AccountInsight (the B2B DSP)

What’s not to like about a REALLY high CTR? It sounds ideal… until you start asking deeper questions. A few months ago, during a customer review, I learned they’d shifted some budget to a competitor’s solution, with impressive CTR numbers. But as the conversation unfolded, some red flags emerged . The competitor’s solution, while delivering higher CTRs, operated outside the Transparency and Consent Framework (TCF), blocked third-party audit pixels critical for viewability and brand safety verification, didn’t integrate with major SSPs, and made click audits impossible due to “technical restrictions.” Essentially, they were grading their own work and achieving remarkable (yet unaudited) results. Our customer eventually saw through this, realigning with us for the transparency and verification they prioritize. Looking ahead to 2025, I expect this customer—and many others—will be asking a lot more questions, which is good news. Customers who value quality metrics, transparency, and third-party measurement as much as we do are set to win in the long run. As for others, well… sometimes marketing looks more like a gamble than a strategy.

Looking to drive revenue growth, attract new clients, or enhance client retention? Expand your B2B strategy with AccountInsight and partner with a trusted leader in the B2B media sector. Leverage our award-winning DSP to take your B2B marketing to new heights.

🚀 Why Your ABM Platform Isn’t Enough: The Power of B2B DSPs 🚀 We often hear: “Why do I need a B2B DSP when my ABM platform already offers display ads and has top ratings?” Think of an ABM platform as air traffic control, ensuring that all elements work together seamlessly. However, when it comes to executing display ads—flying the plane—it’s the B2B DSP that takes the controls with specialized expertise. Here’s the tip: independent ratings for ABM platforms primarily assess orchestration features like APIs, reporting, analytics, and omnichannel management. In contrast, display ads are often just a simple add-on. Now, consider this: a B2B DSP focuses 100% of its attention on display advertising. So, which solution is more likely to master the complexities of display B2B advertising? Still think all platforms are the same? Think again.

Despite Google’s recent decision, the fundamental issues with third-party cookies remain unchanged. Since launching in 2018, AccountInsight has provided an efficient, privacy-friendly B2B DSP, addressing the limitations of traditional DSPs and adhering to privacy standards post-GDPR. A mission that’s never been reliant on Google's Privacy Sandbox. The challenges of third-party cookies for B2B targeting were evident then and are still relevant today. Now that the Privacy Sandbox is behind us, at AccountInsight, we remain committed to delivering innovative, privacy-centric solutions for B2B advertising.

Are you a dynamic and experienced sales professional looking to take your career to the next level? 🚀 Join our team as a Business Development Manager in Paris! 🚀 Ready to make an impact in the world of B2B Digital Advertising? Join us and be part of a team that drives innovation and growth. 🔗 Apply Now or share this opportunity with your network! #BusinessDevelopment #Sales #DigitalAdvertising #JobOpportunity #JoinOurTeam #ExpandiGroup #ParisJobs https://lnkd.in/dPUfbJe6

🚀 Shorten your sales cycles and increase conversions by targeting your potential clients with tailored messages and timely reminders. Beat the competition, build trust, and educate decision-makers effectively. Let's discuss how ABA can optimise your sales strategy and drive business growth. #SalesAcceleration #AccountBasedAdvertising #BusinessGrowth

🚀 Elevate your B2B marketing strategy with insights from the B2C playbook! Discover how account-based advertising can boost brand awareness among key decision-makers while personalised approaches enhance customer loyalty. Dive into our latest blog for expert tips on achieving both goals effectively. #B2BMarketing #CustomerLoyalty #AccountBasedAdvertising

🌟 Cannes Insights: The Future of B2B DSPs 🚀 Exciting discussions at Cannes shed light on the pivotal role of B2B DSPs in the evolving landscape: 1. Specialized DSPs: Key to Future Success for B2B Experts on top of purpose built solutions. 2. 🍪 Cookieless Future: Navigating the Shift to a Cookieless Environment 3. Oracle Advertising: Potential Product Changes Spark Conversations and set many people alert. 4. Publishers: Embracing New Streams of B2B Data Explore how B2B DSPs are becoming the cornerstone of industry innovation and success! 🌐💼 #CannesInsights #B2BSuccess #Cannes2024

🌟 Curious about maximizing your B2B marketing ROI? Discover how IP targeting and Account-Based Advertising can revolutionize your strategy. From reducing sales cycle bottlenecks to personalized messaging, these tactics are game-changers for reaching decision-makers. Dive deeper into the future of B2B marketing—click through to explore more! 📈💼 #B2BMarketing #IPtargeting #AccountBasedAdvertising #DigitalMarketing

If you’d like to meet with while in Cannes, please ping Toni Chumillas or join us at our suite @Rue Venizelos 18. We will be with marketing and creative leaders from across the globe to lead discussions and share insights on how to support B2B advertisers.