Agua de Madre

We did it, now overfunding! https://lnkd.in/eE7VRHE9

95% Funded with 16 Days to Go! bit.ly/4encuLS We’re almost there! 💥 So excited to share that we’re now 95% funded with just 16 days left to join us on this incredible journey. Rapido growth plans, you can now find us in Harrods, Dishoom, Whole Foods Market, Farmer J, Abel & Cole | B Corp™, Caravan Restaurants | B Corp™, atis, National Portrait Gallery, Chiltern Firehouse, Daylesford Organic The Arts Club, Frog By Adam Handling, Granger & Co., Pophams to name a few.. Check it out here: bit.ly/4encuLS Raise a glass to your gut wealth 🌱💫 Capital at Risk. VAMOS, VAMOS, VAMOS! 🚀

https://lnkd.in/evymeUdf We have already raised 90% by this morning and still 24hrs to go until public launch. There is a lot of love in the room so thank you everyone who has invested so far. Loads of good investor rewards including Farmer J lunches for 4 and a dinner at FROG by Adam Handling. Check it out below.. #fundraising #investors #growingdrinksbiz #healthydrinks #functionaldrinks #getagoodgutfeeling

EVER GET A GOOD GUT FEEELING? Gut health searches are up 60%, and The Madre is proving that healthy probiotic drinks don't have to taste like old sandals. 2000 years old, Water Kefir is the original cultured beverage, providing vegan probiotic health to Mexicans ever since. Have you experienced the natural invigoration? A few places to get grab some - Whole Foods Market Abel & Cole | B Corp™ Farmer J CARAVAN COFFEE ROASTERS atis Partridges of Sloane Square The National Gallery Zapp Getir Gorillas Pophams Bakery Chiltern Firehouse Raffles London at The OWO Thanks so much Stefan Hohmann GEM Display Media Ltd #OOH #AguaDeMadre #GoWithYourGut #GutFeeling #WaterKefir #Fermentation #Probiotics #FunctionalDrink #FMCG #GutHealth

After a month or so of no doubt being rather hard on our guts, here’s a very timely release from M&S this week, in collaboration with nutritional science platform ZOE As the press release states, this is ZOE’s first retail collaboration, one which showcases the weighty brand they have developed, given M&S’s general strategy to concentrate on their own label over third parties. It reads like an interesting partnership – with M&S leading on product and ZOE providing the science and insight. It’s effectively an ‘influencer’ partnership of a different kind; one you’d expect will stand up to any scrutiny given the reputations involved. An interesting side note for me is the decision to lead with a dairy based gut health launch at a time that’s traditionally been all about plant-based, although the release talks about Plant Kitchen in some detail. Of course, M&S will have plenty of gut-friendly company. After being a Kantar key trend in '23, Gut Health as a category continues to be a highly active, competitive space, with some cracking challengers leading the charge. If you feel like treating your insides, here are a few suggestions: In snacking, the likes of Boundless (which I’m currently nibbling at my desk) and The Gut Stuff (who have their own ZOE link via co-founder Alana Macfarlane Kempner and her twin sister, Lisa) have you covered. In drinks, alongside the established kombucha brands, you’re spoiled for gut-loving choices, no doubt buoyed by the success of Olipop in the US – perhaps a soda in the form of Selfish Gut Friendly Soda drinks or FHIRST, or a water kefir like London’s Agua de Madre. Or if you want to focus purely on the functional end of things, then the UK start-up powerhouse that is Dan Murray-Serter 🧠 has you covered, with his supplement brand, Heights. If you’ve got any extra suggestions, pop them in the comments and we’ll start the year with some nice gut feeling. ++ I’m Andrew a couple-of-times F&B founder, who currently operates as an EiR, Consultant, and Mentor. I love innovation in the space, and the intersection between corporates and the start-up space. If you want to chat, drop me a message, and if this happens to float your content boat, please give me a follow.

Thank you Andrew Allen for the mention! We are thrilled Zoe and Tim Spector are collaborating with an innovative Marks and Spencer and hope more people soon get the opportunity to experience our award winning dairy free water kefir.