Ratings: Daytime Emmys Audience Grows 39% to Mark 4-Year High
The 51st annual Daytime Emmy Awards on Friday night averaged 2.82 million total viewers on CBS, marking the event’s largest overnight audience in four years — since the early-pandemic, virtual “ceremony” held in June 2020 (which drew 3.3 million lookie-loos).
The audience for this year’s kudoscast was up +39% from last year (where it didn’t air until December, due to the Hollywood strikes) and up +1% from June 2022.
Over on Paramount+, live streaming of the Daytime Emmys reportedly was up some 87% to mark the event’s largest live streaming audience to date.
During Friday night’s tight, two-hour telecast, ABC”s General Hospital grabbed gold four times, including its fourth straight Outstanding Daytime Drama win.
Daytime Emmys host CBS’ The Young and the Restless followed with a pair of wins, including for lead actress Michelle Stafford, while CBS’ The Bold and the Beautiful and Peacock’s Days of Our Lives each picked up a singular statuette.
Among the daytime talkers, The Kelly Clarkson Show took best show honors, while Live!‘s Kelly Ripa and Mark Consuelos won for hosting.
And quite notably, Dick “Spry for a 98-Year-Old Guy” Van Dyke became the oldest Daytime Emmy winner, for his guest-starring performance as Days of Our Lives‘ Timothy Robiocheaux. (Watch his acceptance speech above.)
The rest of this year’s Daytime Emmys awards will be handed out tonight at 9/8c at the Daytime Creative Arts & Lifestyle Emmy Awards (streaming on The Emmys apps and at watch.TheEmmys.tv).
I’ve watched Days since 1967 because of all the soaps it is by far the best! I also watch Y&R and B&B and have watched General Hospital in the past. Letting Ari Zucker go is a huge mistake in my opinion but it won’t make me stop watching, yet.. Days was totally robbed at the Emmys!!!
Sadly, the BEST soap has long been cancelled: ONE LIFE TO LIVE
Everyone has their favorites. Mine was Santa Barbara and I believe every show has had their shining time. It’s just that the networks are not supporting them and creative changes. Its the same ole same ole over and over.
Thank goodness for all of us retired Baby boomers who really enjoy our daytime television!