宝尊

What sparks fly when American casualwear collides with imperial heritage? This Lunar New Year, Gap China and the Palace Museum unveiled a limited-edition collection blending traditional Chinese motifs from imperial artifacts with iconic American designs. Featuring logo hoodies, cardigans, and denim sets for adults and kids, the collaboration channels cultural heritage into modern style to celebrate prosperity. Explore the campaign → https://lnkd.in/giM4AGh2 #BrandCollaboration #CulturalMarketing #RetailInnovation #GAP #BAOZUN

What happens when a luxury brand takes its grand launch event on Douyin?   More and more luxury brands have begun to take Douyin(China’s TikTok) as the main platform for the debut of new products, seeking new increments by laying out Douyin e-commerce. On the Chinese New Year's Eve, a live-stream new product show held by Max Mara attracted widespread attention.   It not only had a luxurious lineup, inviting celebrities like Liu Tao, former fashion editor Xiao Xue, Douyin fashion vertical influencer Meng Ying, and fashion blogger Fil Xiaobai to join, but also achieved outstanding sales records.   According to official data, on the day of this new product show, Max Mara's payment GMV exceeded 10 million yuan, refreshing the highest single-day record for luxury goods.   What exactly did this live stream do right? What factors jointly contributed to this success? Tap the link to discover more details about this event：  https://lnkd.in/gS9cDTks   #LuxuryRetail #LivestreamCommerce #MaxMara #Douyin #Baozun

Happy Chinese New Year！

Bloomberg Businessweek revealed the 2024 Bloomberg 50 list last week, dedicated to the innovators, entrepreneurs, and leaders who changed the global business landscape over the year. It's the first time Bloomberg's prestigious #theBloomberg50 List launched in China and Vincent Qiu, the founder, chairman and CEO of Baozun Inc. was on the list for his great accomplishments in the history of China's e-commerce service industry over the past 20 years.   In 2017, Bloomberg unveiled a unranked list, the Bloomberg 50, represented the most influential thought leaders in business, finance, politics, entertainment, and science and technology whose accomplishments were particularly noteworthy. From finance to fashion, media to manufacturing, banking to biotech, politics to philanthropy, entertainment to energy, and almost everything in between, the Bloomberg 50 highlighted those who changed the game in global business in the past year. #Baozun #Bloombergbusinessweek #theBloomberg50 #Ecommerce #Digitalcommerce

How does Baozun serve as an important bridge to connect brands and 腾讯 Tencent Smart Retail in a "haute couture" way?   Read more about Baozun’s performance and plan in private domain with Tencent Smart Retail: https://lnkd.in/ggjSZq9P https://lnkd.in/grYp8ySc #Baozun #Tencent #Ecommerce #Digitalcommerce #Privatedomain

Exciting news from Tmall’s 2025 v-partner List release! Baozun has been honored as a "Six-Star Business Service Provider" for nine consecutive years with its professional capabilities and comprehensive strength. Baozun has also attained in a total of seven certifications including two capability certifications for Digital Intelligence Management and Service Experience, as well as five industry certifications for #SportsAndOutdoor, #Apparel, #HomeLiving, #Automotive and #3Cdigitalproducts, which make Baozun become the company with the most certifications among all partners. Additionally, EFASHION CHINA, a subsidiary of Baozun, was awarded the "Five-Star Service Provider" certification, Tmall Apparel Industry certification, and the "Service Experience" capability certification. Furthermore, Baozun has secured 5 out of the 15 spots for "2024 Double 11 Best Store Manager" announced by Tmall for the first time, which highlights Baozun's leading position in the e-commerce service field. Proud of these remarkable achievements and looking forward to even greater success! #Baozun #EfashionChina #DigitalCommerce #Ecommerce

As we are embarking on 2025, we are glad to present our wrapup video to showcase how Baozun helped brand partners navigate the dynamic economic and industry landscape of 2024, where economic uncertainties loom and competition intensifies and the #ecommerce sector finds itself at a critical juncture. The strength of Baozun lies in our ability to adapt and evolve. Our innovative #marketing strategies and digital solutions have helped brands break through the clutter and reach their target audiences effectively. As a trusted digital business partner, we will continue to collaborate closely with our clients and partners to shape the future of #digitalcommerce. Together, we will navigate the challenges and embrace the opportunities that lie ahead. Please join us in sharing the energy and passion behind all those amazing works. #Baozun #SocialCommerce #LiveCommerce #Omnichannel #Retail #DigitalTransformation #Apparel #Luxury #ConsumerInsights #Fashion #AI

As China's e-commerce market and consumer base become saturated, brands are pivoting to improving the acquisition and operation of high-value customers through data-driven precise placements and efficient member management, to enhance consumers' lifetime value (LTV). Leveraging over a decade of e-commerce marketing expertise, Baozun developed a comprehensive "Data-Media-CRM" 3-in-1 Strategy to help brands grasp the entire customer journey, while achieving sustainable business development. Learn more of Baozun’s strategic methodology in the ‘Maximize Your E-Commerce Media Effectiveness’ whitepaper: <https://lnkd.in/g5tGQ9eh>

China's e-commerce landscape is booming, and the Media 3.0 ecosystem is fueling its growth. The "Media is both the content and channel" trend has now become an industry standard. Content has become a bridge between brands and consumers, and the diversification of channels makes content placement more complex. Successful content delivery is not just a technical operation, it is a strategic choice. Discover the key strategies for effective content distribution in our latest whitepaper, 'Maximize Your E-Commerce Media Effectiveness'. Download here: <https://lnkd.in/g5tGQ9eh>

Under the need for refined operations and cost-efficiency improvement, AI has become the tool for e-commerce marketing delivery management. Major platforms are leveraging AI-powered intelligent matching to enhance advertising performance, addressing operational optimization, and cost-efficiency challenges. In addition, e-commerce service providers are also capitalizing on in-house AI tools to streamline on-site placements – including one-stop delivery management, programmatic execution, cloud-computing predictive analytics, smart hosting, and big data driven strategy and opportunities. Learn how AI is revolutionizing China’s e-commerce market on our ‘Maximize Your E-Commerce Media Effectiveness’ whitepaper 👇 <https://lnkd.in/g5tGQ9eh>