Advertising Standards Authority

Today ISBA and the Influencer Marketing Trade Body launched Version 4 of our Influencer Marketing Code of Conduct. This is an important document landing at an important time in our industry's maturation. Indeed the Code has previously been acknowledged by government and regulators as a key piece of advertising industry leadership. Here are a few selected quotes from the announcement of the Code's launch by industry leaders including: ✅Emma Harman, Co-Chair of the IMTB and EMEA President of Whalar Group Whalar ✅Oliver Lewis, Co-Chair of the IMTB and CEO & Founder of The Fifth ✅Rob Newman, ISBA’s Director of Public Affairs and Chair of the Online Advertising Taskforce Influencer Marketing Sub-Group ✅Guy Parker, Chief Executive of the Advertising Standards Authority ✅James Taylor, head of legal affairs, Connect Management, an IMTB member organisation ✅Scott Guthrie, Director-General, IMTB You can read the full announcement and download version 4 of the code by following the link in the comments

We’re delighted to see the release of the updated ISBA and IMTB Influencer Marketing Code of Conduct. This will play a valuable role in helping to foster transparency, responsibility, and consumer trust within the influencer marketing industry. As the industry continues to grow and evolve, it is essential that brands and influencers alike ensure that content not only engages audiences but also upholds the highest ethical standards. We’re very supportive of industry measures like this which encourage best practice for the benefit of consumers, industry, and society.

🚨 We've upheld complaints against Samsung UK and Wizz Air this week. Wizz Air’s Google ad misled consumers about flights’ environmental impact by not clarifying the basis of comparative claims or providing verification. Samsung’s website promotion described an item as “free” but failed to clarify that upfront payment and cashback redemption were required, along with omitting key conditions. Read the full rulings to see how the ad rules apply: https://lnkd.in/eFnkakk6 #ASARulings #AdStandards

🚀 On Thursday 14 November, we hosted "Future-proof Advertising: How will AI change advertising and regulation?" This event explored how the ASA is harnessing AI in ad regulation, with insights from ASA experts on guidance, data science, and advertising rules. Moderated by ASA Chair Nicky Morgan, our panel of guest speakers from WPP, VCCP, and Microsoft shared their perspectives on the challenges and opportunities AI presents, followed by an engaging Q&A session with attendees. As part of the event, we also released findings from our report on how "AI" is being used as a marketing term in advertising. Using our Active Ad Monitoring system, we analysed over 16,000 ads to uncover key trends and implications for regulation. 📖 Read the full report here: https://lnkd.in/eKGJUfMc

Are you advertising non-alcoholic drinks this Christmas?🍹Don't miss CAP's Navigating Alcohol Alternatives in advertising webinar and ensure your advertising sticks to the rules. Sign up here: https://lnkd.in/gqVdxV54

Missed our Future-proof Advertising: How will AI change advertising and regulation event? 📼 The full event recording is live on our YouTube Channel: https://lnkd.in/eub3n3tS

🆕 This week, we've upheld multiple complaints about ads for gold investments, including those by Bullion Club, Buy Bullion, Harrington & Byrne, Gold Bank, and The Pure Gold Company. The ads failed to clarify that gold investments are unregulated, values can fluctuate, and past performance is not a guide to future returns. Read the full rulings: https://lnkd.in/e5z7ryZ3 #ASARulings #AdStandards

In case you missed our Future-proof Advertising: How will AI change advertising and regulation event yesterday, 🤔 you can catch-up with a recording of expert speakers and panel discussion over on our YouTube channel: https://lnkd.in/egq5tHr6

Yesterday, we hosted our Future-proof Advertising: How will AI change advertising and regulation event. We hosted expert speakers sharing views on guidance, data science, regulation and what the rules are when it comes to AI and advertising.  Learn more about ASA's ongoing AI research and Practices: https://lnkd.in/exM3u-_a

That’s a wrap! Thank you to all our speakers, including our event chair Nicky Morgan, and to everyone who joined us. We hope this session provided valuable insights on AI's impact on advertising and regulation. Follow us for more updates on this crucial topic! #FutureproofAdvertising #AIinAdvertising #AI #ASALive