TWID — Marketing & Tech Agency

How do marketing experiments help change businesses? In the new episode of the podcast “Суцільний Експеримент", Alex Twista shares his own experience, talks about twid, and explains how important it is for managers to be involved in marketing. At the end of the episode is a traditional experiment. The full podcast is available on all platforms. https://lnkd.in/dEdXyQkW

We partnered with Yavir-2000 to completely transform the SOS Button app into Kateryna—a brand dedicated to empowering women and giving them control in dangerous situations. Our comprehensive approach covered everything from brand strategy and identity to the development of the app, website, and advertising campaign. At every stage, our goal was to make Kateryna an essential feature on any phone, as indispensable as a bank card or camera. Simple, intuitive, and seamlessly integrated into daily life, Kateryna is always there when it’s needed most.

Every entrepreneur should be a bit of a marketer. A new podcast with Oleksandr Alymov for the 80/20 Engineering Podcast about entrepreneurship, strategy, startups, and of course military marketing. We invite you to listen to the full release via the link below. https://lnkd.in/dDQHhd9S

Businesses are missing opportunities by not using communication design as a system. Alex Twista, in a column for AIN, discusses how to increase sales and scale businesses through communication design. https://lnkd.in/eVQhGNzZ

Introducing TwidGrotesk: A Typeface for Ukrainian Identity We have long needed a high-quality neo-grotesque, not tied to russian design — and now we have it. Authentic, expressive, a little clumsy, with a large variation of unique glyphs that work as emojis. You can get the font on our website by making a donation of 500 hryvnias for the needs of the "Da Vinci Wolves" battalion. A new Ukrainian typeface in its own treasury and support of the Armed Forces at the same time. 👉 https://lnkd.in/eciDT27c https://lnkd.in/eZMXPx2R Typeface  Type designer — Dmytro Rastvortsev Creative director — Alex Twista Art director — Yan Imbrik Graphic designer — Masha Bystrova Posters Bogdan Iyaremchuk Evgen Zavyshenets Lina-Maria Shlapak Anna Poly Masha Bystrova Pasha Karelin Serhii Irhin Sima Shpin’ Vika Hermanenko Yan Imbrik Zhenya Spizh Ievgen Volodko Bogdan Kuzmich Stanislav Kalaharets

An essential case we’ve long wanted to share and were waiting for the right moment—the development of a design system and website for D3. The D3 team is a seed-stage venture fund for founders developing advanced technological products for national security. The confidentiality of the technologies directly influenced our work process and made it even more interesting. All the details are now on the website. CREDITS Twid team Creative director – Alex Twista Art Director – Igor Kolomiiets Designer – Lina Mariia Shlapak Web Designer — Anna Poly Motion — Serhii Irkhin Project manager – Vika Kuzminova D3 team Managing Partner — Eveline Buchatskiy Partner — Anton Verkhovodov Partner — Elya Chiechienieva Investment Associate — Taras Lutsiv

An essential case we’ve long wanted to share and were waiting for the right moment—the development of a design system and website for D3. The D3 team is a seed-stage venture fund for founders developing advanced technological products for national security. The confidentiality of the technologies directly influenced our work process and made it even more interesting. All the details are now on the website. CREDITS Twid team Creative director – Alex Twista Art Director – Igor Kolomiiets Designer – Lina Mariia Shlapak Web Designer — Anna Poly Motion — Serhii Irkhin Project manager – Vika Kuzminova D3 team Managing Partner — Eveline Buchatskiy Partner — Anton Verkhovodov Partner — Elya Chiechienieva Investment Associate — Taras Lutsiv

A New Dawn at IT Arena We’re excited to be part of IT Arena 2024, the largest technology event in Ukraine, and this year, it’s bigger than ever. Last year, Alex Twista took the stage as a speaker, and now TWID is playing an even bigger role in bringing the event to life. This year’s theme, NEW DAWN, is all about the rise of AI technologies — what they can be and how they’ll shape the future. We’re proud to have developed the opening video that will kick off the entire event, as well as creating all the video graphics that will run throughout the event days. Oh, and did we mention we designed the merch too? Because no event is complete without a killer t-shirt, right? In the spirit of a new dawn, it’s time to look ahead, face the challenges, and seize the opportunities that AI brings. We’re ready — are you?

Wondering why we repositioned ourselves in marketing & tech? You could read by the lips — or just check the subtitles!

Change isn’t just an option — it’s our responsibility. twid is shifting gears. As we transition into a marketing-tech agency with a focus on military-tech, we’re aligning our work with the realities of today’s Ukraine. This isn’t about a new look; it’s about being useful where it matters most. We’re adapting our expertise to meet the needs of our time, and this is just the first step. More details to come — stay tuned.