UAMASTER

Getty Images and Shutterstock Merger: A Tale of Consolidation in the Age of AI: We are thrilled to feature an insightful article by Vadym Nekhai (LinkedIn profile), a renowned growth expert with over 15 years of experience in the tech industry. As a Growth Advisor and former CEO of Depositphotos/Crello (exit), as well as a leader at Kitcast and ex-Vista (NASDAQ: CMPR), Vadym brings unparalleled expertise to the table. […] The post Getty Images and Shutterstock Merger: A Tale of Consolidation in the Age of AI appeared first on UAMASTER agency blog. http://dlvr.it/THFsqT

How did Black Friday go for Temu and Shein?: With the start of the holiday shopping season and Black Friday, the online marketing landscape experienced significant shifts. Giants like Temu and Shein dominated digital advertising, causing a rapid rise in costs for competitors striving to maintain visibility in search results. This phenomenon forced traditional retailers to grapple with increasing marketing expenses and challenges in […] The post How did Black Friday go for Temu and Shein? appeared first on UAMASTER agency blog. http://dlvr.it/THDmjh

Google Revives Tag Assistant: Google simplifies tag management by bringing back the popular Tag Assistant extension, which could boost marketers’ confidence in data accuracy and campaign effectiveness. Google reversed its decision to discontinue support for Tag Assistant after receiving significant user feedback. The company has combined Tag Assistant Legacy and Tag Assistant Companion into a more efficient tool. What’s […] The post Google Revives Tag Assistant appeared first on UAMASTER agency blog. http://dlvr.it/THCgt3

Christmas Ad Collection 2024: The holiday season is here, and with it comes the annual parade of Christmas advertising campaigns designed to inspire and enhance our festive mood. This year, the integration of artificial intelligence has added a new dimension to the creative process, sparking both curiosity and reflection on its impact. Think about it: why did you choose […] The post Christmas Ad Collection 2024 appeared first on UAMASTER agency blog. http://dlvr.it/TGzFBS

Google Review Removals: Why 5-Star Ratings Disappear: Recently, many companies have faced an unexplained issue: Google is mass-deleting 5-star reviews. This trend raises concerns about the impact on local visibility and online reputation. Let’s explore the reasons and consequences of these removals and strategies to protect your business’s online presence. Google’s 5-star review removals: impact and strategies Recently, many companies have faced […] The post Google Review Removals: Why 5-Star Ratings Disappear appeared first on UAMASTER agency blog. http://dlvr.it/TGyg07

Google Experiments with Double Ad Placements for the Same Advertiser: Google Ads continues to evolve, with its latest experiment sparking both intrigue and concern among advertisers. The tech giant is testing a new feature that allows the same advertiser to have two ads appear simultaneously on a single search engine results page (SERP). This development has raised eyebrows as it seems to conflict with Google’s […] The post Google Experiments with Double Ad Placements for the Same Advertiser appeared first on UAMASTER agency blog. http://dlvr.it/TGvVrV

The Future of PPC Advertising in Google: 3 Predictions for Google Ads in 2025: The Google Ads platform continues to evolve rapidly, and marketers must constantly adapt to new technologies and changes. The year 2024 was defined by the rapid implementation of new campaigns and technologies, and in 2025, we can expect even more significant transformations. Let’s look at three main predictions for Google Ads in the coming year, […] The post The Future of PPC Advertising in Google: 3 Predictions for Google Ads in 2025 appeared first on UAMASTER agency blog. http://dlvr.it/TGtvxg

A Hat-Trick of Excellence — Three Years in a Row!: We’re thrilled to share some amazing news: UAMASTER has won the TechBehemoths Award for the third year in a row! In 2022, 2023, and 2024, we consistently demonstrated exceptional quality in our work, and this recognition confirms that we’re on the right track. For three consecutive years, we’ve proven our ability to deliver outstanding results […] The post A Hat-Trick of Excellence — Three Years in a Row! appeared first on UAMASTER agency blog. http://dlvr.it/TGsCbX

Google Ads Tests New Video Asset Option: The Future of Video Advertising in Google Ads: Google Ads has recently announced a new option called “Video” in the Assets section, which could be an important step toward greater integration of video into advertising campaigns in 2025. This change may significantly impact advertising strategies and shift the approach to video in search campaigns. What’s New in Google Ads? A new “Video” option […] The post Google Ads Tests New Video Asset Option: The Future of Video Advertising in Google Ads appeared first on UAMASTER agency blog. http://dlvr.it/TGpjmJ

Microsoft Enhances Advertising Tracking and Compliance Tools: Microsoft has announced significant updates to its advertising platform, including the introduction of new household attribution tracking and tools to ensure compliance with legal requirements. This will be an important step in improving advertising effectiveness and maintaining privacy compliance. Household Attribution: What Does It Mean for Marketers? The new “household attribution” feature allows marketers to […] The post Microsoft Enhances Advertising Tracking and Compliance Tools appeared first on UAMASTER agency blog. http://dlvr.it/TGmKpc