2.0 & Partners

Unlock Chinese Traveller Engagement with the Chinese Excellence Academy! ✨ In today’s dynamic travel retail world, engaging Chinese travellers on a personal level is the key to unforgettable customer experiences and soaring sales. At 2.0 & Partners, we are delighted to introduce The Chinese Excellence Academy (CEA), a bespoke, e-learning platform which empowers your frontline sales team with the knowledge and skills to set them apart. Equip your staff with crucial insights into cultural nuances and tailored service strategies, all designed to deliver customer satisfaction and drive higher conversions. Are you ready to elevate your team’s expertise and unlock unique engagement with Chinese travellers? Experience the impact for yourself—try a free trial today at www.academy.20partners.com Let’s shape exceptional moments in travel retail! #ChineseExcellenceAcademy #CustomerExperience #TravelRetail #ChineseTravelers #SalesExcellence Marco Passoni Fabio Bernardini Erika Giannini Roberta Coletta Vittoria Passoni Diana Li Jiménez Sergei Bozhok Chris Madden

Are luxury shoe brands missing an opportunity in travel retail? Is travel retail missing a chance with them? In his latest column, our Senior Executive VP Marco Passoni looks in depth at the challenges and opportunities facing premium shoe brands in the travel retail sector, and how to make the most of this gap in the market. Read more here: https://bit.ly/3Qk0Ln8 #LuxuryRetail #TravelRetail #Shoes #Opportunity

Happy Valentine's Day to friends, colleagues and partners around the world!

What drives the modern Middle Eastern travelling shopper? 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗶𝘅, 𝘀𝘁𝗮𝗳𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗽𝗿𝗶𝗰𝗲 & 𝘃𝗮𝗹𝘂𝗲. Getting to know your shoppers is a vital part of the modern travel retail sector, and as the Middle East market grows in importance – with key airports such as Doha, Dubai and Jeddah, alongside the growing spending power of shoppers in the region – it is vital to understand what drives these consumers. 1.      𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗶𝘅 – Shoppers in the MEA region like to plan their purchases. Data from Pi Insight show that almost half of these consumers  - 44% - will know what they are looking for. So product mix and presentation are key in driving footfall and conversion. 2.     𝗩𝗮𝗹𝘂𝗲 – Despite the claims of some, price remains a key issue in travel retail, and that is as true in the Middle East as elsewhere. About a fifth of MEA travellers cite a good price as a driver for purchase, while it can be an obstacle for an even greater proportion of shoppers. 3.     𝗦𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗶𝘀 𝘃𝗶𝘁𝗮𝗹  – frontline staff are the key to travel retail success and almost two-thirds of MEA travellers would choose to speak with staff, and about 25% attribute their purchase to staff engagement. These figures underline the vital importance of staff engagement and ensuring that your frontline teams have the information and strategies at their fingertips to deliver exactly the treatment your shoppers need. Our Strategic Mystery Shopping team see these issues first-hand as they walk in the shoes of travelling shoppers every day, delivering bespoke insights for brands and travel retailers to help unlock the next level of service. Find out how we can help: https://bit.ly/20partners #TravelRetail #Data #Insights #MiddleEast

It is Meet the Team time again here at 2.0 & Partners and this week we are delighted to sit down with Business Development Account Manager Sergei Bozhok. A well-known and popular face in the industry, we are delighted to have Sergei in the 2.0 & Partners team, leveraging his experience and knowledge in the industry to help us identify new partners and brands to work with, as well as assisting our existing partners to elevate their presence. Here he shares with us how it feels to find travel retail's potential next big brands, why he believes human connection is the core of success in travel retail, and the power of jazz and funk music during the work day. See more from Sergei here: https://bit.ly/4hWtdXR #MeetTheTeam #People #TravelRetail

Why Brands Need Direct Control Over Their Travel Retail Stores. In the fast-evolving travel retail landscape, giving brands direct control over their stores is no longer a luxury—it’s a necessity. Here’s why: 1. Authentic Brand Experience – A brand-managed store ensures that every detail, from store design to customer engagement, reflects the brand’s true identity and values. 2. Seamless Online & Offline Integration – Travelers engage with brands digitally before, during, and after their journey. Direct control allows for smooth omnichannel experiences, connecting pre-trip browsing with in-store conversions. 3. Tailored Offer for Specific Travelers – Every airport has a unique shopper demographic. A brand-led store can curate product selections, pricing, and marketing to match local consumer preferences. 4. Consistent Training & Service Excellence – With direct oversight, brands can train staff to deliver superior service, ensuring they provide expert knowledge and a premium shopping experience. 5. Greater Flexibility & Innovation – Trends shift fast in travel retail. Having direct control means brands can react quickly, adjusting their strategies to maximize engagement and sales. The future of travel retail belongs to brands that take ownership of their presence. Is your brand ready to take control? If so, find out how we at 2.0 & Partners can help you: https://lnkd.in/eSpVV3qp #TravelRetail #BrandExperience #DutyFree #LuxuryRetail #Omnichannel

"The big ideas in business are often very obvious, but it’s very hard to maintain a firm grasp of the obvious at all times." What is the obvious for travel retail? What are the key focuses which define the business, and which will be as true for shoppers in 10 years as they are today? In this week's column, our Senior Executive VP Marco Passoni looks at what sets the travel retail sector apart, and whether the market is sometimes too clever for its own good when it comes to building the future. Read more here: https://bit.ly/3CW801o #TravelRetail #BuildingTheFuture #DoTheObvious

Expertise. Insights. Partnership. All of these are key ingredients in crafting the perfect travel retail experience. Our CXM team joined frontline staff at Milan Bergamo Airport - SACBO S.p.A. for a dedicated training session as part of our Retail Academy 2.0. Crafted and led by our expert team, these sessions are tailored to the specific needs of the individual airport's staff, offering strategies and insights which will ease pinchpoints and create opportunities for staff to elevate the shopper experience. Thank you to all who took part. If you would like to find out about taking part in one of these sessions, email hello@20partners.com #travelretail #shopperexperience #expertise #collaboration Erika Giannini Roberta Coletta

Bringing Your Brand Experience to Life in Travel Retail In travel retail, authenticity is everything. Your brand experience isn’t just about selling a product—it’s about creating a memorable interaction that resonates with travelers in a meaningful way. But how do you achieve that in a fast-paced, high-traffic airport environment? 🔹 Be Direct & Immersive Travellers have limited time—your brand story needs to be immediate, engaging, and easy to grasp. Whether through immersive activations, interactive digital elements, or sensory experiences, make every second count. 🔹 Legitimacy Builds Trust In a market where travellers actively seek genuine, high-quality products, ensuring authentic brand presence is non-negotiable. The right store location, well-trained staff, and a clear brand message all reinforce credibility. 🔹 Tailor Your Experience to the Traveller Not all shoppers are the same. Cultural relevance, price transparency, and seamless service make a difference—whether it's a luxury customer looking for exclusivity or a value-conscious buyer seeking a duty-free advantage. The best travel retail brands don’t just sell—they immerse, engage, and build trust. The question is: is your brand delivering an experience that travellers will remember? #TravelRetail #BrandExperience #LuxuryRetail #DutyFree #RetailMarketing

Something slightly different for our Meet the Team this week at 2.0 & Partners. Last year, we were delighted to launch our Chinese Excellence Academy course, which offers bespoke and tailored insights and strategies for engaging the modern Chinese travelling shoppers. This course has been expertly designed and built by a global team, including our Content Developers Zhiyang Lee and Simin L., our CXM experts Erika Giannini and Roberta Coletta, along with our CEO Fabio Bernardini and Business Development Account Manager Sergei Bozhok, whose combined expertise helped to craft a course designed to help unlock the next level of service in the travel retail sector. Meet the team and find out about their work here: https://bit.ly/4gohVdP #MeetTheTeam #ChineseExcellenceAcademy #Training #Expertise #GlobalTeam