APLBC

According to Skift’s report, direct bookings are predicted to lead the hotel industry by 2030, but getting the right distribution mix is key to maximizing revenue. Independent hotels, in particular, stand to benefit from more direct digital and OTA bookings while balancing the role of OTAs and group sales for consistent occupancy. Joining APLBC means you’ll have a partner in tackling this changing environment. We work with Hotels to optimize their distribution strategies, balancing direct and indirect channels while tapping into our network of travel buyers and planners for MICE business. With our guidance, your property can increase bookings through high-return channels and provide the seamless, personalized experiences guests are seeking. Ready? Email us at Enquiries@ap-lbc.Com 📸Claudia representing APLBC at the C&L Luxury workshop at the Lagoon Beach Hotel, Conference Centre and Spa, South Africa.

Happy Birthday to our exceptional CEO, Linda Bekoe. Linda has been an inspiration to us all and her journey in the travel and hospitality industry is nothing short of remarkable. With a deep passion for creating spaces where every traveller feels at home, she has built APLBC on a foundation of understanding, empathy, inclusion and unmatched service excellence. Her visionary leadership has transformed how we connect buyers with the finest Independent Luxury Hotels, venues, and accommodations worldwide. But beyond her professional achievements, Linda is a true beacon of strength, grace, and innovation, setting new standards in our industry and inspiring everyone fortunate enough to work alongside her. Today, we not only celebrate her birthday but also the legacy she continues to build—a legacy rooted in purpose, resilience, and a commitment to excellence. Happy Birthday, Linda! APLBC is grateful for your guidance, leadership, and the heart you pour into everything you do. Here’s to celebrating you today and the countless successes that lie ahead! 🎂 Let’s show her some love in the comments. 💕 #HappyBirthday #Leadership #Visionary #LuxuryTravel

Happy Birthday to our exceptional CEO, Linda Bekoe. Linda has been an inspiration to us all and her journey in the travel and hospitality industry is nothing short of remarkable. With a deep passion for creating spaces where every traveller feels at home, she has built APLBC on a foundation of understanding, empathy, inclusion and unmatched service excellence. Her visionary leadership has transformed how we connect buyers with the finest Independent Luxury Hotels, venues, and accommodations worldwide. But beyond her professional achievements, Linda is a true beacon of strength, grace, and innovation, setting new standards in our industry and inspiring everyone fortunate enough to work alongside her. Today, we not only celebrate her birthday but also the legacy she continues to build—a legacy rooted in purpose, resilience, and a commitment to excellence. Happy Birthday, Linda! APLBC is grateful for your guidance, leadership, and the heart you pour into everything you do. Here’s to celebrating you today and the countless successes that lie ahead! 🎂 Let’s show her some love in the comments. 💕 #HappyBirthday #Leadership #Visionary #LuxuryTravel

Today, we celebrate the incredible men who make a difference in the world —mentors, fathers, sons, friends, and colleagues. May this day bring you joy, peace, and the recognition you truly deserve. We see you, we value you. Happy Men's Day #Aplbctravels #IMD #InternationalMensDay

We are thrilled to welcome CVK Hotels & Resorts #Istanbul to our portfolio! Located in the heart of Istanbul, CVK Hotels & Resorts unites luxury and comfort. An experience designed to provide unparalleled accommodation in every sense. With: → 382 opulent rooms and suites at the hotel building → 62 well established suites → 13 meeting rooms including dividable spaces, ideal for events of all sizes → The prestigious Istanbul Ballroom, accommodating up to 800 guests → A lavish Spa for ultimate relaxation → Multiple on-site restaurants featuring exquisite Turkish and international cuisine → Proximity to key attractions like Taksim Square and the iconic Bosphorus → Walking distance to vibrant shopping and nightlife in the city centre → 30 mins away from Istanbul Airport What better place to experience the holiday in a Turkish style than at CVK Hotels & Resorts? We are proud to welcome this gem into our collection. Find out more here: https://lnkd.in/d6pnKxnx 📞 Call us now to book your next stay, event, or indulgent retreat! .#Hotelrepresentation #luxurytravel #meetingsandevents #CVKparkbosphorus

Thank you Linda Bekoe, APLBC and the entire team at the Montcalm Collection for hosting the BCD Travel and Advito hotel sales and marketing team yesterday. It is so good to have the opportunity to explore great hotels and to sample the amazing hospitality and food our corporate travelers can enjoy. If you're visiting London for work or leisure, be sure to check out the Montcalm, at the very least to sample the incredible rooftop views and cocktails! #corporatetravel #businesstravel #LondonHotel

APLBC on the move! We’re excited to announce that John will be attending the First MICE & TMC Summit in Shanghai this month! As a forward-thinking hospitality representation company, APLBC is always planning ahead to anticipate our client’s needs in China. Our presence demonstrates our commitment to staying ahead of the curve and fostering valuable connections.    #APLBC #aykoncitydubai #paramounthoteldubai #paramounthotelmidtown #HotelRepresentation #ChinaMarket

We’re still feeling the profound impact of this award where our CEO, Linda Bekoe was honored with the #DEI_Leadership_Award at the 2024 GBTA WINiT Summit in New York! To us, this award represents her unwavering commitment to creating a world where everyone has a voice, a seat at the table, and the support to thrive. Linda’s journey shows the power of empathy, courage, and resilience. From early mentorship and her family’s encouragement to lead with purpose, she has always championed the belief that inclusion is not just a policy—it’s a movement that requires each of us to step up, have the hard conversations, and advocate for lasting change. And we are privileged at APLBC to have her lead us in this light. As we celebrate this milestone, we’re inspired to keep pushing forward with purpose and compassion, building a workplace and industry where EVERY individual can flourish. A heartfelt thank you to GBTA WINiT and to everyone who is part of this journey—your support is the real driving force behind our mission. Here’s to fostering a more inclusive future, together. 🥂 #DEIAwards #InclusionMatters #GBTAWINiT

Is the World Travel Market (WTM) London as great for you as it is for us? Over the past two days, our representative Minal Patel Has been actively connecting with our valued hotel partners, TMC agents, DMCs and Key suppliers. She’s been immersed in impactful conversations and business meetings, working to strengthen relationships, explore new collaborations and drive growth for our partners - a testament to our commitment to creating valuable opportunities for our clients. You can still with her on this last day: Minal Patel. Make the most of your time #worldtravelmarket #businesstravel #globalconnections #APLBC

Still on our experience at the current GBTA | Europe Conference happening live at Bella Center Copenhagen Our CEO, Linda Bekoe recounts her first day experience where she had the opportunity to participate in a fantastic session that highlighted the significant impacts companies are making on their sustainability journeys. The insights from the GBTA Maturity Index were particularly eye-opening—it's encouraging to see that a third of companies are now incorporating sustainability into their sourcing criteria. Sustainability is no longer just a checkbox; it's becoming a fundamental aspect of our industry. Collaboration will be crucial as we move forward together. Are you having a good time too here, connect with her Linda Bekoe Looking forward to another day filled with valuable insights! #GBTA #Sustainability #Collaboration #Copenhagen