AB - The Communications Specialists

Feel like you're being asked to do more with less? AI could take the pressure off. Just make sure you use it wisely... Our six top tips: - Use it to spark creative ideas - Be transparent - Understand the limits - Handle gen AI imagery with care - Fine-tune - Know it's here to stay and invest your time appropriately What would you add? Click through below or download the report on abcomm.co.uk #InternalCommunication #AB60

Is your Internal Comms team feeling the pressure? You’re not alone. Through my work at AB - The Communications Specialists and as host of The Internal Comms Podcast, I hear first-hand just how overloaded IC professionals are right now. Tight deadlines. Rising demands. Limited budgets. That’s why we created IC Boost — a fast, flexible way to instantly extend your team with experienced creatives. Whether you need help tackling urgent requests, delivering a planned campaign, or bridging a temporary resource gap, this service gives you immediate access to a dedicated team of creative professionals who understand the complexities of workplace comms. 🔹 No long-term commitment 🔹 Immediate support with multimedia content, internal campaigns and change comms 🔹 Six decades of IC expertise 🔹 A dedicated team ready to pounce on your next challenge! If this sounds like the boost your team needs, send me a DM. We'd love to show you some examples of our work. Read more here: https://lnkd.in/eqyrJPBg #InternalComms #ICSupport #CreativeIC #Comms #employeeengagement

🚨 New podcast episode alert! 🚨 https://lnkd.in/eQQr838d This week on #TheICPodcast, host Katie Macaulay is joined by storyteller extraordinaire (amongst many other titles and accolades) Jeremy Connell-Waite. Jeremy is the Global Communications Designer at IBM. He's a performance coach for senior executives an acclaimed speech writer and an up-and-coming name in the AI space. Add to this his fervent passion for storytelling and a love of giraffes, and we're sure you're beginning to gather why he's such a great scoop for the podcast. There is far too much goodness in this episode to pick highlights, but if we must pick just one, it's this: Storytelling is no soft skill. And it must be respected and honed. Let us know what you think!

Trust is society’s most valuable commodity. You need it to build happy, productive, tuned-in workforces that believe you’re all pulling in the same direction.  There's some challenging reading in the latest Edelman trust report. Not least that 61% of those surveyed globally have a moderate or high sense of grievance against government, business and the rich.     But the good news for us internal communicators is that three-quarters of the 33,000 surveyed say they do trust their employer to do what is right.     Now is the time to shore up that trust.     As Edelman puts it, ‘Business has a license to act… understand where you have obligations, act on behalf of your stakeholders and advocate for your organisation.’ And strengthening that trust in leaders is not as hard as you might think.  After 60 years of AB, one thing is clear. If you want people to trust your leaders, lean into their story. It’s vital that internal comms teams humanise leaders, demonstrate the value of their judgement and the value they place in their workforce – and show their story.     The most impactful work is that which shows leaders in a new light. The manager sharing their mental health struggles or the head of admitting the time they hadn’t got it right and their team rescued the project despite the boss’ failings.      We help time-poor clients with our IC Boost to create exactly this type of trust-building content.     We can help you find the right story and experiment with new formats – short videos, voice notes, animations – that emphasise authenticity, accessibility and trustworthiness.  Find out more https://lnkd.in/ehx35vXc  

🚀 After some minor technical difficulties, we now have lift off! Season 13 of #TheICPodcast is here. 🚀 https://lnkd.in/eUvZD6m4 In this episode, host Katie Macaulay welcomes Eduvie Martin, who has a very impressive current CV, as Group Communications and Engagement Manager at BAT, President of the IABC’s UK and Ireland Chapter and Executive Director of Marketing and Communications at Comic Republic. Here's the highlights 👉  ✨ Eduvie's journey as a communicator ✨ The unmeasurable value of community ✨ Why intentionality matters ✨ Prioritising planning over predicting to get ahead in #comms ✨ Advice for budding comms stars ...and among much more, staying true to yourself. Get it where you get your podcasts!

👋 Hey, IC pros: get your weekend wisdom right here! Because if you can't post your favourite billboards on a Friday afternoon, when can you? https://lnkd.in/d4PE-5U Catch all this insight and more on #TheICPodcast. And keep your ear to the ground for the launch of *Season 13* very soon! With thanks to Sean Langston, Jr., Anne Morriss, Bruce Daisley, Gihan Hyde, Agatha Juma, Daniel Méndez Aróstica, MBA, Sim Sian Assoc CIPD, Nicole Bearne, Shil Shanghavi, Sally Susman & Yvonne O'Hara FIIC FCIPR ✨

It's always brilliant to see our creative work out in the world. Tuck into the winter edition of Network Rail's Spotlight magazine today: 👉 https://lnkd.in/ebGaUCvt

📣 The best time to start is now. We know. It's too late to talk about new year's resolutions. But it's never too late in the year to invest in your career development. So, why not grab 30% off our very own Katie Macaulay's IC Masterclass? Here's the deal... ✨The what: Eight comprehensive workstreams, packed with insights, strategies and learned knowledge from Katie's three decades in internal comms. ✨The why: Boost your confidence, get that long-overdue promotion and step up your IC game. ✨The how: 👉 Visit www.icmasterclass.com 👉 Use code SAVE30 at checkout 👉 Watch the promo: https://lnkd.in/ebXbSec2 Invest in yourself this year. You deserve it! 🎉

📣 "If you could put one message on a billboard for millions to see, what would it be?" It's somehow still January, and we're busy squirrelling away on Season 13(!) of #TheICPodcast. So, there's no better time to look back on the fantastic responses to our favourite quick question from Season 12. We're curious (as always). What would your billboard say? 🎙️ Don't forget to catch up on Season 12 of #TheICPodcast where you get your podcasts!

🎉 🎊 🎇 Happy New Year, everybody! We're dusting off the laptops today, ready to hit the ground running in 2025. In 2024, we saw a lot of clients looking inward to their people when embedding new strategies, launching channels or managing change initiatives. Finding and empowering these internal champions can be a challenge – one we absolutely love working on – so, our gift to you to kickstart the year is this quick 60-second guide on doing just that. Get the full download, as well as our other 60-second guides, over on our website: https://lnkd.in/dRdV25h Want to chat about how to unlock the collective power of your people? We're all ears! Here's wishing all our clients and followers a fantastic 2025.