艾肯斯創意行銷有限公司

🚀 The First Step to Success for Taiwanese Food Brands in Malaysia! 🇹🇼🇲🇾 We meticulously planned and executed a 3-day Taiwanese Food Pop-Up Event in Malaysia, marking the first appearance of these 5 brands in the Malaysian market. The event attracted countless locals to experience the unique flavors of Taiwan, laying a solid foundation for brand growth. From venue selection, rentals, equipment and staff arrangements, to event setup, logistics, and media promotion, every detail was carefully managed to ensure a smooth execution. 💼 Featured Brands: 🍍 Pineapple Cakes 🍬 Nougat 👶 Baby Rice Crackers 🥨 Healthy Snacks 🍷 Kombucha Beyond showcasing the products, we also engaged local consumers with tasting sessions and professional storytelling about the origins and uniqueness of each Taiwanese delicacy, creating a deep emotional connection. 🍍🍬 This event was not only a stepping stone for these brands to enter the Malaysian market but also provided valuable market feedback for future strategies. By gathering on-site consumer insights, we are ready to refine product pricing and flavors to better meet the needs of Malaysian consumers! 💡 📊 Comprehensive Planning for Sustainable Brand Growth! #TaiwaneseFood #FirstStepInMalaysia #BrandExpansion #MarketDevelopment #TaiwanBrands #ConsumerFeedback #TasteOfTaiwan #艾肯斯 #IConnect

8/12 🗓️ Hsin Tung Yang × Hsinvope - Algal Energy Launch Event We are deeply honored to have been invited to this grand event. A heartfelt thank you to Hsin Tung Yang for placing their trust in us, allowing us to become the exclusive distributor for "Xynergy" Algal Energy products in the Malaysia and Singapore region. We look forward to this revolutionary product bringing health and vitality to more people while opening a new chapter in our market expansion in Malaysia and Singapore! #Hsinvope #HsinTungYang #CrossBorderMarketing #MalaysiaSingaporeMarket #艾肯斯 #IConnect

In Taiwan’s highly competitive market 🇹🇼, expanding into international markets has become increasingly important. As the year-end approaches, here are four key strategies to help tourism and souvenir businesses take the lead in capturing the market! Click to learn more 👇 https://lnkd.in/gpfa4pD2 #艾肯斯iCONNECT #CrossBorderMarketing #OverseasChannelMarketing

Want to know how to successfully penetrate cross-border markets? 🌍 Beyond the core consideration of whether your products and services meet local demands, new brands often struggle with low market visibility and trust in the early stages. Relying solely on listing on major e-commerce platforms can make your brand easily overlooked among numerous competitors. 😢 #CollaborateWithLocalKOLs for Unboxings This strategy helps brands connect more easily with local consumers, gradually solidifying a base of small-to-medium-sized local customers. 💪 #AdvantagesOfLocalKOLUnboxing 📌 Addressing Consumer Pain Points Compared to new brands entering a foreign market, KOLs have a better understanding of local consumer culture, values, and habits. By leveraging local KOL unboxing experiences, you can create positive social proof and guide consumers toward making a purchase. 📌 Using Local Language Malaysia’s multicultural and multiracial society means that local KOLs often mix English and Malay in their content, which differs significantly from the style of posts in Taiwan. 📌 Reusing UGC Content The content produced by local KOLs during collaborations can be repurposed for brand social media pages, websites, advertorials, and more. These “trust assets” turn a one-time KOL campaign into a long-term benefit, helping to win consumer trust in the cross-border market. With more and more brands expanding their sales internationally, if you also want to leverage local KOL unboxings to grow your business, feel free to message 艾肯斯 (I Connect), your experienced partner in cross-border marketing! 📰 Want to keep receiving cross-border marketing insights? Subscribe to our newsletter: https://lnkd.in/gh5v79UN #艾肯斯iCONNECT #CrossBorderMarketing #KOLUnboxing #OverseasChannelMarketing #MalaysiaKOL

Grassroots Marketing on #Xiaohongshu 🌱   Did you know? In Chinese-speaking regions like China, Taiwan, Singapore, and Malaysia, Xiaohongshu, also known as "China's version of Instagram," is rapidly gaining users.  By 2023, the app has been downloaded over 5 billion times, with more than 200 million active users per month! 🤩  The rapid rise of Xiaohongshu is due to its focus on sharing valuable content and authentic life experiences, offering a platform that brings together diverse lifestyles and professional knowledge. Additionally, Xiaohongshu uses more than 30 tags to finely categorize users, ensuring they are recommended content that truly interests them.  Thinking of doing Xiaohongshu marketing in Malaysia, where the Chinese population is significant?  #ProfessionalAccount is the entry pass for brands to engage in commercial activities. Once a brand has a professional account, they can: 👇👇  🌟 Obtain exclusive status: Gain a community-exclusive identity and a verified blue checkmark to enhance user trust.  🌟 Run giveaway campaigns: Post giveaway content to engage and connect with users.  🌟 Open a shop: Let users see your products and shop directly from your homepage, streamlining the transaction process (currently, only mainland China mobile payments are supported).  🌟 Content + Traffic: Create great content using KOLs, professional accounts, or celebrities, and amplify it through Feed and Search ads to increase visibility.  As users browse product reviews and experiences on Xiaohongshu, they get "planted" with the idea to purchase, and after completing their purchase, they return to Xiaohongshu to share their experience, completing the platform's "grassroots marketing" loop, where it plays a crucial role in the purchasing decision.  ✉️ Want to keep receiving overseas marketing insights? Subscribe to our newsletter:   https://lnkd.in/gh5v79UN  🔔 Interested in Xiaohongshu marketing overseas?   Feel free to message us for the #IConnectOverseasMarketingProgram!  #艾肯斯ICONNECT #Xiaohongshu #GrassrootsMarketing #OverseasMarketing   #YourTrustedStrategicPartner

Thinking about entering the Malaysian market with #CrossBorderEcommerce?   Do you know which e-commerce platforms are the most popular locally?  According to statistics from February 2024, the top five e-commerce websites in Malaysia by traffic are:   👑 1. Shopee, 2. Lazada, 3. Mudah, 4. Amazon, 5. Taobao.  Shopee Malaysia had a staggering 43.3 million visits, while Lazada had around 11 million, with the gap in monthly traffic gradually widening.  Both Shopee and Lazada target young female consumers, but their focus groups differ:   Shopee caters to middle- and lower-income consumers, while Lazada targets white-collar workers and students, leading to differences in their marketing approaches.   👉 Shopee focuses on free shipping, follower gifts, and live-stream promotions.   👉 Lazada offers more room for premium pricing, creating an atmosphere of branded goods at low prices.  Besides their distinct marketing strategies, Malaysia also has major shopping festivals centered around these two e-commerce giants, such as Shopee's 11.11 sale, along with extensions like 10/10 and 12/12, while Lazada celebrates its anniversary on 3/27 every year.  If you're looking to list your brand’s great products on Malaysian online platforms, while boosting international exposure through local influencers, ad placements, and exhibitions, feel free to message us for the #IConnectOverseasMarketingProgram!   Let us open the door to global business opportunities for you. 🚪    📰 Want to keep receiving overseas marketing insights? Subscribe to our newsletter:   https://lnkd.in/gh5v79UN   #艾肯斯ICONNECT #2024 #Malaysia #EcommerceMarketing

Step into the thriving Malaysian market of endless business opportunities! 💰   Did you know that many Taiwanese SMEs choose Malaysia as their #FirstStop for Southbound expansion?  With strong e-commerce growth and government-friendly policies towards foreign investment, more and more international companies are entering the market!  🌍 Continuous growth in the retail sector   Due to population growth, Malaysia’s middle class has expanded in recent years, giving people more disposable income for online shopping.  🌍 Cultural and linguistic proximity   Malaysia has a significant Chinese population, especially among the younger generation, whose spending habits are similar to Taiwanese young professionals, making it easier for businesses to expand.  🌍 Strategic location for Southbound expansion   Located at the heart of Southeast Asia, Malaysia is an ideal first stop for Southbound growth. Additionally, it’s a global leader in the halal food industry.  If you’re ambitious about entering the Malaysian market but unsure how your brand and products will perform locally, let Aikens, with over 10 years of international marketing experience, help you achieve your #FirstSalesResults through exhibitions, platforms, and social media influence, while also gathering #B2BLeadLists!  Feel free to message us for the #AikensOverseasMarketingProgram and take your first step into the Malaysian market! 🤩   📰 Want to keep receiving overseas marketing insights? Subscribe to our newsletter:   https://lnkd.in/gh5v79UN   #艾肯斯iCONNECT #FirstStopinSoutheastAsia #Malaysia

In Taiwan's highly competitive market 🇹🇼, expanding into international markets has become increasingly important. With the year-end approaching, here are four key strategies to help travel souvenir businesses get ahead and capture the market! Click to learn more👇 https://lnkd.in/gXkErSbP

Up to 137 languages ❗️ Which language should you choose to communicate with the Malaysian market? 🧐 As a brand or business preparing for a Southbound international expansion, in Malaysia’s diverse cultural and linguistic environment, which language should you choose for your promotional materials? There’s no definitive answer, but here’s an analysis of the advantages of creating promotional materials in the three most commonly used languages in Malaysia: 👇👇👇 🌟 Chinese: Reducing barriers As the language Taiwanese people are most familiar with, Malaysia prioritizes Simplified Chinese, but switching between Traditional and Simplified Chinese is relatively easy for us. It is a good starting language for a brand entering the market. Chinese is very popular in the Chinese community, and if your brand targets the Chinese audience, using Chinese can better serve these consumers. 🌟 English: Broad reach Most Malaysians can speak English fluently. Aside from being a mandatory subject in primary and secondary schools, English is widely used in the service industry. Additionally, English is the default language for the majority of consumers in Hong Kong, Macau, Singapore, and Malaysia, making it suitable for brands aiming to reach a broader Southeast Asian audience. 🌟 Malay: Deep local connection Malay is the official language of Malaysia, spoken by nearly 70% of the population. It is widely used in government, daily communication, and education. If you want to build deeper connections with the local market and communities, Malay would be a great choice. Are you considering gathering local materials in Malaysia for future promotional activities? 👉 With over 10 years of international marketing experience, Aikens is now offering the #OverseasMarketingProgram. Through exhibition planning, online channel sales, and content creation, we help you achieve your first sales results in Malaysia and accumulate promotional materials, including collaborations with local influencers and social media videos! Feel free to message us for the #AikensOverseasMarketingProgram and unlock your brand’s international influence! 🤩 📰 Want to keep receiving overseas marketing insights? Subscribe to our newsletter: https://lnkd.in/gh5v79UN #艾肯斯iCONNECT #Malaysia