Reached 1.3M Users & Generated Over 46k Engagements

The Client

Vivense is a furniture eCommerce brand we already work with for Organic Social.

Client Goals:

• Create an Influencer Marketing campaign to generate brand awareness and increase engagement on their Instagram account.

• We also wanted to create a bank of assets because everything we had was product imagery from the client that does not perform well on social.

What We Did

We created a trial campaign to see which kind of influencers worked best for them (we included from nano to macro-influencers).

We sourced a bespoke list of influencers within the house decor and interior design niche, with an engagement rate above 3%.

We asked them to create feed posts (static & Reels) and stories to generate awareness, as well as to create a bank of assets.

Results:

• Reached more than 1.3M users.

• Generated over 46k engagements.

• Achieved an overall 4.09% engagement rate.

• The influencers over-delivered content.

• Lowered the cost per engagement to £0.12 p/e.