens when a crisis unfolds on different continents? How do cultural nuances, consumer expectations, and regulatory frameworks shape responses? Global brands must be agile in managing crises and understanding the unique expectations of their regional markets. Brands that master this art become trusted in every corner of the globe. So, how does your brand measure up when faced with a challenge? Are you ready to dive into the strategies that could turn your next crisis into a win? Learn more. LINK IN COMMENTS #CrisisManagement #CustomerExperience #Brands

Imagine you’re on the brink of launching a new product. The idea is bold and innovative and could change the market. But how can you be sure it will resonate with consumers? Many brands have walked this path, discovering their vision didn’t match market reality. This is where concept testing steps in—a crucial checkpoint that helps avoid costly mistakes by validating ideas before they hit the shelves. Consider the story of Yamaha, which faced a decision between two control mechanisms for their new electric keyboard. Would musicians prefer a knob or a sliding fader? Instead of relying on internal assumptions, Yamaha turned to the users themselves. After gathering feedback through focus groups, they discovered that musicians overwhelmingly favored the sliding fader for its precision during live performances. By listening to their audience, Yamaha crafted a product that hit all the right notes. The truth is, great ideas are just the beginning. To ensure success, brands must iterate, test, and refine their concepts based on consumer feedback. From uncovering the right product features to crafting messages that truly resonate, concept testing transforms bold ideas into market-ready products. Ready to ensure your next launch is a success? Read the full blog to ensure your next innovation hits the mark. - link in comments! #ProductDevelopment #ConceptTesting #MarketResearch

How are online pharmacies revolutionizing healthcare access in Indonesia? In this insightful video interview, Randy Fajrian from our Indonesia office talks to Retail Asia and discusses how online pharmacies are tackling the country's healthcare access challenges, bridging the gap between rural and urban populations, and driving innovation in the healthcare sector. Watch now to learn how digital solutions are shaping the future of healthcare in Indonesia. https://lnkd.in/g_cqHtvW #Healthcare #OnlinePharmacies #Indonesia

With over 17,000 islands and a population spread across diverse geographies, Indonesia presents a fascinating retail landscape, widening the urban-rural divide. Urban consumers embrace the convenience of malls and e-commerce, while rural shoppers remain loyal to traditional markets and neighborhood stores. To succeed, brands need a hybrid strategy—leveraging technology for urban markets while fostering trust and community ties in rural areas. From digital transformation to local engagement, there’s a wealth of opportunity for brands that can bridge this gap. Curious how to navigate Indonesia’s diverse retail dynamics? Read our full blog — Link in comments. #MarketResearch #Indonesia #RetailStrategy

Rupert Sinclair and Leslee Frost from our UK office are at Agromek in Denmark, one of Europe’s premier agriculture trade shows. They are exploring the latest trends, technologies, and innovations shaping the future of agriculture while connecting with industry leaders to bring valuable insights back to our clients. #Agromek2024 #Agriculture #MarketResearch #AgTech

Precision is key to driving growth. Market segmentation allows you to focus on the right customers, optimize resources, and enhance customer satisfaction. Our latest blog dives into: ✔️ Best practices for effective B2B segmentation ✔️ Actionable insights to prioritize high-potential accounts ✔️ Real-life examples from top brands Discover how strategic segmentation can take your marketing and sales strategies to the next level. Link in comments! #B2B #BusinessStrategy #Insights

Ever wondered how millennials turned digital dependency into thriving ecosystems? Dive into our latest trend report to uncover how this generation has reshaped brand engagement to meet their evolved needs. Explore the eight codes modern millennials live by, including 'Always Online, Always Ahead.' As digital natives, millennials expect seamless integration of online and offline experiences. Brands must innovate continuously—from super apps to personalized digital services—to keep pace with millennials, who are always connected. Curious about the other seven codes? Download the report to discover how to engage this key demographic effectively: https://lnkd.in/gu39f8NS #Millennials #MarketResearch #ConsumerInsights

Nearly half of Southeast Asia’s youth, including both Gen Z and Millennials, have confidence in their governments to act in the public’s best interest, with 49% expressing a fair level of trust. According to a recent study by Vero Advocacy and Kadence International, this sentiment reflects the desire for transparency and action on key youth policy issues. The report includes insights from Southeast Asian youth aged 18 to 43, focusing on healthcare, housing, environmental priorities, education, and job creation across various countries. Our report explores how trust in government impacts policymaking in each country, providing a comprehensive view of regional governance. Curious about trust in government across Southeast Asia? Access the report now! Link in comments! #Government #SoutheastAsia #MarketResearch

Our study in collaboration with Vero Advocacy on Youth Attitudes toward Governance in Southeast Asia covering six countries in the region is now available here: https://lnkd.in/gerbktr8 Via adobo magazine #southeastasia #genz #millennials