202 Communications

NAB 2024 - A Successful Media Technology Event! Amidst the flurry of activity at this year's National Association of Broadcasters Show, the statistics speak volumes: ·       Over 61,000 attendees from 163 countries ·       Almost 1300 exhibitors from 41 countries ·       Hundreds of media editors, analysts & bloggers By our calculations, members of the press received up to 100,000 press announcements or more prior to and during the show. How can you ensure your product messages emerged above the roar of new technology that hits during a trade show like NAB?  ·       By setting up one-on-one press meetings during the show.  ·       By reaching out to editors prior to the show to highlight the most important messages.  ·       By identifying upcoming editorial opportunities. ·       By reaching prospective buyers who were not able to attend the event. Make sure your technology news doesn't get lost — get in touch with 202 Communications today.

We’re excited to share insights from Mohammed Lokat, a seasoned expert at 202 Communications, on mastering press interactions at trade shows! Here are Moe’s key takeaways: 💡 Preparation is paramount: Plan ahead, understand the media landscape, and arm yourself with supporting materials. 💡 Stay on message: Listen attentively, stick to your key points, and respond positively and constructively during interviews. 💡 Build lasting relationships: Follow up, deliver on promises, and amplify press coverage on social media to nurture connections with journalists. 💡 Make a memorable impression: Stand out in interviews to secure quotes and headlines, setting your company apart from competitors. 💡 Keep it simple: Clear, concise communication ensures your message is understood and avoids confusion. 💡 Stay composed under pressure: Maintain a calm demeanor, even if journalists attempt to provoke a reaction. It’s important to stay focused on delivering your message. 💡 Earn trust and credibility: Use press meetings to establish yourself as a reliable source, leading to repeat interviews and opportunities to shape stories. Want to learn more? View this video for all of Moe’s before, during, and after media interviews tips: https://lnkd.in/egNakzq5 #PressRelations #TradeShows #MediaStrategy 

FAST TV and Content Monetization The M&E industry is in the midst of a transformation, driven technology advancements. Technology innovations like Generative AI and large language models are reshaping operations and boosting productivity. Today, we see video service providers leveraging AI for targeted advertising and curated channels, enhancing viewer engagement and monetization. As cloud-native technologies evolve, video service providers are finding increased profitability and agility through multicloud and hybrid deployments. Cybersecurity threats like CDN leeching and deepfakes pose challenges, and sustainability initiatives are gaining traction, with the ultimate goal of carbon neutrality across the supply chain. Want to learn more about the latest tech trends in M&E? Viaccess-Orca is shedding light on these innovations in a new article with The Fast Mode. #FAST #MediaandEntertainment #Monetization #AI #Sustainability https://lnkd.in/e4YEZZcj

Technology Press Coverage Boosts SEO Unique press coverage is one of the best tools that technology providers can leverage to boost website SEO. Most of today’s buyers are overwhelmed by information. If they can’t find your website, then the chances of being part of a purchase process can shrink. Getting coverage from major trade publications on their websites, electronic newsletters and blogs offers the following advantages: • Increase the visibility and credibility of your website in the eyes of potential customers, partners, and investors. Press coverage can generate organic traffic, leads, and conversions by showcasing the value proposition, features, and benefits of your technology. • Enhance the authority and reputation of your website in the eyes of search engines. Press coverage generates high-quality backlinks, social signals, and citations from reputable and relevant sources, which improves your website’s ranking and performance. • Create a competitive edge and differentiation for your website in the crowded and dynamic market. Through press coverage you can highlight a technology’s unique selling points, recent innovations, and achievements, positioning your company as a leader and expert in the industry. SEO ranks are a measure of how well a website performs in organic search results for relevant keywords and topics. They can vary depending on the source, criteria, and methodology used to calculate them. One of the most popular and comprehensive sources of SEO ranks is Moz, which provides various metrics such as Domain Authority, Page Authority, and MozRank to evaluate the quality and popularity of websites. According to Moz, some of the major broadcast and cable technology publication websites have the following recent domain authority rankings: • Broadcasting & Cable: 75 • Streaming Media Magazine: 75 • TV Technology: 75 • Multichannel News: 67 • TVNewsCheck: 64 • Cablefax: 54 • TVBEurope: 54 These SEO ranks indicate that the websites have a high level of authority, influence, and trust in the media technology industry, and they rank high for many relevant keywords and topics. However, SEO ranks are not the only factors that determine the actual ranking and performance of a website in search engines, as there are many other dynamics such as content quality, relevance, user experience, and competition that also affect the ranking and traffic of a website. To discuss how to boost SEO through unique editorial coverage, please contact 202 Communications at 202comms.com.

Sports streaming is getting a major upgrade with hyper-personalization. Dive into this article where Harmonic shares insights on how tailored content such as targeted ads, AR, and interactive features are transforming the video streaming game for fans. #sportsstreaming #hyperpersonalization #targetedads