12 November 1930: Dawn of India’s Quest for Self-Governance
A Look Back at the First Round Table Conference The year was 1930, and India was simmering with the fervour of revolution. The Indian independence movement, sparked by a longing for autonomy and self-determination, had reached a fever pitch. The British Empire, facing mounting pressure from within and beyond India’s borders, was compelled to re-evaluate…
The Metaverse Revolution: Reshaping Learning And Human Connection In The Workplace
Imagine living in a time when one can sit beside a beach and attend important meetings on the go—not through FaceTime but actually through being there virtually. Or perhaps one has to teleport from an office in New York to California instantly. What can be done then? Maybe you have a meeting but are too…
Tez By Amazon India: A Quick Commerce Game Changer
The American multinational e-commerce giant Amazon is planning something that will trouble Blinkit, Zepto, and other quick commerce players. According to reports, the company is preparing to launch a quick commerce service, code-named Tez. Amazon is already working on this venture and might launch it in early 2025, Reuters reported. Blinkit, Zepto, and Swiggy Instamart…
The Art of Balance: India’s Bold Foreign Policy Revolution
In 1948, India’s first Prime Minister, Jawaharlal Nehru, said in the United Nations General Assembly, “May I say, as a representative from Asia, that we honour Europe for its culture and for the great advance in human civilisation which it represents? May I say that we are equally interested in the solution of European problems,…
Building Brands That Last: Power of Long-Term Marketing
When we think about successful marketing campaigns, we often picture viral sensations or instantly recognisable brands. However, the most successful marketing campaigns in the world didn’t catch fire overnight. Rather, it took years, even decades, to reap the benefits of such campaigns. Listening to the best marketing geniuses in the world, marketing is not about…
It All Started With A Crystal
In 1954, scientists at Bell Laboratories developed the first practical silicon solar cell in New Jersey, United States, while exploring ways to use silicon to harness solar energy. This gave the USA a headstart in the renewable energy race. In 2010, Central Michigan led the world in solar polysilicon production. However, it was not long…
Empathy-Driven CX: India’s Competitive Advantage
Empathy has emerged as a vital element of customer experience (CX) in the fiercely competitive business landscape, particularly in India, where rapid digital transformation has significantly shifted consumer expectations. According to a PwC report, 82% of Indian consumers desire more human interaction from companies, underscoring empathy’s crucial role in enhancing customer satisfaction. The Role of…
Modernising Customer Experience in Banking
As of 2024, more than 84% of customers use online banking, and 72% use it to reach their primary bank. With these growing numbers in online banking, creating a modern customer banking experience has become a necessity rather than a luxury. The modern customer expects personalised, seamless, and efficient services that align with the convenience…
Bridging Industries: Transforming the World With Cross-Sector Collaborations
In 2019, a Swedish furniture company, Ikea, and an international organisation focused on child welfare, UNICEF, joined forces in a monumental collaboration. The question naturally arises: what could a company known for making furniture and an organisation for children’s welfare possibly have in common? Their collaboration, on a scale never seen before, led to an…
AI Hiring, A More Human Way To Hire
Hiring is one of the most important things for companies. Some take it seriously; others don’t. However, a good or a bad hire can significantly affect your company’s performance. As mentioned in a report by the US Department of Labor, a bad hire can cost a company around 30% of his/her annual salary. That being…