Arima & Co

What do you notice about Fenty Beauty’s marketing? We're not shy about how much we love it! They've set a new industry standard with their marketing strategy and even created a movement called the 'Fenty Effect.' We've published a blog detailing what Fenty's marketing does right and how it helped them to make $100 million in just 40 days. You can read the blog here: https://lnkd.in/et2G4A55 #InclusiveMarketing #InclusiveAdvertising #RepresentationMatters

We understand that creating inclusive content can be a big jump into the deep end. The objective of our workshop is to empower your team to understand how they can implement inclusive thinking into everyday actions. This 2-hour workshop is designed to incorporate inclusivity in your marketing strategy. This will be specifically tailored to the requirements of your company and target audience! Possible topics include: Key principles to creating inclusive content Example campaigns: the good and the not so good How to develop intersectional personas How to incorporate inclusive language into story development Understanding terms, such as Womxn, BAME and POC How to create accessible content Finding and engaging with influencers/ thought leaders with diverse audiences. Plus tools and resources to support the implementation. You can find out more here: https://lnkd.in/ep9f3hPa

In this episode, Joyann Boyce breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened. You can watch teg episode here: https://lnkd.in/e3YsG_aX #InclusiveMarketing #MarketingMadeInclusive #MarketingPodcast

What are your thought on the process of a brand shifting to inclusive marketing? In this mini episode, Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing. You can listen to the episode here: https://lnkd.in/eDRn2gkw #InclusiveMarketing #MarketingMadeInclusive #MarketingPodcast

Take the next step in your inclusive marketing journey! Our ‘Introduction to Inclusive Marketing’ talk covers all the basics to help you can feel confident implementing inclusivity into your marketing! You can learn more here: https://lnkd.in/ewiyaV8G #InclusiveMarketing #MarketingTalk

Did you know there's an influencer pay gap? We broke it all down in this blog: the what, how and why. Not only that, but we also look at how we can close the gap and some practical advice for business owners! You can find the blog here: https://lnkd.in/eBQbGiVs #InclusiveMarketing #InfluencerPayGap #InfluencerMarketing

We love reading reviews like this! Our "Inclusive Marketing in Action" workshop equips you with the tools and strategies to: Connect with diverse audiences in a meaningful way. Boost brand reputation by demonstrating inclusivity. Drive real results through effective marketing. You can find out more here: https://lnkd.in/ep9f3hPa #InclusiveMarketing #MarketingWorkshop

What visual representation would you like to see more of? In this episode, Arima's founder, Joyann Boyce, talks all things visual representation (and more!) with guest Jess Hellens from Wild Coworking. You can watch the episode here: https://lnkd.in/efm75kj5 #InclusiveMarketing #MarketingMadeInclusive #MarketingPodcast

Inclusive marketing is made up of three sections. Visual Representation: including visual examples of underrepresented individuals in your marketing. Inclusive Language: language style that avoids terms that include bias and appropriates or discriminates against marginalised groups. Inclusive Strategy: A marketing strategy that includes and accommodates for marginalised communities. To learn more, we have an Intorduction to Inclusive Marketing talk. Find out more here: https://lnkd.in/ewiyaV8G #InclusiveMarketing #MarketingTalk

Rainbow families, or families with LGBTQIA+ individuals, have traditionally been underrepresented in marketing. But the good news is, this is changing. We've compiled a list of five ads that include LGBTQIA+ representation in families. You can find the blog here: https://lnkd.in/eSAX4ai7 #InlcusiveMarketing #LGBTQMarketing #VisualRepresentation