Exciting News: Joining XQL Group as a Fractional CMO
I’m happy to step into the role of Fractional CMO at XQL Group, helping IT outsourcing companies get real marketing results—without the overhead of a full-time executive.
Many outsourcing firms struggle with marketing that feels like a cost center instead of a growth engine. That’s where a Fractional CMO makes a difference. Instead of generic campaigns, I’ll be working with companies to:
✅ Pinpoint the right clients and focus marketing efforts where they actually convert.
✅ Fix the disconnect between sales and marketing so both teams pull in the same direction.
✅ Shorten the sales cycle with targeted, account-driven strategies.
✅ Make marketing measurable—because "brand awareness" alone won’t pay the bills.
At XQL Group, we don’t believe in vanity metrics or “set-it-and-forget-it” campaigns. Our approach is hands-on, strategy-first, and designed to drive real revenue growth for IT outsourcing firms.
If you’re looking to get more clients, better deals, and a marketing strategy that actually works, let’s talk.
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