Apadmi

It's a busy time of year for many businesses in retail and beyond, but with customers juggling multiple loyalty programmes, and expectations constantly growing - how can you drive genuine customer loyalty beyond the festive period? Our Creative Director Matt Harney dives into the role of user research when it comes to implementing effective design that delivers memorable mobile experiences. "The gap between research and implementation is one of the most significant barriers for brands looking to foster mobile experiences that unlock real loyalty," shares Matt. "Research, discovery and user testing cycles are not just boxes to be ticked - they are essential to delivering meaningful, impactful rewards that resonate with your customers." Learn more from Matt's extensive experience designing mobile experiences for major brands such as Domino’s Pizza UK & Ireland Ltd and Co-op here 👉 https://lnkd.in/eDnfedxp

Apadmi's mobile experts thoroughly enjoyed being a part of the European Loyalty Association (ELA)'s Big Handshake event in Amsterdam recently. The event sparked some musings from our Chief Strategy Officer in how 'loyalty' is all too often used to describe inputs (tactics, platforms, schemes), rather than the outputs of a much broader mix. Check out what Marcus had to say 👇

Our recent Maximising Mobile event saw industry leaders from retail, financial services, utilities and healthcare gather at The Conduit Members' Club for an invite-only evening of insight and networking. This was an excellent chance for brands to connect, compare pain points, share learnings and take a peak at what the future holds for mobile. Our speakers Marie Feliho of Virgin Media O2, Jonathan Haywood ex Holland & Barrett, and Marcus Hadfield & Jake Sargent of Apadmi gave us plenty of food for thought around customer expectations, the evolution of CX, loyalty as an output and much more. Missed out on this event but keen to join the next? Our upcoming App Optimisation events are now open for registration! Register your interest to hear more about the strategies driving retention and growth for leading brands 👇 📍 London: https://lnkd.in/etS2WFA4 📍 Amsterdam: https://lnkd.in/eA3hxF9g [Please note, these events are for brands and businesses only, we can not reserve spaces for recruiters or vendors.]

Asda Rewards' Cashpot for Schools initiative has raised a whopping £5.8m for primary schools across the UK 💚 With over 6 million members and counting, and a 4.7* App Store rating, the Asda Rewards app is going from strength to strength; and this latest campaign is a truly effective method of rewarding customers and driving loyalty. Apadmi is proud to be delivering ongoing development, design, strategy and app store optimisation services for Asda as they accelerate their mobile offering. Our mobile experts have loved being part of an initiative that is making such a positive impact in communities across the country - a huge well done to all those involved! 👏 You can find out more about why we've partnered with Asda here: https://lnkd.in/egXNUY9U

Fantastic news for our partners at Poundland & Dealz as the new Perks app hits 1.8 million downloads in its first 6 weeks 🌟 Apadmi has worked closely with Poundland to develop a seamless mobile experience to further unlock digital value for both the retailer and its customers. With nearly 2 million downloads, and over 250,000 customers winning a perky treat thanks to gamification feature 'Spin to Win', it is clear that the app is already making a big impact. You can find out more about our partnership and the Poundland Perks launch here: https://lnkd.in/eBGnakKT

What are the hallmarks of a high-performing product team and how do you retain high levels of expertise while growing quickly? 📈 Apadmi's Director of Product Rebecca Stephenson shares her journey of building a successful product team with pace at one of Europe's largest digital product consultancies. Rebecca takes us through her five key tips to scaling a team that delivers on objectives for both clients and the core business whilst championing individual development and team growth. Read more here: https://lnkd.in/dZze6mfm

Apadmi is pleased to welcome Coen Doolaard as our new Benelux Growth Director. Coen has a wealth of digital product and technology experience, perfect for supporting our new and existing clients in achieving their Mobile Experience (MX) ambitions. As we continue to expand our strategy, development, innovation and optimisation services to leading organisations across Euorpe, Coen's arrival will help us accelerate this growth. Find out more about Coen's appointment here 👉 https://lnkd.in/eebiq_WE ?utm_source=linkedin&utm_medium=post

After a busy few weeks of mobile product launches at Apadmi HQ, it's brilliant to be able to celebrate our achievements with several award wins this week 🏆 Last night we bagged: 🌟 Best Transformation Through Tech with NHS Blood and Transplant at the Prolific North Tech Awards 🌟 Technology Project of the Year with Sykes Holiday Cottages at the Travolution.com Awards 🌟 Excellence Award for our Executive Assistant Faye D. at the Manchester PA Network and Manchester PA Awards You can find out more about our award-winning solutions unlocking value for businesses across healthcare, retail, travel, financial services and utilities here: https://lnkd.in/eh9pHmSX

All-new loyalty currency app Spenn, from Norwegian and Strawberry, launched in the Nordics earlier this month and has hit the #1 spot in the App Store in its first week 🚀 Apadmi's mobile experts worked closely with the team to deliver a new app which supports the collection, management and spend of Spenn. This new app consolidates multiple loyalty propositions into one seamless, user-friendly mobile experience which allows customers to spend Spenn across a range of well-known brands and partners in the Nordics. Find out more about the chart-topping solution here 👉 https://lnkd.in/eTZT_vMx

The Domino's app now has 9.5 million users, a 5% increase vs Q3 2023 📈 With orders on the up, we're thrilled to see our client thrive and succeed with the ongoing support of Apadmi's mobile experts. Our 5+ year partnership with Domino's continues, and we've even picked up a few 'App of the Year' award nominations during 2024, including wins at the UK Dev Awards and the UK Ecommerce Awards. Find out more about how we're driving impactful results for some of Europe's biggest retailers here: https://lnkd.in/emRAKECx