Alfred London

Who needs Fashion Week when you can make every day a runway ?🛒✨ We were tasked to re-establish Tu clothing as a leading retail brand and drive sales among its target audience. Given that Tu’s customers are more likely than the general population to shop for clothes online, and with social media being the most effective advertising platform (grabbing 36% of our customer’s attention), we knew we had to think "social first." Inspired by a TikTok trend where supermarket aisles became a catwalk runway, we partnered with four influencers to showcase the latest collection – all filmed in Sainsbury's stores. The result? Content that saw an impressive 4.69% engagement rate and 100% positive sentiment. A creative way to merge fashion and fun while connecting with Tu’s digital-first audience. #fashionweek #influencer #socialcontent

**We’re hiring** We are seeking an Account Manager to join Alfred! If you'd like to be part of our team working across a range of integrated FMCG, and consumer lifestyle brands, please email us careers@alfredlondon.com or click on the link below to apply. #recruitment https://lnkd.in/eJFwb8-u

☔️ Summer seems to have ended just as quickly as it started! ☔️ But August was a strong month for us with exciting new briefs coming in for us to get our teeth into. Thanks to PRWeek UK for including us in its Top 150 Monthly Trading Tracker. Read the full article for insights from Dan Neale and other PR agency heads: https://lnkd.in/eTn7Eun2 #PR #PRNews #insights #PRagency

This summer has been all about sport and Swifties! 👯 We took that as an opportunity to start a conversation about carbon offsetting. 🌍 Shining a light on the great work that CarbonClick is doing for consumers and businesses: https://lnkd.in/eX2D3ZPm #carbon #offsetting #sports #taylorswift #PR

What are the trends on everyone’s lips this year? We broke down eight trends in food and drink: 🍏 Living Local 🍻 Boom of Brand Partnerships 🌶 Polarised Voices, Audiences, and Trends 🍕 HFSS, Processed Food, and the Death of Indulgence 🥕Plant-Based Pressure  🍸Changing Our Cocktails 🌾The Next Re-Generation 🧋 As Seen on TikTok Find out more on the PRCA blog: https://lnkd.in/gw5FvBNb #trends #food #drink #regenag #plantbased #cocktails

Are you a foodie? Do you love nuggets and all things plant-based? 🥑 What about working for a big international brand that wants to help save the planet, one bite at a time? We’re helping our client Impossible Foods find a UK Marketing Manager to help support the global team with ongoing growth in the UK. 🍔 Any questions feel free to DM us or apply directly: https://lnkd.in/edrUgjtK #jobs #marketingjobs

Brands becoming friends has become a real thing the last few years, and consumers can’t get enough of it. When authentic and well-matched, there’s often that “a-ha” moment that draws the consumer to building proper brand affinity. But surprise and delight brand partnerships have recently received media attention. We selected a handful of partnerships that really drove attention and created opportunities for brand conversations: ⚰️ Liquid Death X Elf cosmetics: What does canned water and makeup have in common? A loved cult following 👄 Barbie x Kraft Heinz: A Barbie-Que sauce that is perfectly pink, naturally 🌭 Greggs x Primark: A lesson in really understanding crossover audiences in brand partnerships, an authentic tie-up that led to large UGC uptake 🚰 LUSH X Shrek: Swamp water is just a simple bath bomb away thanks to this collab Find out more in our report on the shifting landscape of Food & Drink: https://lnkd.in/gxXNcJ_m

Thanks to PRWeek UK for announcing our new client partnership with fraud recovery experts, Refundee Ltd. Refundee has recovered over 40 million pounds from fraud victims over the last two years. Through strategic consultancy and paid media we’re working with Refundee to reach and refund even more victims. William Ayles, Co-Founder at Refundee, said: “At the core of our business is ensuring we’re transparent and honest with our customers, so ultimately, we were looking for an agency partner who would match these values. Alfred’s human approach to the pitch, its deep understanding of digital channels and especially its audience insights set them apart from others. As a business, we’re seeing continued growth, and we’ve already seen Alfred play a big role in supporting that further to get towards our ambitious business objectives.” https://lnkd.in/ezgQvcHa #PRnews #PRagency #FinancePR #Fraud

Choosing the right creator is essential to an impactful campaign, so who better to enlist for Guy Ritchie’s latest Netflix series, The Gentlemen, than the iconic SylvanianDrama. With a story line featuring botched inheritances, drugs empires, criminal gangs and chicken suits, the script was already written… #contentcreation #content #social

Our brilliant HR and people manager Erin Quinn spoke to PRmoment about how to support an open culture: "Our team's wellbeing is a priority for us and we take a personal approach to mental health. We balance policies with a supportive and open culture. Our team is trained to spot and address signs of poor mental health, but we know everyone’s different. We encourage personal wellness action plans to stay proactive rather than reactive and open up conversations, reducing stigma from day one." #PRagency #culture #wellbeing