So, we're on to Day 4 of Official National Customer Service Week supported by Institute of Customer Service and today's 'tip' to help you create 'outstanding' customer experiences with AI - That's 'Authentic Interactions'! - is:
4: SPOT AND DEAL WITH DISAPPOINTMENT!
"We don't get many complaints' is something I hear from people when I ask them about how they measure customer satisfaction. This is very dangerous
Typically, only 30 to 40% of unhappy UK customers complain to the business, but 90% tell other friends and family!
So, your challenge is to actively spot those unhappy customers and deal with their issues and complaints effectively. That means finding ways to proactively take away their pain and problems… as quickly and painlessly as possible.
How do you spot them? Asking for feedback is obviously one option, but what question to ask. At the end of our training programmes we used to ask "Did the training 'Meet', 'Not Meet' or 'Exceed' Your Expectations?" (Did we satisfy, not satisfy, or 'delight' you?) I once ran a programme for a business whether other training companies had run sessions over 6 months and I was in there doing the last one. One person ticked the 'Exceed' box and in the 'Why' box, wrote... "Because it wasn't as rubbish as all the other sessions"!!!! Clearly, his expectations weren't that high - To be fair, he was very pleased with it! (I probably shouldn't highlight this, but one person came to one of my seminars and ticked the 'Met' box. He said "I thought it was going to be a waste of time, and it was'!!! (I don't get many of those honest!
So, what to ask? Well, try this...
Ask, or get get your people to ask "ARE (WERE) YOU 'COMPLETELY' HAPPY WITH WHAT WE'RE DOING (DID)?" - YES / NO, and then follow it with "WHY / WHY NOT?"
It's a tough question, but it's great for spotting those little frustrations and irritations that customers might not necessarily tell you.
Empower your people to deal with the issue. Timpson Group 'empower' their people to spend up to £500 to solve a customer's problem without talking to a manager and at The Ritz-Carlton Hotel Company, L.L.C. it's $2,000!
How 'empowered' are your people to 'spot and deal with disappointment'?
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