M&P Communications

When we won the GIZ Ukraine tender for developing a communication strategy, working with the stakeholder block became a real challenge for our team. There were many audiences, their interests were diametrically opposed, and they differed in location, level of knowledge, and involvement in the strategy subject. Bringing them together into one plane to further work on the message box and communication channels is a task that only a very systematic person with outstanding analytical abilities could handle. Sofiia Sorokina, M&P Communications manager, didn't just cope with this challenge – she analyzed the stakeholder topic inside and out, which is why we decided to share this experience-based knowledge in an expert article on VECTOR.

🔥 M&P Communications joins forces with global tech giant Lenovo! With 16+ years of proven expertise in Tech & IT communications and a portfolio including Microsoft, PlayStation, and GlobalLogic, we're bringing our award-winning PR excellence to this partnership. We are proud of our team that started working with our new honored client - Roman Melikhov, Nikita Vakulenko, Sofiia Sorokina and Kseniia Khromova. Read more to discover how our tech communications powerhouse is shaping the future of innovation in Ukraine 👇

We are honored to share that M&P Communications has been shortlisted in the Ukraine category for the European Excellence Awards with two significant projects: Rakuten Viber: “Cybersecurity in Times of Uncertainty” Epson: “Sustainability is...? Students Know the Answer” These nominations underscore the importance of raising awareness on cybersecurity and sustainability — topics that are critical both in Ukraine and internationally, especially in these challenging times. We are grateful to Rakuten Viber and Epson for their trust and years of partnership, which have allowed us to bring these initiatives to life. Carrying out impactful work amid the challenges of wartime is both a responsibility and a testament to resilience. Congratulations also to our fellow Ukrainian nominees: 1+1 media, DTEK, Gres Todorchuk, MHP Ukraine, and Ajax Systems. We are proud to stand alongside these respected companies, all working to make an impact through communication. #EuropeanExcellenceAwards #MNPCommunications #UkrainianPR #Communications #PR

🚀 How to Turn Influencers into Valuable Partners: Expert Insights from M&P Communications In the ever-evolving world of influencer marketing, building strong partnerships is key. At M&P Communications, we've successfully navigated the challenges of the Ukrainian influencer market post-invasion, and our experts are eager to share their hands-on experience to help you avoid common pitfalls. Nikita Vakulenko, PR Manager, has compiled a comprehensive guide based on our extensive practical expertise in this field. This isn't just theory - it's real-world knowledge that has driven successful campaigns for our clients. Key takeaways from our experience: 1. Clear communication is crucial 2. Thorough documentation ensures alignment 3. Personalized approach yields better results 4. Proper vetting prevents potential issues 5. Well-crafted briefs lead to successful collaborations Our in-depth article covers: • Selecting the right influencers • Crafting effective outreach • Creating comprehensive briefs • Handling legal documentation • Managing content publication and analytics Remember, true partnerships go beyond one-time collaborations. By following our expert-tested steps, you can transform influencers into long-term partners, benefiting both your brand and their audience. Read the full article by Nikita Vakulenko to leverage our team's expertise and discover our step-by-step guide on making influencer partnerships work: https://lnkd.in/dGQkgHkU #InfluencerMarketing #DigitalStrategy #BrandPartnerships #MarketingExpertise #PR #PubliRelations

In times of uncertainty, many companies shy away from long-term planning. But is this the right approach? Kateryna Didkovska, Managing Partner, and Nikita Vakulenko, PR Manager at M&P Communications, challenge this notion in their recent article. When asked if they plan to exist in 3, 5, 7, or 10 years, businesses pause and reconsider. They realize the need for strategies to survive and grow, including communication strategies, as business success heavily relies on effective communication. M&P Communications, with over 16 years of experience in developing comprehensive PR strategies, highlights four key reasons why companies need a PR strategy, especially during crises: Increased sales and profit: Well-planned communication initiatives can lead to a 20% increase in sales and 2.5 times faster profit growth. Protection against reputational risks: Companies with crisis plans and consistent pre-crisis communication can minimize reputational damage. Efficient resource utilization: A clear strategy helps avoid wasteful PR activities and focuses investments on result-driven initiatives. Long-term stability and resilience: Strategic planning allows businesses to anticipate future challenges and stay ahead of competitors. As Kateryna Didkovska notes, "In today's climate of optimized budgets, a research-backed strategy ensures that money is spent most effectively and goals are achieved." In the face of war and constant challenges, a well-thought-out PR strategy isn't just desirable—it's necessary for business success. It helps increase sales, protect reputation, use resources efficiently, and ensure long-term stability. Read the full article to learn more about why your company needs a PR strategy, especially in times of change: https://lnkd.in/dJwQrkqu #PRStrategy #BusinessCommunication #CrisisManagement #StrategicPlanning

Yesterday M&P Communications, in together with the European Business Association and DTEK hosted an insightful offline business game, bringing together over 50 professionals from Ukrainian and international companies. Participants from diverse departments — HR, communications, marketing, logistics, operations and others — worked together to resolve a critical business scenario focused on veterans returning to the workplace. The business game led attendees in a crisis situation, where they formed teams as a members of a national postal service facing a major scandal: the lack of a structured program to support veteran return. Through collaborative problem-solving, participants crafted strategic and tactical solutions, demonstrating both their creativity and expertise in navigating this complex issue within extra limited timing. And of course been supported by communication professionals from M&P — Taisia Stadnichenko, Kateryna Didkovska and DTEK Energy — Viktor Zinchenko and Kutereshchyn Oleksandr. We are grateful to everyone who took part for their openness, thoughtful decisions, and teamwork. Your insights were instrumental in driving meaningful discussions on a very relevant for a modern Ukraine topic. We hope it was same useful for you to check your crisis endurance as for us to hold this training and see your approaches. Stay tuned for upcoming content from the event: videos, tips and notes from communications experts. #BusinessGame #CrisisManagement #CrisisCommunications #VeteransSupport #CorporateResponsibility #Collaboration #MPCommunications #EBA #DTEKEnergy

One week to go! We're gearing up for our exciting Business Game on crisis management. Don't miss this chance to test and enhance your skills. Save the date and join us next Wednesday. Here's a reminder of what's in store:

We are pleased to announce our recent news: we have commenced a 2-year cooperation with Danone Ukraine! We were selected following a competitive tender process, and we're excited to provide corporate and crisis communications services to support and strengthen the Danone brand in the Ukrainian market. We’ll work together on strategic communications planning and execution, crisis PR preparedness and response, communications training programs, ongoing corporate communications support and many other exciting projects.  This partnership is a testament to our team's expertise and dedication, and we're eager to contribute to Danone's continued success in Ukraine. As Kateryna Didkovska, our Managing Partner, puts it: "We are incredibly proud to partner with a globally renowned company like Danone. This collaboration is a testament to our expertise in communications and PR. We look forward to implementing projects that will contribute to Danone's success in Ukraine." We've already hit the ground running with a training session and crisis simulation for Danone employees, and we have many more exciting initiatives in the pipeline! Thank you, Kateryna Glushanytsya and team for the trust and look forward to new achievements together with our team Maryna Buha, Nikita Vakulenko, Kseniia Khromova #M&PCommunications #Danone #Partnership #Communications #PR #Ukraine

We recently completed a campaign in collaboration with EU Anti-Corruption Initiative (EUACI), aimed at promoting digital city services adoption in Ukraine. We're glad to share our experience in implementing public sector communication campaigns. Project overview: - Implemented in 4 Ukrainian cities - Involved approximately 3000 users in the initial months - generated about 00 media appearances about the e-reception with a total unique reach of approximately 300,000 Ukrainians Our approach included: 1. Data-driven research to understand user needs 2. Visual campaign: "Got a question? - E-reception!" 3. Multi-channel strategy utilizing billboards, citylights, posters, and infographics 4. Instructional videos for user onboarding 5. Targeted media communications 6. Partnerships with local influencers This project showcases effective communication strategies for digital transformation and citizen engagement, particularly valuable during challenging times. It was successfully implemented by a team led by Kateryna Didkovska, Nikita Vakulenko, and Kseniia Khromova #DigitalTransformation #PublicServices #CommunicationStrategy #UkraineCommunication #PR #PublicRelations #PRUkraine #CommunicationsUkraine

We are so excited! Our Managing Partner and CEO has launched her professional blog, ready to share her knowledge and experience not just with our team during collaborative work, status updates, strategy sessions, and (sometimes intense) feedback sessions, but now with the public as well! Kateryna grown within our agency from an assistant, and we proudly consider her one of the best experts in this market. We're delighted to introduce her first post, where she shares her experience in IT sector communications. We can speak competently on this topic because our portfolio boasts long-term contracts with clients such as Rakuten Viber, GlobalLogic, Microsoft, Sony Play Station (an European Excellence Awards winner), Seiko Epson Corporation, and others. So, sit back, enjoy, and discover new insights from Kateryna's fresh blog. Her wealth of experience is now at your fingertips! #ITCommunications #LeadershipInsights #AgencyLife #PR #PublicRelations