ACT Climate Labs

A huge thank you to the European Media & Information Fund (EMIF) for inviting ACT Climate Labs to speak at your Florence event, 'Disinformation: Systemic Challenges, Structural Solutions'. Our Co-Founder and Strategy Director, Florencia Lujani, shared our approach to effective climate communications focusing on engaging the Persuadables with narratives that inspire change. It was great to connect with so many brilliant organisations leading vital efforts in this space. Curious about how we’re supercharging climate communications? Learn more here: https://lnkd.in/drT9bqmD

We're thrilled to collaborate with Climate Barometer on their new publication, 'Signal in the Noise'. Join the online event launch on Dec 11th to discuss the past ‘15 months in 15 minutes’ https://lnkd.in/dpPVJuQq

Today, we will be attending Campaign UK Ad Net Zero Awards. Throwback to last year when we won Best Advertising Campaign in the Transport Category for our work with Possible on low-traffic neighbourhoods. The full case study, including the strategy, insight and creative that led to a 40% increase in people agreeing with the statement "Neighbourhoods should be for people, not cars" is available here for members https://lnkd.in/eFc8Dt4H #climatecomms #adnetzero

New member content now live⚡ In the second instalment of our pylons deep dive, we explore the content that has been effective at engaging Persuadables (especially rural and semi-rural audiences) with anti-pylon sentiment, and what we can do to get ahead. Join our network to access parts 1 and 2: https://lnkd.in/ekY6QsF7 #energy #energytransition #climate #comms #policy #ACTCimateLabs 

Pylons, and the conversation and misinformation around them, have become a key issue for the climate sector in the UK. Our team is bringing you two in-depth articles covering everything you need to know, starting with an overview of what is going on:     ⚡ Who are the local groups and campaigners opposing the infrastructure rollout? ⚡ How are their concerns being amplified by anti-climate groups? ⚡ How will this impact support for climate action?   Members can access the first part here: https://lnkd.in/eVEDnHFA   If you're not a member, sign up through the Join Us section, and stay tuned for the second instalment coming next week.    #energy #energytransition #climate #comms #ACTCimateLabs 

Ever wondered if there’s a way to make climate action part of the everyday? Our free webinar, ‘Communicating climate action: use the power of advertising for good’, will show you how.   We’re delighted Fiona Macklin Senior Advisor to Groundswell, Global Optimism, Charlotte Howell, Co-Director, Parents For Future UK, Genevieve Weston Margrett, Campaign Director, Count Us In, will join Florencia Lujani, ACT Climate Labs Co-Founder and Strategy Director, to share their experiences and learnings on using advertising for climate issues.    You’ll learn how to create effective and compelling campaigns, choose the right channels and track the impact of your advertising. Perfect whether you’re a seasoned communications expert or new to the field.     Join us on Thursday 10 October, 10:30-11:30 BST. Book your free place now https://lnkd.in/e9gTxVCb 

Our own Florencia Lujani shares her cultural insights on Persuadable audiences for Research Live: 'As we navigate the climate crisis, words matter, and understanding cultural nuances is key to unlocking engagement and fostering positive change.' Read more here https://lnkd.in/ebXceCXS #insights #climatecomms

Wish your climate comms could reach even further? Our free webinar, ‘Communicating climate action: use the power of advertising for good’, will show you how. Florencia Lujani, Strategy Director at ACT Climate Labs and award-winning pro-climate ads expert, will talk you through successful campaigns, what channels to choose, and how to measure success. Industry panellists will share their expertise and experience, to help you feel inspired and confident in advertising for climate issues. Perfect whether you’re a seasoned communications expert or new to the field.   Join us on Thursday 10 October, 10:30-11:30 BST. Book your place now - link in comments 👇 #climatecomms #climateevents

Is language and cultural nuance holding back your climate campaigns? Our Strategy Director Florencia Lujani explores how to craft nuanced, culturally-sensitive messages that resonate with the 69% of Brits who are Perduadables in this BusinessGreen article https://lnkd.in/dES-DX5U #insights #climatecomms

Welcome to Beyond The Ballot, your post-election climate guide. In this content series, we bring you the 'Hot topics' you should know about, including their threat level, their virality, how they're impacting Persuadables, and our recommendations to help you succeed in your comms. Click the link or scan the QR code to join us and you'll be signed up to it. https://lnkd.in/d_2u3M3M