Adwanted Events

The Future of TV Advertising Global is celebrating 15 Years! This year marks the 15th anniversary of the leading event in TV advertising, and we’re excited to introduce the ‘Global 15’ content stream—a lineup of top analysts and thought leaders exploring the future of our industry. Here’s a glimpse of what’s in store: The Now and the Next for Attention Discover how brands can place attention at the heart of their strategies and explore the latest in attention measurement with Karen Nelson-Field PhD (Amplified Intelligence) and Vicky Fox FIPA (OMG UK). Winning Strategies for Broadcasters Learn how national broadcasters are adapting to compete in a shifting landscape with insights from Richard Broughton (Ampere Analysis). What "Winning" Means to Global Media Leaders Hear from leaders at Beiersdorf, Haleon, Marks and Spencer, and Mindshare on how they’re navigating today’s complex media environment. A Few Words About the Future from Thinkbox Celebrate the transformation of TV into a data-driven, full-funnel medium with insights from Lindsey Clay and Matt Hill of Thinkbox. What’s Next for the Industry End with a forward-looking discussion led by Jeff Eales (Sky) on key takeaways and future opportunities. Join us as we celebrate 15 years of innovation and insights shaping the future of TV advertising. Register now: https://lnkd.in/eYmts4UK #FTVAGlobal #TVAdvertising 4o

Marketing that drives results: 3 ideas shaping the future At The Future of Media, Croud's Avinash Kaushik shared how marketing must evolve to stay impactful. Here are four key takeaways: From CMO to CFO: Marketing needs to prove its value beyond likes and views by driving profits. machine learning and innovative approaches can show incrementality and tie marketing efforts directly to the bottom line. Creativity is key: Creative work determines 60-70% of a campaign’s success. pre-testing and predicting creative effectiveness are vital before investing in media. Reinventing media planning: A shift from reach-based to frequency-centric planning focuses on persuasion, ensuring messages truly resonate with audiences. Why is now exciting for media? AI and data now enable personalised, scalable content creation. Marketers can craft tens of thousands of ad variations tailored to micro-segments and individual intent. Challenges that once seemed insurmountable can now be addressed, enabling marketers to deliver highly personalised and impactful customer experiences. Avinash also shared his enthusiasm for the event, highlighting its rich mix of voices from across the industry and the chance to engage in meaningful, challenging discussions: "the agenda is fantastic, the audience is sharp, and it’s great to be part of this." #FOML

Turning challenges into opportunities in media At The Future of Media, CEO of dmg media Rich Caccappolo shared his thoughts on the opportunities emerging in the industry after several years of downward trends. He highlighted some key themes: 📌 Reclaiming power in advertising: The move away from cookies to curated audiences offers publishers a chance to take control, proving the value of their engaged audiences to advertisers and shifting power from the buy side to the sell side. 📌 Shaping the digital markets act: This regulation is a crucial opportunity for the industry to define new ways of working with platforms while balancing the playing field and ensuring fair payment for content. 📌 Legal pressure on big tech: Ongoing legal actions could significantly change how major platforms operate, creating opportunities not just to win the battle but also to secure a sustainable future. Rich expressed optimism about the future of our industry and emphasised the importance of being brave and bold to seize these opportunities. He also praised The Media Leader UK for creating a space that fosters innovation, disruption, and collaboration: "This is a great event. I value the chance for our peers and colleagues to get away from their desks, come together, and talk about the opportunities ahead." #FOML #FutureOfMedia #Innovation #PublishingIndustry

Join us at The Future of Video to discover how industry-leading brands are adapting their content strategies and delivering results by leveraging innovative video approaches. Here’s what we’ll cover: 🎬 How U-Studio became Unilever's digital content powerhouse Uncover how U-Studio evolved from a pilot project into Unilever’s largest digital agency, supporting over 400 brands globally and producing thousands of content pieces annually. Shannon Kalkstein will share how video became the cornerstone of U-Studio's strategy during the pandemic and reveal the gen-AI tools she would use if starting over today. 📺 How M&S drove purchase intent by combining online video and CTV Explore how Marks and Spencer’s "Farm to Foodhall" campaign boosted awareness and purchase intent by pairing connected TV with online video. Rachel Marsden, Giles Saar, and Jane Wolfson will dive into smarter targeting strategies and advanced measurement tools that are redefining campaign success. Don’t miss this opportunity to gain actionable insights from these innovative campaigns – grab your pass now: https://lnkd.in/eE723dHw

We’re thrilled to announce that Alex Mahon, CEO, Channel 4, will be speaking at The Future of TV Advertising Global. Join us to hear Alex share her insights on: ✔️ BVOD as a unique and compelling opportunity for advertisers with so much choice in global streaming and how BVOD can deliver rapid, concentrated reach for brands looking to make an impact. ✔️ BVOD and British-originated PSB/PSM content: How diverse, agenda-driving content stands out for brands in an increasingly complex media mix. ✔️ The success of BVOD in curating incremental, off-platform audiences for brands: How Channel 4’s social strategy has driven social audience growth and how the likes of YouTube and TikTok now let Channel 4 sell ads on their platforms instead of relying on their own sales teams. Don’t miss the chance to hear from the CEO who transformed Channel 4 into the UK’s largest free streaming service and a major social media brand - reserve your spot now: https://lnkd.in/eYmts4UK #FTVAGlobal

The Future of Media is Collaborative What excites Tim Miles of Warner Music Group about the future of media? Collaboration. Music isn’t just an accompaniment—it’s a driver of storytelling, consumption, and audience engagement. For media companies across TV, gaming, advertising, and beyond, the opportunities ahead lie in partnering with artists as true creatives to shape narratives in bold, impactful ways. The Future of Media provide a unique space where media leaders—from agencies to broadcasters—connect, share ideas, and explore what’s next. "There aren’t many places in London where such diverse and like-minded professionals can gather and shape the future of our industry in just two days." #FOML 

This December, The Future of TV Advertising Global brings together streaming giants Netflix and The Walt Disney Company to reveal how ad-supported models are revolutionising audience growth and unlocking new opportunities for advertisers. Here’s what’s in store: 🎥 The opportunity to grow the total Disney audience globally Join Deborah Armstrong as she discusses how Disney+’s ad-supported tier is expanding access to iconic content across Europe, the US, and Canada—reaching new homes and demographics and driving advertiser opportunities through local broadcast sales house partnerships. 📺 How Netflix will achieve critical scale for advertisers Hear from Damien Bernet on Netflix’s journey to critical scale for its ad-supported plan. Discover progress and challenges, advances in proprietary adtech, programmatic solutions, and what’s coming in 2025 for advertisers to engage with Netflix. Don’t miss your chance to learn from the industry’s top leaders about what’s shaping the future of streaming. Reserve your spot now: https://lnkd.in/eYmts4UK #FTVAGlobal

The video landscape is evolving, and 2025 promises game-changing innovation. At The Future of Video, industry leaders will dive into the trends and strategies transforming content creation, viewer engagement, and revenue generation. Here’s what you can look forward to: 🎥 Disruption & Innovation: The Future of Video Get inspired by cutting-edge innovations, from publisher studios elevating podcasts with video to new social media tools redefining norms. These 10-minute showcases will spotlight fresh opportunities in video content consumption. 📱 Interactive Video: Transforming Viewer Engagement Learn how shoppable videos and live streams are revolutionizing audience interaction. Integrate these formats into your strategy to meet modern consumer demands. 🔍 Debunking Myths & Understanding Viewer Habits From behavioral science to standout storytelling, gain actionable insights into viewer preferences and strategies to thrive in a video-dominated world. 📈 Video’s Role in Media & Advertising Evolution Explore how media businesses are leveraging short-form storytelling and user-generated content to diversify revenue and reach new demographics. Discover the insights driving this success and take your video strategy to the next level. Don’t miss out – grab your pass today: https://lnkd.in/epC8_U-K #FoVideo

📺 What are the next steps in TV measurement? This December, transform your TV measurement strategy as we explore: ➡️ Measurement priorities for 2025: How to create total video plans across broadcast, BVOD, premium streaming, and video-sharing platforms. ➡️ The power of attention: Is higher-attention media worth the cost? And how do we take attention-based planning to the next level? ➡️ Optimising brand campaigns in real time: Discover new ways to measure brand KPIs quickly, at scale, and affordably. ➡️ Better data, better insights: What’s next for combining publisher return path data with panel data? ➡️ Quick wins in measurement: Simple yet impactful ways to improve cross-platform TV planning and valuation. Stay ahead of the curve and elevate your TV advertising strategy. Reserve your spot now before we sell out: https://lnkd.in/eYmts4UK #FTVAGlobal #TVMeasurement #VideoAdvertising

This December, we’re bringing top industry leaders together to share cutting-edge strategies for navigating today’s fragmented media landscape. Here’s what’s in store during the first session on Day 1 at The Future of TV Advertising Global: - Why boring advertising must die – and what you can do to defeat dull  Industry experts Peter Field and Adam Morgan highlight why engaging ads are crucial and how memorable advertising captures market share. Where advertisers will find live sports audiences - Where will advertisers connect with live sports fans over the next three years? Gill Hind, chief operating officer at Enders Analysis, shares key predictions. - Simplifying the complex: How TV wins in a fragmenting world of streams James Rooke, president of Comcast Advertising, explains how simplifying TV advertising can increase brand accessibility and effectiveness. - Amazon Ads: A new era of streaming TV advertising Discover Amazon’s strategy for connecting brands with live audiences and driving measurable results, featuring insights from Alan Moss, VP of global advertising sales at Amazon Ads. - Why premium content and live programming matters Learn how premium content and live events contribute to brand safety, ROAS and cross-platform success with Mark Marshall of NBCUniversal. Don’t miss these insights – reserve your spot now to stay ahead in TV advertising. 🎟️ Limited tickets available here: https://lnkd.in/eYmts4UK 📅 10–11 December | Kings Place, London #FTVAGlobal